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Briefs, Case Studies, and News
Brand Tracking
Marketers Are Playing Catch-up With Their Holiday TV Commercial Campaigns Post-Election
Brief • 3 min Read
A stress-free meal-kit plan that cares: HelloFresh catches Gen Z's attention
20 Brands Catching Baby Boomers' Attention Right Now
Brief • 2 min Read
Costco unexpectedly benefits from popular father-son social media personalities
Brief • 3 min Read
Amazon.de distinguishes itself from German retailer Kaufland.de with Big Deal Days
Keep your finger on the pulse with the latest trends in business, culture, and more.
20 Brands Catching Gen Z's Attention Right Now
Brief • 2 min Read
Left on the table, remembered in our hearts: Heineken’s winning campaign
Case Study • 1 min Read
Snapchat Case Study
Brief • 2 min Read
Chipotle boosts brand momentum among Londoners with a new app and digital discounts
Case Study • 1 min Read
Spotify Case Study
Brief • 2 min Read
Vinted: The struggle to maintain consumer confidence
Case Study • 1 min Read
Tesla Germany Case Study
Brief • 3 min Read
American Eagle's "Live Your Life" platform sparks enthusiasm among young shoppers
Brief • 2 min Read
Fashion Nova: This fast fashion giant could teach a class on social media marketing
Brief • 3 min Read
Revolut secures its UK banking licence, and sees a positive reaction from young investors
Brief • 3 min Read
Converse takes off among liberal consumers after Harris becomes the Democratic nominee
Limited-Time Fall Marketing - What Consumers Expect From Brands
Brief • 2 min Read
Subway: The sandwich chain turns heads with the release of a footlong cookie
Brief • 2 min Read
Athleta’s captivating ad campaign for the Paris Olympic Games sparks brand momentum
Case Study • 1 min Read
Taco Bell Case Study
Brief • 3 min Read
Target's widespread price reductions spark consumer interest
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Wendy's wins over Gen Z with affordability...and chicken
Brief • 3 min Read
Walmart’s new private label brand has done more than spur spending among Millennials
Brief • 2 min Read
Cost-conscious Gen Z shoppers look to Costco for supersized savings
20 Brands Catching Baby Boomers' Attention Right Now
Marketing Winners And Losers Of The Week
20 Brands Catching Gen Z's Attention Right Now
Brief • 3 min Read
Liquid Death’s shocking marketing campaigns continue to accelerate brand growth
Brief • 2 min Read
Bold e.l.f. Cosmetics campaign boosts brand familiarity among women
Case Study • 1 min Read
Prime Case Study
Brief • 2 min Read
Instagram users more often endorse the platform following political content limits
Case Study • 1 min Read
Levi's Case Study
Brief • 2 min Read
Baby Boomers look to TripAdvisor to chase away their winter blues
Brief • 3 min Read
TikTokers treat a world cruise like reality TV, sparking interest in Royal Caribbean
20 Brands Catching Baby Boomers' Attention Right Now
Brief • 2 min Read
Wayfair’s brand momentum swells with Gen Z after a brand refresh
20 Brands Catching Gen Z's Attention Right Now
Brief • 2 min Read
Americans’ trust in bitcoin grows after the SEC approves spot bitcoin ETFs
Brief • 2 min Read
ChatGPT consideration is highest among minority groups
Case Study • 1 min Read
Lululemon Case Study
Brief • 2 min Read
Planet Fitness benefits from an advertising push during New Year's resolution season
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Pinterest is not just for the Millennials, Gen Z is moving in
Brief • 2 min Read
The Israel-Hamas war shifted how TikTok users think about the platform
Brief • 2 min Read
Dove benefits from running an authentic Super Bowl ad that champions body positivity
Brief • 2 min Read
Popular shoe brands New Balance and Skechers score with NBA fans
Brief • 1 min Read
March Brand Madness: 20 brands that over-index with NCAA basketball fans
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CeraVe: Unconventional marketing schemes get consumers' attention
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Super Bowl LVIII: The NFL's momentum looks unstoppable
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Dunkin': Super Bowl ads with A-List star power pay off
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Temu: A repetitious Super Bowl ad sparks consumer interest
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Mirroring their favorite A-list celebrities, Gen Zers don Polo Ralph Lauren
Today's top business headlines: Boeing's door problem stokes fears of flying, SpaceX faces fines, Paramount follows record Super Bowl ratings with layoffs
20 Brands Catching Baby Boomers' Attention Right Now
Brief • 2 min Read
They’re back! Gen Z is reviving UGG’s popularity
Tuned In: Is the NFL Flying Too Close to the Sun?
Case Study • 1 min Read
Zara Case Study
20 Brands Catching Gen Z's Attention Right Now
Why Non-Alcoholic Beverages Can Be A Growth Category For Brands
Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials
Brief • 3 min Read
Interest in MLS Grows Along with the Launch of New Teams
Brief • 2 min Read
...Ready For It? In Our Wildest Dreams We Didn’t Expect Young Women’s Interest in the NFL to Surge
Case Study • 1 min Read
WNBA Case Study
Case Study • 1 min Read
FTX Case Study
Brief • 3 min Read
SoFi benefits from 2023's economic headwinds
Brief • 3 min Read
Fuel for on the go: Nature Valley gains momentum with young consumers
Brief • 3 min Read
Sephora builds brand equity through genuine LGBTQ+ support
Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line
Case Study • 1 min Read
Poshmark Case Study
Brief • 2 min Read
Shopify sees big brand equity gains in Q3 2023
Delta Air Lines scores high with American travelers, but each generation has a different favorite
Case Study • 1 min Read
Pepsi Case Study
20 Brands Catching Gen Z's Attention Right Now
Brief • 1 min Read
Marketing win: Red Bull connects their brand name with the sports we love
Brief • 3 min Read
Red Baron engages Gen Z with creative marketing campaigns
Brief • 3 min Read
White Claw gains momentum throughout festival season
The Twitter Rebrand - 3 Demographic Trends Marketers Should Know
Brief • 3 min Read
Gen Z opens the Pandora jewelry box
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Barbie makes a splash with consumers this summer
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Skechers footwear makes serious strides in 2023
Case Study • 1 min Read
Abercrombie & Fitch Case Study
Brief • 2 min Read
Exciting partnerships propel ALDO’s brand equity
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
Case Study • 1 min Read
McDonald's Case Study
3 Ways To Maximize Your Organization's Ongoing Impact
Brief • 2 min Read
Wendy's social media accounts are more than sassy...they're effective
Brief • 3 min Read
What do young consumers think about these 5 popular fast-food chains?
See what emotional attributes young adults ascribe to Burger King, Chick-fil-A, McDonald's, Taco Bell, and Wendy's.
Brief • 2 min Read
Travel brands spark enthusiasm with technology
20 Brands Catching Gen Z's Attention Right Now
Gen Z Loves Powers Converse Sales Gains
Brands, you're doing Pride allyship wrong
Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans
Case Study • 1 min Read
Hilton Case Study
Case Study • 1 min Read
Bose Case Study
Brief • 3 min Read
LGBTQ community finds connection through online dating apps
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How does your generation view social media platforms?
Corporate America's commitment to Pride Month under scrutiny
Brands benefit from having strong corporate cultures, Axios Harris 100 Poll finds
These are the 7 most hated brands in America - Elon Musk's Twitter is No. 4
Brief • 3 min Read