In The News
The America This Week: From The Harris Poll tracker, previously referred to as The Harris Poll COVID-19 Tracker, provides the latest in public opinion polling on the economy and inflation, the workplace, culture and much more as a free service to the media, policymakers, public officials, the business community, and the American public. We seek to work at the intersection of culture and business, helping leaders, companies, and brands understand what’s happening next, right now.
Having started in March 2020, the America This Week Tracker has fielded weekly for over 260 waves polling among a nationally representative sample of U.S. adults on a range of different topics from the economy, healthcare, jobs, education, technology, and more.
Our research is both featured and collaborated on with various media outlets such as Bloomberg, Forbes, Fortune, Axios, The Guardian, and USA Today to uncover breaking news and trends.
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Harris Poll Insights
Brief • 1 min Read
The Redirection Economy
March 26, 2025
Brief • 2 min Read
Primark’s powerful campaign redefines resilience and boosts purchase consideration
Olivia Woodring • March 24, 2025
In The News
Exclusive: 20% of Americans support boycott of firms aligning themselves with Trump agenda
Lauren Aratani • The Guardian • March 22, 2025
Brief • 3 min Read
March Madness 2025: America's favorite — and least favorite — teams
Harris Poll Central Insights • March 21, 2025
Brief • 2 min Read
The Story Wave 61
March 21, 2025
Brief • 4 min Read
America This Week Wave 264
John Gerzema • March 20, 2025
In The News
20 Brands Catching Baby Boomers' Attention Right Now
Erika Wheless • Ad Age • March 17, 2025
In The News
Americans increasingly worried about tariffs
Lauren Aratani • The Guardian • March 17, 2025
Case Study • 1 min Read
British Airways Case Study
Olivia Woodring • March 17, 2025
Brief • 1 min Read
Canadian pride surges: Standing up for ourselves is what defines us
March 14, 2025
In The News
Opinion: What Chicago wants in a mayor
Will Johnson • Crain's Chicago Business • March 13, 2025
In The News
Will Johnson: Chicagoans are not as progressive as some think
Will Johnson • Chicago Tribune • March 13, 2025