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Briefs, Case Studies, and News
Brand Tracking
Brief • 3 min Read
Chobani's new product offerings appeal to health-conscious Baby Boomers
Spring Break Marketing—How Brands Can Navigate The Generational Travel Divide
Brief • 2 min Read
Primark’s powerful campaign redefines resilience and boosts purchase consideration
20 Brands Catching Baby Boomers' Attention Right Now
Case Study • 1 min Read
British Airways Case Study
Keep your finger on the pulse with the latest trends in business, culture, and more.
Brief • 2 min Read
Aloha Gen Z! - Hawaiian Airlines catches the attention of America’s youngest adults
Case Study • 1 min Read
Chili's Case Study
Case Study • 1 min Read
New Balance Case Study
Brief • 2 min Read
Cash App looks beyond P2P payments, and strives to become users’ primary bank
25 Brands That Gen Z Says Are On The Way Up
Brief • 2 min Read
Irrelevant to iconic: UGG surges in popularity among Gen Z with new collaborations and styles
Case Study • 1 min Read
Celsius Case Study
Brief • 3 min Read
Dad shoes are cool again: How New Balance successfully won over Gen Z
Brief • 5 min Read
The predictive power of brand equity—How Celsius’ comeback was hiding in plain sight
Shoppers are avoiding certain brands over politics
Super Bowl Ad Takeaways—3 Audience Insights For Brand Marketers
Brief • 3 min Read
Inside the NFL’s brand equity surge: The playbook for fan loyalty and emotional impact
Super Bowl Ads — What Viewers Want And Don't Want From Brands In 2025 Commercials
Case Study • 1 min Read
TikTok Case Study
Case Study • 1 min Read
Lindt Case Study
Brief • 3 min Read
Lily's Kitchen eats into Pedigree’s market share among UK consumers
Brief • 2 min Read
Gen Z’s Sriracha fandom skyrockets amidst a serious hot chili sauce shortage
Brief • 2 min Read
Paddington’s popularity surges among UK adults after new movie release
Brief • 3 min Read
Can Facebook Marketplace be Meta’s answer to reeling in younger users?
Brief • 2 min Read
Social media buzz boosts UK demand for Guinness among young adults
Brief • 3 min Read
Apple attracts Baby Boomers with cutting-edge wellness features
Brief • 2 min Read
Empowering with authenticity: Dove attracts Gen Z consumers with compelling campaigns
Marketers Are Playing Catch-up With Their Holiday TV Commercial Campaigns Post-Election
Brief • 3 min Read
A stress-free meal-kit plan that cares: HelloFresh catches Gen Z's attention
20 Brands Catching Baby Boomers' Attention Right Now
Brief • 2 min Read
Costco unexpectedly benefits from popular father-son social media personalities
Brief • 3 min Read
Amazon.de distinguishes itself from German retailer Kaufland.de with Big Deal Days
20 Brands Catching Gen Z's Attention Right Now
Brief • 2 min Read
Left on the table, remembered in our hearts: Heineken’s winning campaign
Case Study • 1 min Read
Snapchat Case Study
Brief • 2 min Read
Chipotle boosts brand momentum among Londoners with a new app and digital discounts
Case Study • 1 min Read
Spotify Case Study
Brief • 2 min Read
Vinted: The struggle to maintain consumer confidence
Case Study • 1 min Read
Tesla Germany Case Study
Brief • 3 min Read
American Eagle's "Live Your Life" platform sparks enthusiasm among young shoppers
Brief • 2 min Read
Fashion Nova: This fast fashion giant could teach a class on social media marketing
Brief • 3 min Read
Revolut secures its UK banking licence, and sees a positive reaction from young investors
Brief • 3 min Read
Converse takes off among liberal consumers after Harris becomes the Democratic nominee
Limited-Time Fall Marketing - What Consumers Expect From Brands
Brief • 2 min Read
Subway: The sandwich chain turns heads with the release of a footlong cookie
Brief • 2 min Read
Athleta’s captivating ad campaign for the Paris Olympic Games sparks brand momentum
