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Briefs, Case Studies, and News
Sports
Will Johnson: Should we pay to keep the White Sox local? Here's what polling data says.
Welcome to the jumbled, balkanized future of sports media
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Should teams pay for their own stadiums?
NCAA Conference Chaos Leaves Most Fans Unfazed: Sportico/Harris Poll
Why The Public Strongly Supports Paying College Athletes
Keep your finger on the pulse with the latest trends in business, culture, and more.
67% of Americans Favor Paying For College Athletes: Sportico/Harris Poll
Survey shows most people want college athletes to be paid. You hear that, NCAA?
Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience
As Popularity of Pickleball Soars, So Do Related Injuries, Poll finds
NASCAR's Chicago Street Race represents a crucial test for Cup Series
How do people really feel about NASCAR in Chicago? Chicagoans and Cook County residents are split
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Chicagoans think NASCAR street race will benefit the city
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Inaugural First Tee/Harris Poll report examines the next generation of character
Gen Z doesn't like baseball. Speeding it up may help.
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Pitch timers resonate with baseball fans ahead of 2023 MLB season
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FanDuel sees huge growth in consumers' advertising recall
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FanDuel’s brand equity takes off in states with legalized sports betting
Bears Arlington Park stadium project beginning to win over more fans?
Streamer ads performed well during the Super Bowl, research says
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How are other brand sponsors impacted by the Big Game?
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What’s the spread? – Americans’ changing attitudes towards sports betting
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Caution - 2023’s Super Bowl ads contain high alcohol content
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Please welcome the newest batch of Super Bowl advertisers
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What did viewers want to see from Super Bowl LVII ads?
About 19 million employees could miss work Monday after the Super Bowl, survey says
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
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What do we expect from Super Bowl LVII's commercials?
About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says
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Brand Bowl 2023 prepares for kickoff!
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Did the NHL secure their “linchpin” to growth?
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Prime Video x NFL Case Study
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Did the launch of LIV Golf change how fans feel about the PGA Tour?
Are you wagering on the World Cup? Sports betting is taking America by storm - and a third of young men are hooked
Letter to the Editor: Legal Sports Betting Spreads, Including on Campuses
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Sports betting is growing, though majority of Americans believe it shouldn’t be promoted
Meet the golf brands that are changing the landscape of the sport
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Will LIV Golf's Funding Affect Viewership?
Harris Poll Shows PGA Tour VS. LIV Shaping Up To Be A Generational Battle
F1, Indy, and NASCAR to Go Full-Throttle on Same Day
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Front Office Sports and The Harris Poll launch partnership for exclusive polling data
NFL Fans are Split on Tom Brady's Move to Fox Sports
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Formula 1 is Making a U.S. Push, but Are American Fans on Board?
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1 in 3 Americans more likely to watch football with analysis by Tom Brady at FOX Sports
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Will Uniform Sponsorship Deals Hit a Home Run?
Fans Divided on MLB's New Sponsored Patch Program
How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors
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AR and VR in the Metaverse
Top Rank Exec: Boxing Making Huge Comeback With Younger Audiences
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
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As Betting Expands, Sportsbook Brands Jump to Gain Users
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With the lingering threat of COVID, do Americans think Super Bowl LVI can safely proceed?
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Cryptocurrencies Enter the Super Bowl Advertising Fray
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Are Americans pumped for Super Bowl LVI? …Or for the ads?
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NFL Sees a Surge in Momentum with Younger Fans
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What does the Aaron Rodgers vaccine controversy teach brands?
NFL Favorability At 67% As Fans Back Vaccination, Digital Tickets
Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty
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Tokyo Olympics Ad Tracker: Visa
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NFL viewership may dip in 2021 as Americans avoid in-person games and crowded bars
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Tokyo Olympics Ad Tracker: Toyota
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Tokyo Olympics Ad Tracker: Etsy
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Tokyo Olympics Ad Tracker: Facebook
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Tokyo Olympics Ad Tracker: Comcast
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Tokyo Olympics Ad Tracker: Oreo
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Tokyo Olympics Ad Tracker: Peloton
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Tokyo Olympics Ad Tracker: Subway
American Public Supports Biles, Is Split On Other Olympic Issues: Data Viz
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2020 Summer Olympics: An Outlook on Viewership and Brand Value
NBA Fans Call For Logo Update With Black Player - But League Still Winning With Gen Z: New Poll
Orangetheory Backs Female Athletes After NCAA Falters and SurveyMonkey Rebrands: Trending
Poll: MLB fans on rule changes, ballpark safety and analytics' influence on the game
Exclusive: Impact of athlete vaccination
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Brand Bowl 2021 Ad Tracker: Bud Light Seltzer
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Brand Bowl 2021 Ad Tracker: DoorDash
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Brand Bowl 2021 Ad Tracker: Cheetos
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Brand Bowl 2021 Ad Tracker: Bud Light
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Brand Bowl 2021 Ad Tracker: General Motors
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Brand Bowl 2021 Ad Tracker: Rocket Mortgage
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Brand Bowl 2021 Ad Tracker: M&M's
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Brand Bowl 2021 Ad Tracker: Hellmann's
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Brand Bowl 2021 Ad Tracker: Amazon
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Brand Bowl 2021 Ad Tracker: Doritos
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Brand Bowl 2021 Ad Tracker: Anheuser-Busch
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Brand Bowl 2021 Ad Tracker: Mountain Dew
Fans Await Herd Immunity Amid Skepticism For 2021, Survey Finds: Data Viz
Streaming Prevails For Gen Z As Boomers Sustain Linear TV Dominance: Data Viz
Michael Jordan, Lebron James top list of athletes who could compel Americans to get Covid-19 vaccine
ESPN: Three Questions with Harris Poll CEO Will Johnson on Sports Betting
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Have Sports Viewership and Sports Betting Been Impacted by the Pandemic?
The latest data from The Harris Poll dives into sports viewership and sports betting, and whether the pandemic has had a large impact on these activities
Check the Polls: Sports Betting Could Soon Become America's Game
Majority of Americans won't be comfortable attending a sports event until COVID-19 vaccine is available
Poll: 38% Of Sports Fans Say NBA Is 'Too Political" As Reason They Are Watching Less
Opinion: COVID-19 Forcing Sports into Sacrificing Integrity of the Game
Majority of Americans are Not Ready to Go to a Sports Event, Even With Masks: Poll
Most Americans Do Not Expect Football to Happen in 2020
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New Harris Sports/Harris Poll and Yahoo Finance Survey Finds Majority of Americans are Not Ready to Go to a Sports Event, Even with Masks
Most Americans Think Resuming Sports is an Unnecessary Risk, while Those Identifying as Fans are Eager for Games to Return, a Pair of Surveys Finds
NFL's Goodell: I "encourage" teams to sign Colin Kaepernick
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