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Briefs, Case Studies, and News
Sports
After school: How a sport and a good coach can change a child's life
Bridging The Character Gap: New Research Makes The Case For Growing Up With Golf
Harris Poll: Bears having a hard time moving the ball on public support for a new stadium
Olympic viewership and the launch of Shaun White's Snow League
Brief • 2 min Read
A title sponsorship sparks interest in Wells Fargo
The Wells Fargo Championship spurred brand equity growth for the financial services company among PGA Tour fans.
Keep your finger on the pulse with the latest trends in business, culture, and more.
Harris Poll: Attracting a pro wrestling event good for local vibe
Will Johnson: Why you should hope NASCAR's Chicago Street Race is a smashing success
Brief • 1 min Read
Chicago prepares for second NASCAR Street Race
Fans are here for the NCAA's dramatic changes
Sports leagues thought they hit the jackpot by partnering with the betting industry - but gambling scandals are turning Americans against them
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Popular shoe brands New Balance and Skechers score with NBA fans
Brief • 1 min Read
March Brand Madness: 20 brands that over-index with NCAA basketball fans
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Super Bowl LVIII: The NFL's momentum looks unstoppable
Will Johnson: Chicago sports teams are crucial to fans. New stadiums? Not so much.
Brief • 4 min Read
Sports are integral to Chicago's identity, but which teams contribute most to its culture?
The 'Super Bowl flu' will soon hit millions of employees - it could cots businesses more than $6 billion
Tuned In: Is the NFL Flying Too Close to the Sun?
Brief • 3 min Read
Is pay-per-view coming for the Super Bowl?
Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials
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Interest in MLS Grows Along with the Launch of New Teams
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...Ready For It? In Our Wildest Dreams We Didn’t Expect Young Women’s Interest in the NFL to Surge
Brief • 3 min Read
NFL Digital Broadcast Rights Likely to Create Winners and Losers
Peacock Special: Poll Says NFL Streaming Playoffs Not That Bad
Case Study • 1 min Read
WNBA Case Study
LIV Fans Lean Left, While CFB Is Most Conservative: Harris/Sportico Poll
Brief • 1 min Read
Marketing win: Red Bull connects their brand name with the sports we love
Will Johnson: Should we pay to keep the White Sox local? Here's what polling data says.
Welcome to the jumbled, balkanized future of sports media
Brief • 3 min Read
Should teams pay for their own stadiums?
NCAA Conference Chaos Leaves Most Fans Unfazed: Sportico/Harris Poll
Why The Public Strongly Supports Paying College Athletes
67% of Americans Favor Paying For College Athletes: Sportico/Harris Poll
Survey shows most people want college athletes to be paid. You hear that, NCAA?
Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience
As Popularity of Pickleball Soars, So Do Related Injuries, Poll finds
NASCAR's Chicago Street Race represents a crucial test for Cup Series
How do people really feel about NASCAR in Chicago? Chicagoans and Cook County residents are split
Brief • 2 min Read
Chicagoans think NASCAR street race will benefit the city
Brief • 3 min Read
Inaugural First Tee/Harris Poll report examines the next generation of character
Gen Z doesn't like baseball. Speeding it up may help.
Brief • 3 min Read
Pitch timers resonate with baseball fans ahead of 2023 MLB season
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FanDuel sees huge growth in consumers' advertising recall
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FanDuel’s brand equity takes off in states with legalized sports betting
Bears Arlington Park stadium project beginning to win over more fans?
Streamer ads performed well during the Super Bowl, research says
Brief • 2 min Read
How are other brand sponsors impacted by the Big Game?
Brief • 3 min Read
What’s the spread? – Americans’ changing attitudes towards sports betting
Brief • 1 min Read
Caution - 2023’s Super Bowl ads contain high alcohol content
Brief • 3 min Read
Please welcome the newest batch of Super Bowl advertisers
Brief • 2 min Read
What did viewers want to see from Super Bowl LVII ads?
About 19 million employees could miss work Monday after the Super Bowl, survey says
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
Brief • 2 min Read
What do we expect from Super Bowl LVII's commercials?
About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says
Brief • 2 min Read
Brand Bowl 2023 prepares for kickoff!
Brief • 2 min Read
Did the NHL secure their “linchpin” to growth?
Case Study • 1 min Read
Prime Video x NFL Case Study
Brief • 4 min Read
Did the launch of LIV Golf change how fans feel about the PGA Tour?
Are you wagering on the World Cup? Sports betting is taking America by storm - and a third of young men are hooked
Letter to the Editor: Legal Sports Betting Spreads, Including on Campuses
Brief • 3 min Read
Sports betting is growing, though majority of Americans believe it shouldn’t be promoted
Meet the golf brands that are changing the landscape of the sport
Brief • 2 min Read
Will LIV Golf's Funding Affect Viewership?
Harris Poll Shows PGA Tour VS. LIV Shaping Up To Be A Generational Battle
F1, Indy, and NASCAR to Go Full-Throttle on Same Day
Brief • 3 min Read
Front Office Sports and The Harris Poll launch partnership for exclusive polling data
NFL Fans are Split on Tom Brady's Move to Fox Sports
Brief • 2 min Read
Formula 1 is Making a U.S. Push, but Are American Fans on Board?
Brief • 2 min Read
1 in 3 Americans more likely to watch football with analysis by Tom Brady at FOX Sports
Brief • 2 min Read
Will Uniform Sponsorship Deals Hit a Home Run?
Fans Divided on MLB's New Sponsored Patch Program
How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors
Brief • 1 min Read
AR and VR in the Metaverse
Top Rank Exec: Boxing Making Huge Comeback With Younger Audiences
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
Brief • 2 min Read
As Betting Expands, Sportsbook Brands Jump to Gain Users
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With the lingering threat of COVID, do Americans think Super Bowl LVI can safely proceed?
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Cryptocurrencies Enter the Super Bowl Advertising Fray
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Are Americans pumped for Super Bowl LVI? …Or for the ads?
Brief • 1 min Read
NFL Sees a Surge in Momentum with Younger Fans
Brief • 3 min Read
What does the Aaron Rodgers vaccine controversy teach brands?
NFL Favorability At 67% As Fans Back Vaccination, Digital Tickets
Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Visa
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NFL viewership may dip in 2021 as Americans avoid in-person games and crowded bars
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Toyota
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Tokyo Olympics Ad Tracker: Etsy
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Tokyo Olympics Ad Tracker: Facebook
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Tokyo Olympics Ad Tracker: Comcast
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Tokyo Olympics Ad Tracker: Oreo
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Tokyo Olympics Ad Tracker: Peloton
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Tokyo Olympics Ad Tracker: Subway
American Public Supports Biles, Is Split On Other Olympic Issues: Data Viz
Brief • 4 min Read
2020 Summer Olympics: An Outlook on Viewership and Brand Value
NBA Fans Call For Logo Update With Black Player - But League Still Winning With Gen Z: New Poll
Orangetheory Backs Female Athletes After NCAA Falters and SurveyMonkey Rebrands: Trending
Poll: MLB fans on rule changes, ballpark safety and analytics' influence on the game
Exclusive: Impact of athlete vaccination
Brief • 1 min Read