Apparel & Fashion:

An Industry Snapshot

Download to learn more about current consumer trends in the apparel industry across virtual-try-on technology and the secondhand clothing

Download the Report

Clothing and accessories preferences vary depending on a person’s age, sex, and individual style. This month, we are taking a look at several trends in the apparel industry using data from recent Harris Poll surveys and QuestBrand data. The report is intended to give you a peek into the world of apparel and retail in February 2024.

The snapshot dives into the world of virtual-try-on technology and the secondhand clothing market. We close with our monthly over-index report. This month we list 20 retail brands that over-index with high-income women. Our goal is to provide brands with the information necessary to understand how consumers think and act.


Download the 2024 report.

Fill in this form to read the full report and better understand Americans’ attitudes and behaviors towards the apparel & fashion industry.

Revisit Our 2023 & 2022 Apparel Snapshots

Consumers’ apparel preferences change overtime. Take a look back at the state of apparel & fashion in years past. In these reports, you’ll see what US adults think about social media purchases, online shopping tools, budgeting, and much more!


Checkout the 2023 report.

We explore consumers’ purchase priorities by generation and budgeting.

Fashion snapshot cover

Revisit the 2022 report.

Learn about shopping through social media and the future of shopping.

Apparel & Fashion Insights

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