Front Office Sports and The Harris Poll have partnered for a series of exclusive polls focusing on consumer perceptions, behaviors, and interactions with the booming sports industry—in addition to tracking how they might evolve over time.

“Sports’ impact on business and culture is undeniable, and I’m excited for FOS to further enhance our coverage of this growing phenomenon in partnership with The Harris Poll,” said Adam White, CEO, Front Office Sports. “By tapping into the national sentiment on sports’ influence will be invaluable to our audience of modern sports consumers.”

The partnership will provide data-driven insights on consumer sentiment to complement FOS’ reporting on a range of topics such as endorsements, crypto, and the global expansion of professional sports leagues. Most recently, working with FOS’ editors, researchers at The Harris Poll surveyed a representative sample of Americans about their thoughts on Tom Brady’s commitment to join Fox Sports as a Sunday Night Football analyst after his playing career.

“Much like The Harris Poll, the sports industry has evolved over the past 60 years,” said Harris Poll CEO Will Johnson. “The way fans perceive and interact with teams, sponsors, and other players in the industry has changed, which is why we’re so excited to provide robust market research data and insights to support Front Office Sports’ original reporting on an industry valued more than $500 billion worldwide.”

With so many new ways to engage with devout and casual fans, it has never been more important to understand what motivates their interactions with teams, sponsors, and other actors within the industry. The FOS/Harris Poll partnership will deliver those insights for Front Office Sports’ readers.

“Reliance on data-driven analytics in sports has reached a fever pitch, and we want to bring that to reporting about the industry,” continued Johnson. “That’s why we look forward to partnering with Front Office Sports, which has demonstrated its commitment to incorporating insights from data in their coverage.”

About Front Office Sports

Front Office Sports is a multiplatform media brand built for the modern sports consumer. FOS reaches an influential and rapidly expanding audience of over 20M people per month across its newsletters, site, podcasts, and social channels. Front Office Sports is backed by SC.Holdings, a New York-based investment and strategic advisory firm, and Crain Communications, one of the largest privately owned business media companies with 21 leading business, trade, and consumer brands in North America, Europe, and Asia. In 2021, Front Office Sports was named one of Fast Company’s Most Innovative Companies and has had its partner work recognized as finalists for various industry awards.

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About The Harris Poll

Founded in 1963 by pollster Lou Harris, The Harris Poll is one of the world’s leading public opinion, social intelligence and strategy firms. Through continuous pulsing of society via polling, market research and daily SaaS intelligence, Harris helps clients interpret, adapt and respond to constantly changing issues and expectations in the marketplace. Widely recognized for its polls and insight on voter sentiment, The Harris Poll also leverages bespoke polls to advise Fortune 500 C-suites on how to meet the evolving needs and wants of their customers and other stakeholders.

In 2017, The Harris Poll joined the Stagwell Group to create the largest independent data-driven digital market services firm in the U.S. The Harris Poll is run by Co-CEOs Will Johnson and John Gerzema, two veteran strategists with backgrounds in analytics and brand marketing who previously held senior roles at WPP agencies BAV Consulting and Young & Rubicam.

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AJ Skiera

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