Brief • 2 min Read
At The Harris Poll, we monitor home care and product trends that can help brands predict where the industry is headed. We will update this page with emerging insights that allow companies to prepare for consumers’ ever-evolving purchasing patterns.
Since the start of the COVID-19 pandemic, Americans have been spending more time in and on their homes than ever-before. How has this increased time at home influenced home appliance preferences? Have cleaning habits changed since the pandemic? How have pet owners’ personal values impacted pet food purchases?
Current Trends in Home Care & Products
How are Americans choosing to care for and outfit their homes? This month, we are taking a look at several trends in the household care and products industry using data from recent Harris Poll surveys and QuestBrand data. The report is intended to give you a peek into the world of home care in May 2024.
The snapshot dives into the world of household appliances and home security. We close with our monthly over-index report. In honor of Mother’s Day, we list 20 home brands that over-index with moms. Our goal is to provide brands with the information necessary to understand how consumers think and act.
Featured Home Care Insights
Brief • 2 min Read
Legos aren't just for kids - popular toy brand gains traction with young adults
Brief • 3 min Read
Could younger buyers reverse Tupperware's dip in momentum?
Brief • 3 min Read
Rust-Oleum sees significant brand equity growth as DIY home projects abound
Brief • 3 min Read
Millennials, fire up your (Weber) grills!
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We dive into even more subjects in our one-off briefs and in-depth reports.
Home Care Articles & Insights
In The News
Axios Vibes: Gen Z, millennials' spending habits fuel dependence on 'Bank of Mom and Dad'
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Bank of Mom & Dad
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Romantic idealism clashes with financial burdens and unrealistic expectations as wedding season kicks into gear
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Americans Are Racking Up 'Phantom Debt' That Wall Street Can't Track
Brief • 2 min Read
Wayfair’s brand momentum swells with Gen Z after a brand refresh
In The News
Home Appliance Marketing Strategies - Consumers Value Performance Over Premium
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Klarna commits to greater transparency around buy now, pay later
In The News
Gen Z and millennials say streaming costs them too much
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Americans are spending more on streaming each month than they are on gas
In The News
American dream of owning a home is dead, majority of renters say
In The News
How Boeing's safety problems are impacting our flying habits
In The News