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Briefs, Case Studies, and News
Home Care
Case Study • 1 min Read
Overstock.com Case Study
Brief • 2 min Read
Legos aren't just for kids - popular toy brand gains traction with young adults
Brief • 2 min Read
Thanks to TikTok, Brita enjoys a surge in familiarity
Brief • 3 min Read
Could younger buyers reverse Tupperware's dip in momentum?
Millennial homeowners finally outnumber renters. But they still aren't catching up to baby boomers
Keep your finger on the pulse with the latest trends in business, culture, and more.
How long is too long to leave up holiday decorations? What Americans really think about those St. Patrick's skeletons.
What We Want Now In Our Kitchens: The News From The Bertazzoni Trend
The American Dream of homeownership is hanging on by a thread, and there are hardly any solutions in sight
The Home Improvement Projects Spring Sellers Should Tackle Now (And What To Skip)
Recent U.S. homebuyers are being hit with a massive wave of regret
Brief • 3 min Read
Rust-Oleum sees significant brand equity growth as DIY home projects abound
Brief • 3 min Read
Millennials, fire up your (Weber) grills!
Brief • 2 min Read
Purple’s Humorous Marketing Videos Effectively Raise Brand Awareness
Case Study • 1 min Read
Clorox Case Study
Brief • 4 min Read
Insurance Mascots and What Allstate’s “Mayhem” Shows Us About Them
Brief • 2 min Read
Back-To-School Shopping is Back in Full Swing
Case Study • 1 min Read
Peloton Brand Tracking Case Study
Brief • 2 min Read
Pent-Up Demand
Many Shoppers Plan to Spend More on Amazon Prime Day
Brief • 3 min Read
Amazon Prime Day Kicks Off Holiday Shopping Season for Prime Members
Brief • 6 min Read
PATAGONIA, HONDA, MODERNA, CHICK-FIL-A, SPACEX TOP ‘AXIOS-HARRIS POLL 100’ WITH THE BEST REPUTATIONS
Brief • 2 min Read
Americans Are Feeling the Squeeze of Inflation
A lot of people are spending their third stimulus checks on home improvements
Brief • 3 min Read
Moving On Up (And Out): Americans Consider Moving Farther from Work
A desire for bigger homes, upgraded amenities, home improvements, and greater distance from work are the latest byproducts of the pandemic.
Clorox tops corporate reputation ranking as demand soars over COVID-19
Americans say they trust major companies like Clorox, Amazon, and Publix to keep the country going during the pandemic more than they trust the government
Brief • 1 min Read
Sani-Lux: Clean is the New Black
Brief • 3 min Read