Case Study • 1 min Read
Taco Bell Case Study
Brief • 3 min Read
Target's widespread price reductions spark consumer interest
Brief • 2 min Read
Wendy's wins over Gen Z with affordability...and chicken
Brief • 3 min Read
Walmart’s new private label brand has done more than spur spending among Millennials
Brief • 2 min Read
Cost-conscious Gen Z shoppers look to Costco for supersized savings
20 Brands Catching Baby Boomers' Attention Right Now
Marketing Winners And Losers Of The Week
20 Brands Catching Gen Z's Attention Right Now
Brief • 3 min Read
Liquid Death’s shocking marketing campaigns continue to accelerate brand growth
Brief • 2 min Read
Bold e.l.f. Cosmetics campaign boosts brand familiarity among women
Case Study • 1 min Read
Prime Case Study
Brief • 2 min Read
Instagram users more often endorse the platform following political content limits
Case Study • 1 min Read
Levi's Case Study
Brief • 2 min Read
Baby Boomers look to TripAdvisor to chase away their winter blues
Brief • 3 min Read
TikTokers treat a world cruise like reality TV, sparking interest in Royal Caribbean
20 Brands Catching Baby Boomers' Attention Right Now
Brief • 2 min Read
Wayfair’s brand momentum swells with Gen Z after a brand refresh
20 Brands Catching Gen Z's Attention Right Now
Brief • 2 min Read
Americans’ trust in bitcoin grows after the SEC approves spot bitcoin ETFs
Brief • 2 min Read
ChatGPT consideration is highest among minority groups
Case Study • 1 min Read
Lululemon Case Study
Brief • 2 min Read
Planet Fitness benefits from an advertising push during New Year's resolution season
Brief • 2 min Read
Pinterest is not just for the Millennials, Gen Z is moving in
Brief • 2 min Read
The Israel-Hamas war shifted how TikTok users think about the platform
Brief • 2 min Read
Dove benefits from running an authentic Super Bowl ad that champions body positivity
Brief • 2 min Read
Popular shoe brands New Balance and Skechers score with NBA fans
Brief • 1 min Read
March Brand Madness: 20 brands that over-index with NCAA basketball fans
Brief • 2 min Read
CeraVe: Unconventional marketing schemes get consumers' attention
Brief • 2 min Read
Super Bowl LVIII: The NFL's momentum looks unstoppable
Brief • 2 min Read
Dunkin': Super Bowl ads with A-List star power pay off
Brief • 2 min Read
Temu: A repetitious Super Bowl ad sparks consumer interest
Brief • 2 min Read
Mirroring their favorite A-list celebrities, Gen Zers don Polo Ralph Lauren
Today's top business headlines: Boeing's door problem stokes fears of flying, SpaceX faces fines, Paramount follows record Super Bowl ratings with layoffs
20 Brands Catching Baby Boomers' Attention Right Now
Brief • 2 min Read
They’re back! Gen Z is reviving UGG’s popularity
Tuned In: Is the NFL Flying Too Close to the Sun?
Case Study • 1 min Read
Zara Case Study
20 Brands Catching Gen Z's Attention Right Now
Why Non-Alcoholic Beverages Can Be A Growth Category For Brands
Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials
Brief • 3 min Read
Interest in MLS Grows Along with the Launch of New Teams
Brief • 2 min Read
...Ready For It? In Our Wildest Dreams We Didn’t Expect Young Women’s Interest in the NFL to Surge
Case Study • 1 min Read
WNBA Case Study
Case Study • 1 min Read
FTX Case Study
Brief • 3 min Read
SoFi benefits from 2023's economic headwinds
Brief • 3 min Read
Fuel for on the go: Nature Valley gains momentum with young consumers
Brief • 3 min Read
Sephora builds brand equity through genuine LGBTQ+ support
Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line
Case Study • 1 min Read
Poshmark Case Study
Brief • 2 min Read
Shopify sees big brand equity gains in Q3 2023
Delta Air Lines scores high with American travelers, but each generation has a different favorite
Case Study • 1 min Read
Pepsi Case Study