Auto: Rising Prices, Rising Expectations
Why consumers aren’t buying “it’s out of our hands” anymore.
More Articles by Greg
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The EV Credibility Problem Just Got Harder to Ignore
70% of Americans say EV reversals suggest automakers misread the market. -
Chinese Automakers: How US Drivers Really See Them
US consumers are split on Chinese cars. We unpack what drives the curiosity, what fuels the caution, and what it means for the market. -
2025 Harris Poll AutoTECHCAST
Automotive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity. Selecting and integrating the right advanced technologies—those that drive business performance, product differentiation and customer loyalty—is essential. The annual Harris Poll US AutoTECHCAST (ATC) reflects the perspectives of over 10,000 current vehicle owners and provides an in-depth assessment […] -
AutoTechCast: life after the federal EV tax credit
Our 2025 AutoTechCast reveals how the rollback of the federal EV tax credit reshapes demand, and what it means for automakers and buyers. -
2024 Harris Poll AutoTECHCAST
Automotive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity. Selecting and integrating the right advanced technologies—those that drive business performance, product differentiation and customer loyalty—is essential. The annual Harris Poll US AutoTECHCAST (ATC) reflects the perspectives of over 10,000 current vehicle owners and provides an in-depth assessment […] -
2023 Harris Poll AutoTECHCAST
Automotive manufacturers and suppliers need to innovate and differentiate to capture new business and build brand equity. Selecting and integrating the right advanced technologies—those that drive business performance, product differentiation and customer loyalty—is essential. The annual Harris Poll US AutoTECHCAST (ATC) reflects the perspectives of over 10,000 current vehicle owners and provides an in-depth assessment […]
