Home Care & Products:

An Industry Snapshot

Learn more about current consumer trends in the home care industry across pet food, cleaning products, and mattresses. Discover which brands hold the highest equity scores, and which are seeing the greatest growth.

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A person’s home is as unique as their personality. How they decorate and care for their space expresses their values and priorities. Since the COVID-19 pandemic began in 2020, Americans have spent more time at home than ever before. This has influenced how people see and interact with their home environment.

Here, we provide a data-driven snapshot into the world of home care and products to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including pet food purchases, cleaning habits, and explore the popular mattress-in-a-box brand Purple’s growth.

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Fill in this form to read the full report to explore a wide array of insights to better understand consumers’ changing home care preferences and trends.


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