Brief • 1 min Read
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Briefs, Case Studies, and News
Automotive
Case Study • 1 min Read
Tesla Germany Case Study
Tesla's once-stellar reputation is running out of juice
U.S. EV sales fell short of predictions in 2023. Elon Musk and range anxiety could be to blame, according to a new poll
Brief • 1 min Read
Majority of Americans Find GM's Offer to UAW to be Fair
UAW reports "significant progress" in negotiations with Detroit Three
Keep your finger on the pulse with the latest trends in business, culture, and more.
Brief • 1 min Read
The UAW Strike: American Sentiment & Implications For Brand & Reputation Managers
Harris Poll: Illinois has a ways to go to reach its goal of 1 million EVs on the road
Rev Up to Meet the Demand of the EV Future
Brief • 1 min Read
2023 Harris Poll AutoTECHCAST
Urban Science Annual Index: dealer relevance declines in eyes of auto buyers
Buying A Car - 3 Reasons Automakers And Dealers Need To Rethink Their Consumer Relationships
Elon Musk's Tesla suffers huge hit in closely watched brand reputation poll
Axios Harris Poll 100: Year of the tarnished titans
Case Study • 1 min Read
Subaru Case Study
Brief • 3 min Read
Volvo looks to establish brand loyalty with Gen Z
Brief • 3 min Read
BMW closes out 2022 with high marks from consumers
Brief • 2 min Read
Hyundai soars as the top growth brand by brand equity from Q3 to Q4 2022
New poll: The era of the ICE vehicle is ending. What comes next?
The 5 technologies reshaping the next decade of mobility
Brief • 1 min Read
2022 Advanced Automotive Technologies Report
High Gas Prices Are Discouraging Americans From Buying Cars Right Now
Brief • 2 min Read
Americans Drive With Their Wallets in Mind
Axios Harris Poll 100: Automotive brands show resilience
What's fueling the growing EV interest among drivers
Brief • 2 min Read
Waze Increases Brand Equity by Delighting App Users
Brief • 3 min Read
Hyundai Captures Gen Z's Interest Through the Metaverse
Case Study • 1 min Read
Toyota Brand Tracking Case Study
Brief • 2 min Read
Gas-Powered Vehicles - A Remnant of the Past?
Brief • 1 min Read
As Americans Struggle to Secure Cars, Awareness of Cars.com Rises
Brief • 2 min Read
Despite low levels of inventory, consumer enthusiasm for Rivian soars
Brief • 3 min Read
The Road to EV: America’s Move to the Electric Vehicle Part 5
Brief • 1 min Read
Consumer interest in "Connected Cars" is rising slowly but ongoing concern over privacy and the threat of cyber-attacks hamper greater demand
In a patch of Arizona, everyone knows Waymo. But few use it.
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The Road to EV: America's Move to the Electric Vehicle Part 4
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Technological Innovation Drives Future Sales Growth
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The Road to EV: America's Move to the Electric Vehicle Part 3
Brief • 3 min Read
Recharging the Electric Vehicle Market
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The Road to EV: America's Move to the Electric Vehicle Part 2
Your Guide to Autonomous Vehicles
How VW's Polarizing 'Voltzwagen' Prank Went Over with Everday Consumers
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April Fools: Volkswagen's 'Voltswagen' Announcement Sees Mixed Results
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The Road to EV: America's Move to the Electric Vehicle
Morning Brew: Some Personal News…
Brief • 4 min Read
Autonomous Vehicles Drive Interest Among Consumers
Self-driving technology is especially popular among young adults, tech enthusiasts, and parents.
What Springsteen's DWI Arrest Means for Jeep's Marketing
Case Study • 1 min Read
COVID Prompts Vehicles To Become Extension Of Homes and Offices
Brief •
COVID Triggers More Preference For Fuel Efficient Vehicles, But What Does It Take To Prompt EV Purchase?
Brief • 1 min Read
Further with Ford Trends Report
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What's in the Cards for Online Vehicle Retailing?
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COVID-Related Features Grab Attention In Mobility
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Vehicle owners are getting "on the road again" for servicing and repairs
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Manufacturing: The Safe Reopen
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Safety Pod: Personal Vehicles The Choice For Post-Covid Movement
Brief • 1 min Read
Sani-Lux: Clean is the New Black
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Mass Transit, Shared and Individual Mobility Give Way to Personal Space
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When Will They Buy Again?
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What Will They Buy?
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Americans are putting the brakes on vehicle servicing and repair
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