Is 30-seconds of airtime really worth $8 million dollars?! With that big of an investment, Super Bowl advertisers must know whether their commercial resonated with viewers.
Our fifth annual Brand Bowl index uses data from QuestBrand by The Harris Poll to determine the impact that Super Bowl LIX’s commercials had on advertisers’ brand health.
In this report, we rank brands by lift in brand familiarity, perceived quality, purchase consideration, and perceived brand momentum. Beyond brand equity rankings, we dive into viewers’ ad recall and measure growth across several brand attributes (bold, fun, hip, and visionary) after Super Bowl LIX.
Download the full report.
Fill in this form to learn more about the performance of the Super Bowl LIX’s national advertisers.
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