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Briefs, Case Studies, and News
Brand Tracking
Free speech debate targets big media
Axios Harris Poll 100: Friendly brands poisoned by politics
Brief • 3 min Read
Spotify’s push for personalization delights users
Brief • 2 min Read
Conscientious meal-kit brands score highly with Gen Z
Actually, Americans do want to hear what brands have to say about reproductive rights
Keep your finger on the pulse with the latest trends in business, culture, and more.
Brief • 2 min Read
Decades after launch, Smartwater remains fresh with young consumers
Case Study • 1 min Read
Instagram Case Study
Brief • 2 min Read
Waze Increases Brand Equity by Delighting App Users
Brief • 3 min Read
TikTok: A giant among the social media giants
TikTok and Meta vie for user engagement and brand growth.
Harris Poll's Will Johnson: Why Polling Still Matters
20 Brands Gaining Gen Z Love Early in 2022
Majority of shoppers want brand values to align with their own: survey
Brief • 3 min Read
Rust-Oleum sees significant brand equity growth as DIY home projects abound
Earth Day Green Messaging: 3 Strategies to Guide Brands
How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors
Brief • 3 min Read
Millennials, fire up your (Weber) grills!
Brief • 2 min Read
Purple’s Humorous Marketing Videos Effectively Raise Brand Awareness
Case Study • 1 min Read
Clorox Case Study
Brief • 3 min Read
Hyundai Captures Gen Z's Interest Through the Metaverse
Brief • 2 min Read
Gap’s Messaging Aligns with Gen Z’s Purpose-Driven Identity
Brief • 1 min Read
Social Listening in the Metaverse
Brief • 1 min Read
AR and VR in the Metaverse
Brief • 2 min Read
Aveeno Strives to Reverse Years of Eczema Underdiagnosis and Treatment in Black Communities
20 Brands Getting Gen Z's Attention (And Dollars)
Case Study • 1 min Read
Dove Case Study
Brief • 1 min Read
Headspace Users Tend to Come from Higher Asset Households
Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality
Brief • 5 min Read
"The Future Majority" and How it will Reshape Brand Loyalty
Case Study • 1 min Read
Toyota Brand Tracking Case Study
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
Brief • 2 min Read
Gas-Powered Vehicles - A Remnant of the Past?
Brief • 3 min Read
Will this Year’s Crypto Onslaught Attract Investors?
Brief • 1 min Read
Super Bowl 2022 Ads Bring the Laughter
Brief • 2 min Read
As Betting Expands, Sportsbook Brands Jump to Gain Users
Brief • 3 min Read
Advertising Freshmen See Returns on their Pricey Investments
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Amazon Alexa
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Avocados From Mexico
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Cheetos & Doritos
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Kia
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Lay's
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Crypto.com
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: T-Mobile
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: BMW
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Bud Light Hard
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Sam's Club
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Amazon Prime Video
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Rocket Mortgage
Brief • 1 min Read
As Americans Struggle to Secure Cars, Awareness of Cars.com Rises
Brief • 3 min Read
With the lingering threat of COVID, do Americans think Super Bowl LVI can safely proceed?
Brief • 2 min Read
Cryptocurrencies Enter the Super Bowl Advertising Fray
Brief • 3 min Read
Are Americans pumped for Super Bowl LVI? …Or for the ads?
Brief • 1 min Read
NFL Sees a Surge in Momentum with Younger Fans
Brief • 2 min Read
Despite low levels of inventory, consumer enthusiasm for Rivian soars
Brief • 3 min Read
Do virtual events have a place in the post-pandemic future?
Brands Are Overconfident With Their Privacy Approach
Brief • 3 min Read
How can smaller streaming services gain subscribers in a crowded marketplace?
Brief • 4 min Read
Insurance Mascots and What Allstate’s “Mayhem” Shows Us About Them
Brief • 3 min Read
What does the Aaron Rodgers vaccine controversy teach brands?
Facebook changing its name to Meta damaged its already battered reputation, a study found
Brand trust in Facebook actually fell after it changed its name to Meta
Brief •
The Next Generation and Music Discovery: Implications for Brands
Brief • 3 min Read
Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads
Brief • 2 min Read
Viewers Pay Up For An Ad-Free Streaming Experience
Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds
Brief • 7 min Read
Not Your Parents' Luxury: Watches and Jewelry Brands Lean Into Bold, Diverse Marketing
Brands in heritage industries like watches and jewelry are deploying marketing strategies that revive their brand among younger and more diverse consumer segments.
Brief •
How Vaccine Mandates Drive Consumer Decisions
Case Study • 1 min Read
PrettyLittleThing Case Study: Influencer Campaigns
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Visa
Brief •
NFL viewership may dip in 2021 as Americans avoid in-person games and crowded bars
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Toyota
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Etsy
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Facebook
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Comcast
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Oreo
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Peloton
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Subway
Brief • 4 min Read
Hard Seltzer Wars
Brief • 4 min Read
2020 Summer Olympics: An Outlook on Viewership and Brand Value
Brief • 2 min Read
Back-To-School Shopping is Back in Full Swing
Case Study • 1 min Read
Peloton Brand Tracking Case Study
Brief •
Victoria Secret's Rebrand Moves the Needle With Millennial Shoppers
Brief • 3 min Read
Amazon Prime Day Kicks Off Holiday Shopping Season for Prime Members
Brief • 2 min Read
In-Store Food Samples Poised For a Comeback
Brief • 3 min Read
Recharging the Electric Vehicle Market
Brief • 2 min Read
"Eco"-nomics: The Business Case for Going Plant-Based
Brief • 3 min Read
Brick-and-Mortar Banks Still Play Critical Role in Post-Pandemic America
Brief •
Upfronts 2021: Ad-Heavy Streaming Experiences Make Viewers Tune Out for Good
Brief •
The Social Media Brandscape
Brief • 1 min Read
Ocean Spray TikTok Spotlight
Brief •
Chipotle TikTok Spotlight
Brief •
McDonald's TikTok Spotlight
Brief • 3 min Read
Mother's Day Campaigns Must Adapt to a Post-Pandemic World
Brief • 3 min Read
Consumers Remain Wary of Data Collection, But Opt-in Features Help
Brief •
The Return of the Noid: Domino's Brings Back '80s-Era Mascot
Brief • 4 min Read
The Power Of A Brand Ecosystem
Brief • 4 min Read
How To Establish A Trusted Brand
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: Bud Light Seltzer
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: DoorDash
Brief • 2 min Read