Briefs, Case Studies, and News

Home Care

Keep your finger on the pulse with the latest trends in business, culture, and more.

What We Want Now In Our Kitchens: The News From The Bertazzoni Trend

The American Dream of homeownership is hanging on by a thread, and there are hardly any solutions in sight

The Home Improvement Projects Spring Sellers Should Tackle Now (And What To Skip)

Recent U.S. homebuyers are being hit with a massive wave of regret

Brief 3 min Read

Rust-Oleum sees significant brand equity growth as DIY home projects abound

Brief 3 min Read

Millennials, fire up your (Weber) grills!

Brief 2 min Read

Purple’s Humorous Marketing Videos Effectively Raise Brand Awareness

Case Study 1 min Read

Clorox Case Study

Brief 4 min Read

Insurance Mascots and What Allstate’s “Mayhem” Shows Us About Them

Brief 2 min Read

Back-To-School Shopping is Back in Full Swing

Case Study 1 min Read

Peloton Brand Tracking Case Study

Brief 2 min Read

Pent-Up Demand

Many Shoppers Plan to Spend More on Amazon Prime Day

Brief 3 min Read

Amazon Prime Day Kicks Off Holiday Shopping Season for Prime Members

Brief 6 min Read


Brief 2 min Read

Americans Are Feeling the Squeeze of Inflation

A lot of people are spending their third stimulus checks on home improvements

Brief 3 min Read

Moving On Up (And Out): Americans Consider Moving Farther from Work

A desire for bigger homes, upgraded amenities, home improvements, and greater distance from work are the latest byproducts of the pandemic.

Clorox tops corporate reputation ranking as demand soars over COVID-19

Americans say they trust major companies like Clorox, Amazon, and Publix to keep the country going during the pandemic more than they trust the government

Brief 1 min Read

Sani-Lux: Clean is the New Black

Brief 3 min Read

No Gym Required: At-Home Fitness

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