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Briefs, Case Studies, and News
Entertainment
Brief • 2 min Read
For Netflix, the 2020's have been a wild ride
Gen Z doesn't like baseball. Speeding it up may help.
How long is too long to leave up holiday decorations? What Americans really think about those St. Patrick's skeletons.
Brief • 2 min Read
FanDuel sees huge growth in consumers' advertising recall
Brief • 5 min Read
It’s Time to Rethink Super Bowl Advertising
Keep your finger on the pulse with the latest trends in business, culture, and more.
Psychedelics Meet Up With Virtual Reality at South by Southwest
37% of American Women Consume Cannabis, But Most Keep It A Secret From Parents, Children, Coworkers, Study Says
Brief • 2 min Read
FanDuel’s brand equity takes off in states with legalized sports betting
Bears Arlington Park stadium project beginning to win over more fans?
Streamer ads performed well during the Super Bowl, research says
Brief • 2 min Read
How are other brand sponsors impacted by the Big Game?
Brief • 3 min Read
What’s the spread? – Americans’ changing attitudes towards sports betting
Brief • 1 min Read
Caution - 2023’s Super Bowl ads contain high alcohol content
Brief • 3 min Read
Please welcome the newest batch of Super Bowl advertisers
Brief • 2 min Read
What did viewers want to see from Super Bowl LVII ads?
About 19 million employees could miss work Monday after the Super Bowl, survey says
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
Brief • 2 min Read
What do we expect from Super Bowl LVII's commercials?
About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says
Brief • 2 min Read
Brand Bowl 2023 prepares for kickoff!
Brief • 2 min Read
Did the NHL secure their “linchpin” to growth?
Case Study • 1 min Read
Prime Video x NFL Case Study
What Memorable Things Did You Learn in 2022?
Brief • 4 min Read
Did the launch of LIV Golf change how fans feel about the PGA Tour?
Self-care may be increasing your stress - here are 5 things to consider
71 of Our Favorite Facts of 2022
Digital or mail? Here's how Americans prefer to send their holiday and Christmas cards
How much are you willing to spend on the creators you love?
Are you wagering on the World Cup? Sports betting is taking America by storm - and a third of young men are hooked
Letter to the Editor: Legal Sports Betting Spreads, Including on Campuses
Poll: Most Cook County residents think downtown Chicago is more dangerous than a year ago
Brief • 3 min Read
Sports betting is growing, though majority of Americans believe it shouldn’t be promoted
Twitter and TikTok get all the attention. Polling shows few US adults use them.
How Netflix and Disney+ Can Fix Ad-Supported Streaming
Streaming Viewers Are Unsatisfied With Ads - But Don't Want To Pay More
Brief • 3 min Read
Will ads reshape the streaming landscape?
Meet the golf brands that are changing the landscape of the sport
Will Johnson: Love Chicago? You are likely to give a thumbs-up to the plan for the city's casino
Brief • 2 min Read
Will LIV Golf's Funding Affect Viewership?
Harris Poll Shows PGA Tour VS. LIV Shaping Up To Be A Generational Battle
F1, Indy, and NASCAR to Go Full-Throttle on Same Day
Know Your Audience: Surviving The Fragmented World of Streaming
Brief • 3 min Read
Spotify’s push for personalization delights users
Brief • 2 min Read
Formula 1 is Making a U.S. Push, but Are American Fans on Board?
Brief • 2 min Read
1 in 3 Americans more likely to watch football with analysis by Tom Brady at FOX Sports
Top Rank Exec: Boxing Making Huge Comeback With Younger Audiences
Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
Brief • 3 min Read
Are Americans pumped for Super Bowl LVI? …Or for the ads?
Brief • 1 min Read
NFL Sees a Surge in Momentum with Younger Fans
Brief • 3 min Read
Do virtual events have a place in the post-pandemic future?
Brief • 3 min Read
How can smaller streaming services gain subscribers in a crowded marketplace?
The 9 Most Popular Insurance Ad Characters, Ranked
The economics of entertainment: More investment in nightlife could help Chicago attract residents and businesses
Brand trust in Facebook actually fell after it changed its name to Meta
Brief •
The Next Generation and Music Discovery: Implications for Brands
Brief • 2 min Read
Viewers Pay Up For An Ad-Free Streaming Experience
What Viewers Dislike About Streaming TV Ads
Brief • 10 min Read
Tuning In to the Future of Music Discovery
The future of music discovery lies with the youthful, the technologically engaged, and the globally aware.
Roku's Biggest-Ever Campaign Takes Viewers On A Trip Through History
NFL Favorability At 67% As Fans Back Vaccination, Digital Tickets
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Visa
Brief •
NFL viewership may dip in 2021 as Americans avoid in-person games and crowded bars
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Toyota
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Etsy
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Facebook
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Comcast
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Oreo
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Peloton
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Subway
Brief •
2020 Summer Olympics: An Outlook on Viewership and Brand Value
Case Study • 2 min Read
After Record U.S. Lottery Revenues in 2019, What’s Next?
Brief •
Upfronts 2021: Ad-Heavy Streaming Experiences Make Viewers Tune Out for Good
Eventbrite Preps In-Person Group Organizers for the Post-Pandemic Period
Fans Await Herd Immunity Amid Skepticism For 2021, Survey Finds: Data Viz
Actually, Americans are feeling better than you think this winter
Streaming Prevails For Gen Z As Boomers Sustain Linear TV Dominance: Data Viz
Marijuana Is Replacing Alcohol For Nearly Half Of Cannabis Consumers During The Pandemic
More than half of workers have binge-watched TV during work hours
AMC starts 'urgent dialogue' with Warner Bros over its plan to put all its 2021 movies on HBO Max
ESPN: Three Questions with Harris Poll CEO Will Johnson on Sports Betting
Check the Polls: Sports Betting Could Soon Become America's Game
Majority of Americans won't be comfortable attending a sports event until COVID-19 vaccine is available
COVID-19 is not the only thing keeping Americans out of movie theaters
Brief • 3 min Read
Fewer Americans Plan to Visit Movie Theaters in 2021
The latest survey from Yahoo Finance and The Harris Poll explores how Americans feel about movie theater re-openings during the COVID-19 pandemic.
Poll: 38% Of Sports Fans Say NBA Is 'Too Political" As Reason They Are Watching Less
Opinion: COVID-19 Forcing Sports into Sacrificing Integrity of the Game
Most Americans Do Not Expect Football to Happen in 2020
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The Event Premium: What's the future of the events industry?
Brief •
Events need to be reimagined for a remote world
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SVOD & PVOD Post Pandemic: New Subscribers, New Paradigms and Key Opportunities
Brief •
Playing Games: Offline and Online Gaming
Brief •
Will Sports Return at All?
Analyst sees the 'Best of Times and the Worst of Times' for Video Streaming Services
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Think Like a Crash Test Dummy...
Brief •
Americans Turn Focus to Saving Local Economies
With America at Home, the Streaming War Is Hollywood's Ultimate Test
Brief •
Pent Up Demand Continues to Build
Brief •