Canadian pride is no longer just a feeling—it’s a national call to action

Canadians across generations are showing up for their country in new, bold ways.

National pride isn’t fading—it’s evolving. While the initial emotional spike tied to trade and tariff tensions may be settling, Canadians are taking that pride and turning it into real, visible action. The result is a more active, outspoken form of patriotism that’s shaping everything from politics to purchasing decisions.

Buy Canadian is not the only way Canadians are showing up for their country.

The latest installment of the Live by the Leaf Index shows that pride is taking form in new and more vocal ways. While older generations may show their support through spending power, younger Canadians are leading with action—from defending Canada online, to speaking up in conversations, to getting involved in politics for the first time.

Summary of findingsDATA TABLESThe Harris Poll Canada