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Briefs, Case Studies, and News
Gen Z
Nearly Half of All Young Adults Live With Mom and Dad - and They Like It
Brief • 3 min Read
Gen Z opens the Pandora jewelry box
How Gen Z Envisions AI Improving E-Commerce
Save, splurge, (don't) stress: How Gen Z is putting their spin on personal finances
Most Americans worry that Social Security will be drained in their lifetime. And Gen Z thinks they'll never see their investment
Keep your finger on the pulse with the latest trends in business, culture, and more.
Welcome to the jumbled, balkanized future of sports media
Case Study • 1 min Read
Abercrombie & Fitch Case Study
America's generational divide doesn't apply to technology. Gen Zers and boomers share the same techno-optimism-and nostalgia
20 Brands Catching Gen Z's Attention Right Now
Gen Z Loves Powers Converse Sales Gains
Brief • 2 min Read
Legos aren't just for kids - popular toy brand gains traction with young adults
Brief • 3 min Read
Inaugural First Tee/Harris Poll report examines the next generation of character
20 Brands Catching Gen Z's Attention Right Now
34% of workers say they'd post how much money they make online - Gen Z and millennials are even more eager
What Brands Can Learn From Gen Z's Environmental Awakening
Americans are over the endless anxiety loop. Only the rich, remote workers, and Gen Zers really care about the banking crisis, according to The Harris Poll
Gen Z doesn't like baseball. Speeding it up may help.
Brief • 3 min Read
Estée Lauder makes a play for Gen Z
Case Study • 1 min Read
Subaru Case Study
The high price of being single: 'It's all on one person'
The 'Great Resignation' is now the 'Great Regret': 80% of job hoppers wish they hadn't quit their old roles, with Gen Z the most regretful
Go Ahead, Fire Me: Some Workers Welcome Losing Their Jobs
Brief • 3 min Read
Volvo looks to establish brand loyalty with Gen Z
20 Brands That Are Gaining Popularity With Gen Z
Brief • 2 min Read
Did the NHL secure their “linchpin” to growth?
The American Dream of homeownership is hanging on by a thread, and there are hardly any solutions in sight
Generation Z has a different view of retirement
Brief • 3 min Read
Gen Z embraces Lenovo's innovation and sustainability
Gen Z doesn't care as much about salary transparency as their boomer and millennial coworkers. Their cynicism is valid
20 Brands Getting Gen Z Attention Right Now
Brief • 3 min Read
Would you like some goldfish with that martini?
Gen Z workers are worried...about retirement
Quiet Quitting: The Real Story (Don't Blame Gen Z)
Brief • 3 min Read
Timberland gains a strong foothold with Gen Z
Gen Z Sees Benefit of Offices After Lonely Summer Internships
How The Find My App Became an Accidental Friendship Fixture
Brief • 2 min Read
Kraft Heinz: A childhood classic remains a Gen Z favorite
Gen Z say they need the highest salary of all generations to feel 'financially healthy.' Here's what Americans think they need at every age
20 Brands Gaining Gen Z Attention Right Now
Gen Z, millennials feel they'll never be able to afford what they want in life
Brief • 2 min Read
Electronic Arts Grows in Gen Z’s Estimation
Brief • 2 min Read
Conscientious meal-kit brands score highly with Gen Z
Brief • 2 min Read
Decades after launch, Smartwater remains fresh with young consumers
Case Study • 1 min Read
Instagram Case Study
Brief • 3 min Read
Hyundai Captures Gen Z's Interest Through the Metaverse
Brief • 2 min Read