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Briefs, Case Studies, and News
Sports
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March Brand Madness: 20 brands that over-index with NCAA basketball fans
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Super Bowl LVIII: The NFL's momentum looks unstoppable
Will Johnson: Chicago sports teams are crucial to fans. New stadiums? Not so much.
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Sports are integral to Chicago's identity, but which teams contribute most to its culture?
The 'Super Bowl flu' will soon hit millions of employees - it could cots businesses more than $6 billion
Keep your finger on the pulse with the latest trends in business, culture, and more.
Tuned In: Is the NFL Flying Too Close to the Sun?
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Is pay-per-view coming for the Super Bowl?
Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials
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Interest in MLS Grows Along with the Launch of New Teams
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...Ready For It? In Our Wildest Dreams We Didn’t Expect Young Women’s Interest in the NFL to Surge
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NFL Digital Broadcast Rights Likely to Create Winners and Losers
Peacock Special: Poll Says NFL Streaming Playoffs Not That Bad
Case Study • 1 min Read
WNBA Case Study
LIV Fans Lean Left, While CFB Is Most Conservative: Harris/Sportico Poll
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Marketing win: Red Bull connects their brand name with the sports we love
Will Johnson: Should we pay to keep the White Sox local? Here's what polling data says.
Welcome to the jumbled, balkanized future of sports media
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Should teams pay for their own stadiums?
NCAA Conference Chaos Leaves Most Fans Unfazed: Sportico/Harris Poll
Why The Public Strongly Supports Paying College Athletes
67% of Americans Favor Paying For College Athletes: Sportico/Harris Poll
Survey shows most people want college athletes to be paid. You hear that, NCAA?
Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience
As Popularity of Pickleball Soars, So Do Related Injuries, Poll finds
NASCAR's Chicago Street Race represents a crucial test for Cup Series
How do people really feel about NASCAR in Chicago? Chicagoans and Cook County residents are split
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Chicagoans think NASCAR street race will benefit the city
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Inaugural First Tee/Harris Poll report examines the next generation of character
Gen Z doesn't like baseball. Speeding it up may help.
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Pitch timers resonate with baseball fans ahead of 2023 MLB season
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FanDuel sees huge growth in consumers' advertising recall
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FanDuel’s brand equity takes off in states with legalized sports betting
Bears Arlington Park stadium project beginning to win over more fans?
Streamer ads performed well during the Super Bowl, research says
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How are other brand sponsors impacted by the Big Game?
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What’s the spread? – Americans’ changing attitudes towards sports betting
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Caution - 2023’s Super Bowl ads contain high alcohol content
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Please welcome the newest batch of Super Bowl advertisers
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What did viewers want to see from Super Bowl LVII ads?
About 19 million employees could miss work Monday after the Super Bowl, survey says
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
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What do we expect from Super Bowl LVII's commercials?
About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says
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Brand Bowl 2023 prepares for kickoff!
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Did the NHL secure their “linchpin” to growth?
Case Study • 1 min Read
Prime Video x NFL Case Study
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Did the launch of LIV Golf change how fans feel about the PGA Tour?
Are you wagering on the World Cup? Sports betting is taking America by storm - and a third of young men are hooked
Letter to the Editor: Legal Sports Betting Spreads, Including on Campuses
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Sports betting is growing, though majority of Americans believe it shouldn’t be promoted
Meet the golf brands that are changing the landscape of the sport
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Will LIV Golf's Funding Affect Viewership?
Harris Poll Shows PGA Tour VS. LIV Shaping Up To Be A Generational Battle
F1, Indy, and NASCAR to Go Full-Throttle on Same Day
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Front Office Sports and The Harris Poll launch partnership for exclusive polling data
NFL Fans are Split on Tom Brady's Move to Fox Sports
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Formula 1 is Making a U.S. Push, but Are American Fans on Board?
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1 in 3 Americans more likely to watch football with analysis by Tom Brady at FOX Sports
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Will Uniform Sponsorship Deals Hit a Home Run?
Fans Divided on MLB's New Sponsored Patch Program
How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors
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AR and VR in the Metaverse
Top Rank Exec: Boxing Making Huge Comeback With Younger Audiences
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
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As Betting Expands, Sportsbook Brands Jump to Gain Users
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With the lingering threat of COVID, do Americans think Super Bowl LVI can safely proceed?
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Cryptocurrencies Enter the Super Bowl Advertising Fray
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Are Americans pumped for Super Bowl LVI? …Or for the ads?
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NFL Sees a Surge in Momentum with Younger Fans
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What does the Aaron Rodgers vaccine controversy teach brands?
NFL Favorability At 67% As Fans Back Vaccination, Digital Tickets
Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty
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Tokyo Olympics Ad Tracker: Visa
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NFL viewership may dip in 2021 as Americans avoid in-person games and crowded bars
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Tokyo Olympics Ad Tracker: Toyota
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Tokyo Olympics Ad Tracker: Etsy
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Tokyo Olympics Ad Tracker: Facebook
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Tokyo Olympics Ad Tracker: Comcast
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Tokyo Olympics Ad Tracker: Oreo
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Tokyo Olympics Ad Tracker: Peloton
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Tokyo Olympics Ad Tracker: Subway
American Public Supports Biles, Is Split On Other Olympic Issues: Data Viz
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2020 Summer Olympics: An Outlook on Viewership and Brand Value
NBA Fans Call For Logo Update With Black Player - But League Still Winning With Gen Z: New Poll
Orangetheory Backs Female Athletes After NCAA Falters and SurveyMonkey Rebrands: Trending
Poll: MLB fans on rule changes, ballpark safety and analytics' influence on the game
Exclusive: Impact of athlete vaccination
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Brand Bowl 2021 Ad Tracker: Bud Light Seltzer
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Brand Bowl 2021 Ad Tracker: DoorDash
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Brand Bowl 2021 Ad Tracker: Cheetos
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Brand Bowl 2021 Ad Tracker: Bud Light
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Brand Bowl 2021 Ad Tracker: General Motors
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Brand Bowl 2021 Ad Tracker: Rocket Mortgage
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Brand Bowl 2021 Ad Tracker: M&M's
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Brand Bowl 2021 Ad Tracker: Hellmann's
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Brand Bowl 2021 Ad Tracker: Amazon
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Brand Bowl 2021 Ad Tracker: Doritos
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Brand Bowl 2021 Ad Tracker: Anheuser-Busch
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