An Industry Snapshot

Discover what Americans think about cryptocurrency, and who is deciding to invest.

Download the Report

Will crypto replace the worlds’ 180 standard currencies, or is it just a passing fad? This month, we are looking into consumers’ thoughts about cryptocurrency using data from a recent Harris Poll survey and QuestBrand data. This report is intended to give you a glimpse into the world of crypto as of April 2024.

The snapshot takes a deep dive into crypto investing – who is doing it and why. We also examine the impact of the SEC’s decision to approve the listing and trading of spot bitcoin ETFs. We close with an over-index report, listing 20 non-financial services brands that over-index with crypto investors.


Download the crypto report.

Fill in this form to read the full report and better understand Americans’ attitudes and behaviors towards cryptocurrency.

Financial Services Insights

Brief 2 min Read

Americans’ trust in bitcoin grows after the SEC approves spot bitcoin ETFs

In The News

American dream of owning a home is dead, majority of renters say

In The News

Meet Zillow rooms for rent: A Craigslist killer for the millennial and Gen Z set - and a symbol of the housing affordability crisis

Brief 3 min Read

Could AI be the Future of Tax Filing?

In The News

Americans are actually pretty happy with their finances

In The News

Why renters are feeling worse about their finances than homeowners

Case Study 1 min Read

FTX Case Study

In The News

4 signs you're spending too much money, even if it doesn't feel like it

Brief 3 min Read

SoFi benefits from 2023's economic headwinds

In The News

The Pay Raise People Say They Need to Be Happy

In The News

Women, especially younger ones, are taking retirement savings seriously, surveys show

In The News

5 Things Podcast: Why are many Americans still stressed about their finances?

Keep your finger on the pulse.

Subscribe to our newsletter for the latest trends in business, culture, and more.