An Industry Snapshot

Discover what Americans think about cryptocurrency, and who is deciding to invest.

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Will crypto replace the worlds’ 180 standard currencies, or is it just a passing fad? This month, we are looking into consumers’ thoughts about cryptocurrency using data from a recent Harris Poll survey and QuestBrand data. This report is intended to give you a glimpse into the world of crypto as of April 2024.

The snapshot takes a deep dive into crypto investing – who is doing it and why. We also examine the impact of the SEC’s decision to approve the listing and trading of spot bitcoin ETFs. We close with an over-index report, listing 20 non-financial services brands that over-index with crypto investors.


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