Case Study • 1 min Read
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Visa | Meet Visa
https://www.youtube.com/watch?v=zUtyZr1bhXY
Millennials in particular enjoyed Visa’s ad (7.40), a promising sign as it announced a critical rebrand ahead of the Games. The ad wasn’t a winner among all demographics however: Hispanic viewers, however, reported moderate negative enjoyment for Visa (-6.35).
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