Automotive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity. Selecting and integrating the right advanced technologies—ones that drive business performance, product differentiation and customer loyalty—is essential.

With cockpit technology as one of the biggest factors in the car-buying process, the annual Harris Poll AutoTECHCAST study provides the automotive industry with an in-depth assessment on a wide range of emerging automotive technologies. AutoTECHCAST reflects the perspectives of nearly 10,000 current vehicle owners and provides an objective assessment of consumer interest in these technologies for their next vehicle purchase.

Read the introduction and sample highlights here.

Tech Categories AutoTECHCAST Covers:


Download the Introduction and Study Highlights for the 2021 AutoTECHCAST


For more information, contact:

Lisa Whalen, Managing Director

Greg Paratore, Senior Consultant


Greg Paratore

Research Director

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