We recently surveyed ~1000 vehicle owners to assess their interest in select COVID related health and wellness features. We found that while many owners feel it is up to the drivers to keep their vehicles clean using good old fashioned cleaning methods, a fair amount showed interest in features that would keep vehicle interior surfaces clean and would even be willing to switch brands in favor of vehicles sporting these features.
In terms of implications, health and wellness features speak to consumers and can differentiate a vehicle brand in a post COVID environment. Communications that focus on the holistic impact of a vehicle’s health and wellness value will be most effective in drawing buyers as we move out of the immediate crisis.
For more information on the report, please click here.