Reputation In Crisis:

Rebuilding Brand Equity After Negative Press

To illustrate the value of brand tracking, we followed Instagram’s journey through a brand crisis. In September 2021, parent company Facebook’s internal research was leaked, leading many to question Instagram’s safety for young users. What was Instagram’s response, and their path to reputational recovery? Download our brand tracking case study to find out!


Catherine Ake

Senior Marketing and Content Strategist

Instagram Case Study Cover

Download the case study

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