Apparel & Fashion:

An Industry Snapshot

Download to learn more about current consumer trends in the apparel & fashion industry. 

Download the Report

What factors influence consumers’ apparel purchasing behavior? This month, we are examining Americans’ shopping habits using data from recent Harris Poll surveys and QuestBrand data. The report is intended to provide a glimpse into the world of apparel and accessories shopping as of September 2024.

The snapshot explores how two factors – external validation and discounts – impact customers’ purchasing decisions. We close with our monthly over-index report – listing fashion brands that over-index with active social media users. Our goal is to provide brands with the information needed to understand their target consumer.

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Download the Fall 2024 report.

Fill in this form to read the full report and better understand Americans’ attitudes and behaviors towards the apparel & fashion industry.

Explore More Apparel Insights

Consumers’ apparel preferences change over time. Take a look back at the state of apparel & fashion in years past. In these reports, you’ll see what US adults think about social media purchases, online shopping tools, budgeting, and much more!

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Download the Spring 2024 report.

Fill in this form to read the full report and better understand Americans’ attitudes towards the secondhand apparel market and virtual-try-on technology.

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Check out the 2023 report.

We explore consumers’ purchase priorities by generation and budgeting.

Fashion snapshot cover

Revisit the 2022 report.

Learn about shopping through social media and the future of shopping.

Apparel & Fashion Insights

Brief 2 min Read

Vinted: The struggle to maintain consumer confidence

Brief 3 min Read

American Eagle's "Live Your Life" platform sparks enthusiasm among young shoppers

Brief 2 min Read

Fashion Nova: This fast fashion giant could teach a class on social media marketing

Brief 3 min Read

Converse takes off among liberal consumers after Harris becomes the Democratic nominee

In The News

Limited-Time Fall Marketing - What Consumers Expect From Brands

Brief 2 min Read

Athleta’s captivating ad campaign for the Paris Olympic Games sparks brand momentum

Brief 3 min Read

Target's widespread price reductions spark consumer interest

In The News

Back-to-School Shopping - Why Retailers Should Embrace The Secondhand Market

Brief 3 min Read

Walmart’s new private label brand has done more than spur spending among Millennials

Brief 2 min Read

Cost-conscious Gen Z shoppers look to Costco for supersized savings

Case Study 1 min Read

Levi's Case Study

Brief 2 min Read

Wayfair’s brand momentum swells with Gen Z after a brand refresh

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