TikTok Soars Through a Ban

A long-threatened shutdown didn’t dull TikTok’s glow.

Using data from QuestBrand, we explore the impact of TikTok’s January US ban on consumers’ brand perception. Shockingly, TikTok’s positive brand momentum soared as the day of the shutdown neared. Download the case study to understand TikTok users’ unintuitive response.

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Olivia Woodring

Contributor

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