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Sports



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Brief 2 min Read

Popular shoe brands New Balance and Skechers score with NBA fans

Brief 1 min Read

March Brand Madness: 20 brands that over-index with NCAA basketball fans

Brief 2 min Read

Super Bowl LVIII: The NFL's momentum looks unstoppable

Will Johnson: Chicago sports teams are crucial to fans. New stadiums? Not so much.

Brief 4 min Read

Sports are integral to Chicago's identity, but which teams contribute most to its culture?

The 'Super Bowl flu' will soon hit millions of employees - it could cots businesses more than $6 billion

Tuned In: Is the NFL Flying Too Close to the Sun?

Brief 3 min Read

Is pay-per-view coming for the Super Bowl?

Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials

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Interest in MLS Grows Along with the Launch of New Teams

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...Ready For It? In Our Wildest Dreams We Didn’t Expect Young Women’s Interest in the NFL to Surge

Brief 3 min Read

NFL Digital Broadcast Rights Likely to Create Winners and Losers

Peacock Special: Poll Says NFL Streaming Playoffs Not That Bad

Case Study 1 min Read

WNBA Case Study

LIV Fans Lean Left, While CFB Is Most Conservative: Harris/Sportico Poll

Brief 1 min Read

Marketing win: Red Bull connects their brand name with the sports we love

Will Johnson: Should we pay to keep the White Sox local? Here's what polling data says.

Welcome to the jumbled, balkanized future of sports media

Brief 3 min Read

Should teams pay for their own stadiums?

NCAA Conference Chaos Leaves Most Fans Unfazed: Sportico/Harris Poll

Why The Public Strongly Supports Paying College Athletes

67% of Americans Favor Paying For College Athletes: Sportico/Harris Poll

Survey shows most people want college athletes to be paid. You hear that, NCAA?

Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience

As Popularity of Pickleball Soars, So Do Related Injuries, Poll finds

NASCAR's Chicago Street Race represents a crucial test for Cup Series

How do people really feel about NASCAR in Chicago? Chicagoans and Cook County residents are split

Brief 2 min Read

Chicagoans think NASCAR street race will benefit the city

Brief 3 min Read

Inaugural First Tee/Harris Poll report examines the next generation of character

Gen Z doesn't like baseball. Speeding it up may help.

Brief 3 min Read

Pitch timers resonate with baseball fans ahead of 2023 MLB season

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FanDuel sees huge growth in consumers' advertising recall

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FanDuel’s brand equity takes off in states with legalized sports betting

Bears Arlington Park stadium project beginning to win over more fans?

Streamer ads performed well during the Super Bowl, research says

Brief 2 min Read

How are other brand sponsors impacted by the Big Game?

Brief 3 min Read

What’s the spread? – Americans’ changing attitudes towards sports betting

Brief 1 min Read

Caution - 2023’s Super Bowl ads contain high alcohol content

Brief 3 min Read

Please welcome the newest batch of Super Bowl advertisers

Brief 2 min Read

What did viewers want to see from Super Bowl LVII ads?

About 19 million employees could miss work Monday after the Super Bowl, survey says

Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads

Brief 2 min Read

What do we expect from Super Bowl LVII's commercials?

About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says

Brief 2 min Read

Brand Bowl 2023 prepares for kickoff!

Brief 2 min Read

Did the NHL secure their “linchpin” to growth?

Case Study 1 min Read

Prime Video x NFL Case Study

Brief 4 min Read

Did the launch of LIV Golf change how fans feel about the PGA Tour?

Are you wagering on the World Cup? Sports betting is taking America by storm - and a third of young men are hooked

Letter to the Editor: Legal Sports Betting Spreads, Including on Campuses

Brief 3 min Read

Sports betting is growing, though majority of Americans believe it shouldn’t be promoted

Meet the golf brands that are changing the landscape of the sport

Brief 2 min Read

Will LIV Golf's Funding Affect Viewership?

Harris Poll Shows PGA Tour VS. LIV Shaping Up To Be A Generational Battle

F1, Indy, and NASCAR to Go Full-Throttle on Same Day

Brief 3 min Read

Front Office Sports and The Harris Poll launch partnership for exclusive polling data

NFL Fans are Split on Tom Brady's Move to Fox Sports

Brief 2 min Read

Formula 1 is Making a U.S. Push, but Are American Fans on Board?

Brief 2 min Read

1 in 3 Americans more likely to watch football with analysis by Tom Brady at FOX Sports

Brief 2 min Read

Will Uniform Sponsorship Deals Hit a Home Run?

Fans Divided on MLB's New Sponsored Patch Program

How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors

Brief 1 min Read

AR and VR in the Metaverse

Top Rank Exec: Boxing Making Huge Comeback With Younger Audiences

Why Some Super Bowl LVI Commercials Created The Most Brand Equity

Brief 2 min Read

As Betting Expands, Sportsbook Brands Jump to Gain Users

Brief 3 min Read

With the lingering threat of COVID, do Americans think Super Bowl LVI can safely proceed?

Brief 2 min Read

Cryptocurrencies Enter the Super Bowl Advertising Fray

Brief 3 min Read

Are Americans pumped for Super Bowl LVI? …Or for the ads?

Brief 1 min Read

NFL Sees a Surge in Momentum with Younger Fans

Brief 3 min Read

What does the Aaron Rodgers vaccine controversy teach brands?

NFL Favorability At 67% As Fans Back Vaccination, Digital Tickets

Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty

Brief 1 min Read

Tokyo Olympics Ad Tracker: Visa

Brief

NFL viewership may dip in 2021 as Americans avoid in-person games and crowded bars

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Tokyo Olympics Ad Tracker: Toyota

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Tokyo Olympics Ad Tracker: Etsy

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Tokyo Olympics Ad Tracker: Facebook

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Tokyo Olympics Ad Tracker: Comcast

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Tokyo Olympics Ad Tracker: Oreo

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Tokyo Olympics Ad Tracker: Peloton

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Tokyo Olympics Ad Tracker: Subway

American Public Supports Biles, Is Split On Other Olympic Issues: Data Viz

Brief 4 min Read

2020 Summer Olympics: An Outlook on Viewership and Brand Value

NBA Fans Call For Logo Update With Black Player - But League Still Winning With Gen Z: New Poll

Orangetheory Backs Female Athletes After NCAA Falters and SurveyMonkey Rebrands: Trending

Poll: MLB fans on rule changes, ballpark safety and analytics' influence on the game

Exclusive: Impact of athlete vaccination

Brief 1 min Read

Brand Bowl 2021 Ad Tracker: Bud Light Seltzer

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Brand Bowl 2021 Ad Tracker: DoorDash

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Brand Bowl 2021 Ad Tracker: Cheetos

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Brand Bowl 2021 Ad Tracker: Bud Light

Brief 1 min Read

Brand Bowl 2021 Ad Tracker: General Motors

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Brand Bowl 2021 Ad Tracker: Rocket Mortgage

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