Home Care & Products:

An Industry Snapshot

Learn more about current consumer trends in the home care industry across household appliances and home security practices. Discover what home care brands over-index with moms.

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How are Americans choosing to care for and outfit their homes? This month, we are taking a look at several trends in the household care and products industry using data from recent Harris Poll surveys and QuestBrand data. The report is intended to give you a peek into the world of home care in May 2024.

The snapshot dives into the world of household appliances and home security. We close with our monthly over-index report. In honor of Mother’s Day, we list 20 home brands that over-index with moms. Our goal is to provide brands with the information necessary to understand how consumers think and act.


Download the 2024 report.



Fill in this form to read the full report to explore a wide array of insights to better understand consumers’ changing home care preferences and trends.

Revisit Our 2023 & 2022 Home Care Snapshots

Consumers’ home care habits change overtime. Take a look back at Americans’ home product and care decisions in recent years. In these reports, you’ll see what US adults think about pet food, cleaning preferences, home improvements, and more!


Download the 2023 report.



Fill in this form to discover US adults’ thoughts about environmentally conscious living and home improvement projects.

Home Care Snapshot Cover

Download the 2022 report.



Fill in this form to learn about Americans’ pet food purchases and cleaning habits.

Home Care & Products Insights

Brief 2 min Read

Wayfair’s brand momentum swells with Gen Z after a brand refresh

In The News

Home Appliance Marketing Strategies - Consumers Value Performance Over Premium

In The News

American dream of owning a home is dead, majority of renters say

In The News

Exclusive: 64% of Americans would welcome a recession if it meant lower mortgage rates

Case Study 1 min Read

Overstock.com Case Study

Brief 2 min Read

Legos aren't just for kids - popular toy brand gains traction with young adults

Brief 2 min Read

Thanks to TikTok, Brita enjoys a surge in familiarity

Brief 3 min Read

Could younger buyers reverse Tupperware's dip in momentum?

In The News

Millennial homeowners finally outnumber renters. But they still aren't catching up to baby boomers

In The News

How long is too long to leave up holiday decorations? What Americans really think about those St. Patrick's skeletons.

In The News

What We Want Now In Our Kitchens: The News From The Bertazzoni Trend

In The News

The American Dream of homeownership is hanging on by a thread, and there are hardly any solutions in sight

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