Briefs, Case Studies, and News

Gen Z



Keep your finger on the pulse with the latest trends in business, culture, and more.



Boomers are huggers, Gen Z fakes phone calls: How greetings differ across generations

1 in 5 Gen Zers haven't had a single conversation with someone over 50 in their workplace in the last year, LinkedIn research says

Brief 2 min Read

Pinterest is not just for the Millennials, Gen Z is moving in

'Ultrawealthy' Gen Xers are proving more resistant to returning to the office - but Gen Z and millennials are making it a priority

Brief 2 min Read

Mirroring their favorite A-list celebrities, Gen Zers don Polo Ralph Lauren

Brief 2 min Read

They’re back! Gen Z is reviving UGG’s popularity

"AI native" Gen Zers are comfortable on the cutting edge

Meet Zillow rooms for rent: A Craigslist killer for the millennial and Gen Z set - and a symbol of the housing affordability crisis

20 Brands Catching Gen Z's Attention Right Now

Gen Z has no idea how to interact with their coworkers - and it could cost them a promotion

Managers' latest complaints about Gen Z: They lack soft skills and have unrealistic workplace expectations

Each generation thinks they hold the power in the office - but it's Gen X "quietly shifting" the future of work

Get ready to hear more about "pre-internet" times

Survey Sheds Light on How Leaders Can Earn America's Trust

All Gen Z Wants For Christmas Is Live Event Tickets

The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams

Gen Z may be on track to kill middle management

4 Gen Z Marketing Trends From 2023

Millennials, Gen Z, Republicans, and Democrats agree: The economy sucks.

Gen Z Is Leveraging Their Employee Power

Harris Poll: Gen Z and millennials are ready to splurge this holiday season

Delta Air Lines scores high with American travelers, but each generation has a different favorite

The Workplace is Becoming More Political as Gen Z Comes of Age

The worst part about air travel? You

Middle Class Americans Are Rattled by Fed's Fight Against Inflation

20 Brands Catching Gen Z's Attention Right Now

Most millennials and Gen Zers feel they have it a lot harder than their parents did in today's economy

The 'American Dream' has always been elusive. Is it still worth fighting for?

Zillennials, notorious for work-life balance demands, search for something widely desired

'They can't buy into that American Dream': How younger workers are redefining success

America embraces prenups: 50% of adults open to signing

Nearly Half of All Young Adults Live With Mom and Dad - and They Like It

Brief 3 min Read

Gen Z opens the Pandora jewelry box

How Gen Z Envisions AI Improving E-Commerce

Save, splurge, (don't) stress: How Gen Z is putting their spin on personal finances

Most Americans worry that Social Security will be drained in their lifetime. And Gen Z thinks they'll never see their investment

Welcome to the jumbled, balkanized future of sports media

Case Study 1 min Read

Abercrombie & Fitch Case Study

America's generational divide doesn't apply to technology. Gen Zers and boomers share the same techno-optimism-and nostalgia

20 Brands Catching Gen Z's Attention Right Now

Gen Z Loves Powers Converse Sales Gains

Brief 2 min Read

Legos aren't just for kids - popular toy brand gains traction with young adults

Brief 3 min Read

Inaugural First Tee/Harris Poll report examines the next generation of character

20 Brands Catching Gen Z's Attention Right Now

34% of workers say they'd post how much money they make online - Gen Z and millennials are even more eager

What Brands Can Learn From Gen Z's Environmental Awakening

Americans are over the endless anxiety loop. Only the rich, remote workers, and Gen Zers really care about the banking crisis, according to The Harris Poll

Gen Z doesn't like baseball. Speeding it up may help.

Brief 3 min Read

Estée Lauder makes a play for Gen Z

Case Study 1 min Read

Subaru Case Study

The high price of being single: 'It's all on one person'

The 'Great Resignation' is now the 'Great Regret': 80% of job hoppers wish they hadn't quit their old roles, with Gen Z the most regretful

Go Ahead, Fire Me: Some Workers Welcome Losing Their Jobs

Brief 3 min Read

Volvo looks to establish brand loyalty with Gen Z

20 Brands That Are Gaining Popularity With Gen Z

Brief 2 min Read

Did the NHL secure their “linchpin” to growth?

The American Dream of homeownership is hanging on by a thread, and there are hardly any solutions in sight

Generation Z has a different view of retirement

Brief 3 min Read

Gen Z embraces Lenovo's innovation and sustainability

Gen Z doesn't care as much about salary transparency as their boomer and millennial coworkers. Their cynicism is valid

20 Brands Getting Gen Z Attention Right Now

Brief 3 min Read

Would you like some goldfish with that martini?

Gen Z workers are worried...about retirement

Quiet Quitting: The Real Story (Don't Blame Gen Z)

Brief 3 min Read

Timberland gains a strong foothold with Gen Z

Gen Z Sees Benefit of Offices After Lonely Summer Internships

How The Find My App Became an Accidental Friendship Fixture

Brief 2 min Read

Kraft Heinz: A childhood classic remains a Gen Z favorite

Gen Z say they need the highest salary of all generations to feel 'financially healthy.' Here's what Americans think they need at every age

20 Brands Gaining Gen Z Attention Right Now

Gen Z, millennials feel they'll never be able to afford what they want in life

Brief 2 min Read

Electronic Arts Grows in Gen Z’s Estimation

Brief 2 min Read

Conscientious meal-kit brands score highly with Gen Z

Brief 2 min Read

Decades after launch, Smartwater remains fresh with young consumers

Case Study 1 min Read

Instagram Case Study

Brief 3 min Read

Hyundai Captures Gen Z's Interest Through the Metaverse

Brief 2 min Read

Gap’s Messaging Aligns with Gen Z’s Purpose-Driven Identity

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