Brief • 2 min Read
Cryptocurrency:
An Industry Snapshot
Discover what Americans think about cryptocurrency, and who is deciding to invest.
Will crypto replace the worlds’ 180 standard currencies, or is it just a passing fad? This month, we are looking into consumers’ thoughts about cryptocurrency using data from a recent Harris Poll survey and QuestBrand data. This report is intended to give you a glimpse into the world of crypto as of April 2024.
The snapshot takes a deep dive into crypto investing – who is doing it and why. We also examine the impact of the SEC’s decision to approve the listing and trading of spot bitcoin ETFs. We close with an over-index report, listing 20 non-financial services brands that over-index with crypto investors.
Download the crypto report.
Fill in this form to read the full report and better understand Americans’ attitudes and behaviors towards cryptocurrency.
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