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Briefs, Case Studies, and News
Gen Z
The American Dream failed millennials and Gen Zers - even DINKS earning over $100,000 say they can't afford kids
America's new 1%: Gen Z and Millennial DINKS spending big on vacations and takeout, survey finds
The soft skills crisis: 1 in 4 execs wouldn't even think of hiring an entry-level Gen Z grad
Brief • 2 min Read
Empowering with authenticity: Dove attracts Gen Z consumers with compelling campaigns
Brief • 3 min Read
A stress-free meal-kit plan that cares: HelloFresh catches Gen Z's attention
Keep your finger on the pulse with the latest trends in business, culture, and more.
Gen Zers are landing job interviews through TikTok
20 Brands Catching Gen Z's Attention Right Now
Gen Zers are most likely to lie about who they're voting for
America's youngest voters become major election liars
Quiet Vacationing And The Generational PTO Divide
How debt influences Gen Z and millennial career choices
Gen Z is breaking into the trade sector as college disillusionment rises
Broken taboo: Politics are coming up on first dates
Axios Event: Politics can influence who swipes right
Brief • 2 min Read
Unlocking the Power of Personalized Banking: Consumer Research Insights
Brief • 3 min Read
American Eagle's "Live Your Life" platform sparks enthusiasm among young shoppers
Opinion | Gen Z Has Regrets
Brief • 4 min Read
What Gen Z thinks about its social media and smartphone usage
CEO's politics a deal-breaker for 40% of Gen Z and millennial employees, study shows
Brief • 2 min Read
Cost-conscious Gen Z shoppers look to Costco for supersized savings
Marketing Winners And Losers Of The Week
20 Brands Catching Gen Z's Attention Right Now
Gen Z: Many stuck in 'parent trap,' needing financial help from Mom and Dad, survey finds
Case Study • 1 min Read
Prime Case Study
Axios Vibes: Gen Z, millennials' spending habits fuel dependence on 'Bank of Mom and Dad'
Bank of Mom & Dad
Opinion Letters | Should Social Media Come With Warning Labels?
What to know about ‘quiet vacationing,’ the new work trend infuriating bosses
Case Study • 1 min Read
Levi's Case Study
Why 'quiet quit' when you can 'quiet vacation'? Millennials are taking time off without telling their bosses. Gen Z has a different tactic.
Quiet vacationing: why workers are sneaking off on holiday without telling their boss
The GOP's deep generational split on immigration
20 Brands Catching Gen Z's Attention Right Now
Gen Z and millennials say streaming costs them too much
Case Study • 1 min Read
Lululemon Case Study
TikTok Ban Threat - What Gen Z, Millennials, Gen X And Boomers Really Think Of The App
Gen Z just said it's sick of remakes. Here's why that's bad timing for Hollywood
Boomers are huggers, Gen Z fakes phone calls: How greetings differ across generations
1 in 5 Gen Zers haven't had a single conversation with someone over 50 in their workplace in the last year, LinkedIn research says
Brief • 2 min Read
Pinterest is not just for the Millennials, Gen Z is moving in
'Ultrawealthy' Gen Xers are proving more resistant to returning to the office - but Gen Z and millennials are making it a priority
Brief • 2 min Read
Mirroring their favorite A-list celebrities, Gen Zers don Polo Ralph Lauren
Brief • 2 min Read
They’re back! Gen Z is reviving UGG’s popularity
"AI native" Gen Zers are comfortable on the cutting edge
Meet Zillow rooms for rent: A Craigslist killer for the millennial and Gen Z set - and a symbol of the housing affordability crisis
20 Brands Catching Gen Z's Attention Right Now
Gen Z has no idea how to interact with their coworkers - and it could cost them a promotion
Managers' latest complaints about Gen Z: They lack soft skills and have unrealistic workplace expectations
Each generation thinks they hold the power in the office - but it's Gen X "quietly shifting" the future of work
Get ready to hear more about "pre-internet" times
Survey Sheds Light on How Leaders Can Earn America's Trust
All Gen Z Wants For Christmas Is Live Event Tickets
The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams
Gen Z may be on track to kill middle management
4 Gen Z Marketing Trends From 2023
Millennials, Gen Z, Republicans, and Democrats agree: The economy sucks.
Gen Z Is Leveraging Their Employee Power
Harris Poll: Gen Z and millennials are ready to splurge this holiday season
Delta Air Lines scores high with American travelers, but each generation has a different favorite
The Workplace is Becoming More Political as Gen Z Comes of Age
The worst part about air travel? You
Middle Class Americans Are Rattled by Fed's Fight Against Inflation
20 Brands Catching Gen Z's Attention Right Now
Most millennials and Gen Zers feel they have it a lot harder than their parents did in today's economy
The 'American Dream' has always been elusive. Is it still worth fighting for?
Zillennials, notorious for work-life balance demands, search for something widely desired
'They can't buy into that American Dream': How younger workers are redefining success
America embraces prenups: 50% of adults open to signing
Nearly Half of All Young Adults Live With Mom and Dad - and They Like It
Brief • 3 min Read
Gen Z opens the Pandora jewelry box
How Gen Z Envisions AI Improving E-Commerce
Save, splurge, (don't) stress: How Gen Z is putting their spin on personal finances
Most Americans worry that Social Security will be drained in their lifetime. And Gen Z thinks they'll never see their investment
Welcome to the jumbled, balkanized future of sports media
Case Study • 1 min Read
Abercrombie & Fitch Case Study
America's generational divide doesn't apply to technology. Gen Zers and boomers share the same techno-optimism-and nostalgia
20 Brands Catching Gen Z's Attention Right Now
Gen Z Loves Powers Converse Sales Gains
Brief • 2 min Read
Legos aren't just for kids - popular toy brand gains traction with young adults
Brief • 3 min Read
Inaugural First Tee/Harris Poll report examines the next generation of character
20 Brands Catching Gen Z's Attention Right Now
34% of workers say they'd post how much money they make online - Gen Z and millennials are even more eager
What Brands Can Learn From Gen Z's Environmental Awakening
Americans are over the endless anxiety loop. Only the rich, remote workers, and Gen Zers really care about the banking crisis, according to The Harris Poll
Gen Z doesn't like baseball. Speeding it up may help.
Brief • 3 min Read
Estée Lauder makes a play for Gen Z
Case Study • 1 min Read
Subaru Case Study
The high price of being single: 'It's all on one person'
The 'Great Resignation' is now the 'Great Regret': 80% of job hoppers wish they hadn't quit their old roles, with Gen Z the most regretful
Go Ahead, Fire Me: Some Workers Welcome Losing Their Jobs
Brief • 3 min Read
Volvo looks to establish brand loyalty with Gen Z
20 Brands That Are Gaining Popularity With Gen Z
Brief • 2 min Read
Did the NHL secure their “linchpin” to growth?
The American Dream of homeownership is hanging on by a thread, and there are hardly any solutions in sight
Generation Z has a different view of retirement
Brief • 3 min Read
Gen Z embraces Lenovo's innovation and sustainability
Gen Z doesn't care as much about salary transparency as their boomer and millennial coworkers. Their cynicism is valid
20 Brands Getting Gen Z Attention Right Now
Brief • 3 min Read