Briefs, Case Studies, and News

Sports



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Brief 2 min Read

1 in 3 Americans more likely to watch football with analysis by Tom Brady at FOX Sports

Brief 2 min Read

Will Uniform Sponsorship Deals Hit a Home Run?

Fans Divided on MLB's New Sponsored Patch Program

How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors

Brief 1 min Read

AR and VR in the Metaverse

Top Rank Exec: Boxing Making Huge Comeback With Younger Audiences

Why Some Super Bowl LVI Commercials Created The Most Brand Equity

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As Betting Expands, Sportsbook Brands Jump to Gain Users

Brief 3 min Read

With the lingering threat of COVID, do Americans think Super Bowl LVI can safely proceed?

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Cryptocurrencies Enter the Super Bowl Advertising Fray

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Are Americans pumped for Super Bowl LVI? …Or for the ads?

Brief 1 min Read

NFL Sees a Surge in Momentum with Younger Fans

Brief 3 min Read

What does the Aaron Rodgers vaccine controversy teach brands?

NFL Favorability At 67% As Fans Back Vaccination, Digital Tickets

Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty

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Tokyo Olympics Ad Tracker: Visa

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NFL viewership may dip in 2021 as Americans avoid in-person games and crowded bars

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Tokyo Olympics Ad Tracker: Toyota

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Tokyo Olympics Ad Tracker: Etsy

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Tokyo Olympics Ad Tracker: Facebook

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Tokyo Olympics Ad Tracker: Comcast

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Tokyo Olympics Ad Tracker: Oreo

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Tokyo Olympics Ad Tracker: Peloton

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Tokyo Olympics Ad Tracker: Subway

American Public Supports Biles, Is Split On Other Olympic Issues: Data Viz

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2020 Summer Olympics: An Outlook on Viewership and Brand Value

NBA Fans Call For Logo Update With Black Player - But League Still Winning With Gen Z: New Poll

Orangetheory Backs Female Athletes After NCAA Falters and SurveyMonkey Rebrands: Trending

Poll: MLB fans on rule changes, ballpark safety and analytics' influence on the game

Exclusive: Impact of athlete vaccination

Brief 1 min Read

Brand Bowl 2021 Ad Tracker: Bud Light Seltzer

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Brand Bowl 2021 Ad Tracker: DoorDash

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Brand Bowl 2021 Ad Tracker: Cheetos

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Brand Bowl 2021 Ad Tracker: Bud Light

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Brand Bowl 2021 Ad Tracker: General Motors

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Brand Bowl 2021 Ad Tracker: Rocket Mortgage

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Brand Bowl 2021 Ad Tracker: M&M's

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Brand Bowl 2021 Ad Tracker: Hellmann's

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Brand Bowl 2021 Ad Tracker: Amazon

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Brand Bowl 2021 Ad Tracker: Doritos

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Brand Bowl 2021 Ad Tracker: Anheuser-Busch

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Brand Bowl 2021 Ad Tracker: Mountain Dew

Fans Await Herd Immunity Amid Skepticism For 2021, Survey Finds: Data Viz

Streaming Prevails For Gen Z As Boomers Sustain Linear TV Dominance: Data Viz

Michael Jordan, Lebron James top list of athletes who could compel Americans to get Covid-19 vaccine

ESPN: Three Questions with Harris Poll CEO Will Johnson on Sports Betting

Brief 4 min Read

Have Sports Viewership and Sports Betting Been Impacted by the Pandemic?

The latest data from The Harris Poll dives into sports viewership and sports betting, and whether the pandemic has had a large impact on these activities

Check the Polls: Sports Betting Could Soon Become America's Game

Majority of Americans won't be comfortable attending a sports event until COVID-19 vaccine is available

Poll: 38% Of Sports Fans Say NBA Is 'Too Political" As Reason They Are Watching Less

Opinion: COVID-19 Forcing Sports into Sacrificing Integrity of the Game

Majority of Americans are Not Ready to Go to a Sports Event, Even With Masks: Poll

Most Americans Do Not Expect Football to Happen in 2020

Brief 4 min Read

New Harris Sports/Harris Poll and Yahoo Finance Survey Finds Majority of Americans are Not Ready to Go to a Sports Event, Even with Masks

Most Americans Think Resuming Sports is an Unnecessary Risk, while Those Identifying as Fans are Eager for Games to Return, a Pair of Surveys Finds

NFL's Goodell: I "encourage" teams to sign Colin Kaepernick

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The Event Premium: What's the future of the events industry?

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When crowds are forbidden, does a virtual alternative for sports have legs?

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Every Business Is Now Like a Hospital

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Will Sports Return at All?

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