Automotive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity. Selecting and integrating the right advanced technologies—those that drive business performance, product differentiation and customer loyalty—is essential.

The annual Harris Poll US AutoTECHCAST (ATC) reflects the perspectives of over 10,000 current vehicle owners and provides an in-depth assessment of a wide assortment of emerging automotive technologies.

Tech Categories AutoTECHCAST Covers:


Explore the 2023 AutoTECHCAST Report


Greg Paratore

Research Director

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