Briefs, Case Studies, and News

Sports



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Streamer ads performed well during the Super Bowl, research says

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How are other brand sponsors impacted by the Big Game?

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What’s the spread? – Americans’ changing attitudes towards sports betting

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Caution - 2023’s Super Bowl ads contain high alcohol content

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Please welcome the newest batch of Super Bowl advertisers

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What did viewers want to see from Super Bowl LVII ads?

About 19 million employees could miss work Monday after the Super Bowl, survey says

Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads

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What do we expect from Super Bowl LVII's commercials?

About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says

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Brand Bowl 2023 prepares for kickoff!

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Did the NHL secure their “linchpin” to growth?

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Prime Video x NFL Case Study

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Did the launch of LIV Golf change how fans feel about the PGA Tour?

Are you wagering on the World Cup? Sports betting is taking America by storm - and a third of young men are hooked

Letter to the Editor: Legal Sports Betting Spreads, Including on Campuses

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Sports betting is growing, though majority of Americans believe it shouldn’t be promoted

Meet the golf brands that are changing the landscape of the sport

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Will LIV Golf's Funding Affect Viewership?

Harris Poll Shows PGA Tour VS. LIV Shaping Up To Be A Generational Battle

F1, Indy, and NASCAR to Go Full-Throttle on Same Day

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Front Office Sports and The Harris Poll launch partnership for exclusive polling data

NFL Fans are Split on Tom Brady's Move to Fox Sports

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Formula 1 is Making a U.S. Push, but Are American Fans on Board?

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1 in 3 Americans more likely to watch football with analysis by Tom Brady at FOX Sports

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Will Uniform Sponsorship Deals Hit a Home Run?

Fans Divided on MLB's New Sponsored Patch Program

How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors

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AR and VR in the Metaverse

Top Rank Exec: Boxing Making Huge Comeback With Younger Audiences

Why Some Super Bowl LVI Commercials Created The Most Brand Equity

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As Betting Expands, Sportsbook Brands Jump to Gain Users

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With the lingering threat of COVID, do Americans think Super Bowl LVI can safely proceed?

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Cryptocurrencies Enter the Super Bowl Advertising Fray

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Are Americans pumped for Super Bowl LVI? …Or for the ads?

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NFL Sees a Surge in Momentum with Younger Fans

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What does the Aaron Rodgers vaccine controversy teach brands?

NFL Favorability At 67% As Fans Back Vaccination, Digital Tickets

Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty

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Tokyo Olympics Ad Tracker: Visa

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NFL viewership may dip in 2021 as Americans avoid in-person games and crowded bars

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Tokyo Olympics Ad Tracker: Toyota

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Tokyo Olympics Ad Tracker: Etsy

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Tokyo Olympics Ad Tracker: Facebook

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Tokyo Olympics Ad Tracker: Comcast

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Tokyo Olympics Ad Tracker: Oreo

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Tokyo Olympics Ad Tracker: Peloton

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Tokyo Olympics Ad Tracker: Subway

American Public Supports Biles, Is Split On Other Olympic Issues: Data Viz

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2020 Summer Olympics: An Outlook on Viewership and Brand Value

NBA Fans Call For Logo Update With Black Player - But League Still Winning With Gen Z: New Poll

Orangetheory Backs Female Athletes After NCAA Falters and SurveyMonkey Rebrands: Trending

Poll: MLB fans on rule changes, ballpark safety and analytics' influence on the game

Exclusive: Impact of athlete vaccination

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Brand Bowl 2021 Ad Tracker: Bud Light Seltzer

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Brand Bowl 2021 Ad Tracker: DoorDash

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Brand Bowl 2021 Ad Tracker: Cheetos

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Brand Bowl 2021 Ad Tracker: Bud Light

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Brand Bowl 2021 Ad Tracker: General Motors

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Brand Bowl 2021 Ad Tracker: Rocket Mortgage

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Brand Bowl 2021 Ad Tracker: M&M's

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Brand Bowl 2021 Ad Tracker: Hellmann's

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Brand Bowl 2021 Ad Tracker: Amazon

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Brand Bowl 2021 Ad Tracker: Doritos

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Brand Bowl 2021 Ad Tracker: Anheuser-Busch

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Brand Bowl 2021 Ad Tracker: Mountain Dew

Fans Await Herd Immunity Amid Skepticism For 2021, Survey Finds: Data Viz

Streaming Prevails For Gen Z As Boomers Sustain Linear TV Dominance: Data Viz

Michael Jordan, Lebron James top list of athletes who could compel Americans to get Covid-19 vaccine

ESPN: Three Questions with Harris Poll CEO Will Johnson on Sports Betting

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Have Sports Viewership and Sports Betting Been Impacted by the Pandemic?

The latest data from The Harris Poll dives into sports viewership and sports betting, and whether the pandemic has had a large impact on these activities

Check the Polls: Sports Betting Could Soon Become America's Game

Majority of Americans won't be comfortable attending a sports event until COVID-19 vaccine is available

Poll: 38% Of Sports Fans Say NBA Is 'Too Political" As Reason They Are Watching Less

Opinion: COVID-19 Forcing Sports into Sacrificing Integrity of the Game

Majority of Americans are Not Ready to Go to a Sports Event, Even With Masks: Poll

Most Americans Do Not Expect Football to Happen in 2020

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New Harris Sports/Harris Poll and Yahoo Finance Survey Finds Majority of Americans are Not Ready to Go to a Sports Event, Even with Masks

Most Americans Think Resuming Sports is an Unnecessary Risk, while Those Identifying as Fans are Eager for Games to Return, a Pair of Surveys Finds

NFL's Goodell: I "encourage" teams to sign Colin Kaepernick

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The Event Premium: What's the future of the events industry?

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When crowds are forbidden, does a virtual alternative for sports have legs?

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Every Business Is Now Like a Hospital

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Will Sports Return at All?

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