The Power of Partnerships:

Dove Brings Body Positivity to TikTok

To illustrate the value of brand tracking, we analyzed the impact of beauty brand Dove’s #NoDigitalDistortions marketing partnership with social media app TikTok. In this case study, we see how the partnership helps Dove increase brand usage among younger consumers and allows TikTok to strengthen its reputation. How did consumer sentiment towards Dove change due to their campaign? Download our brand tracking case study to find out!

Catherine Ake

Senior Marketing and Content Strategist

Dove Case Study Cover

Download the case study

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