Briefs, Case Studies, and News


Keep your finger on the pulse with the latest trends in business, culture, and more.

COVID set students back, but there's good news on mental health as new school year starts

America is suffering a childhood character crisis

We are in a loneliness epidemic. Where you live can make a difference for your health and happiness

Brief 2 min Read

Abbott's at-home COVID test jumps in consumers' esteem

Will Johnson in Seven

Women of color are leaving the workforce and vanishing from unemployment statistics

The Good News About Vaccine Hesitancy

Zillow CEO: Traditional offices are as outdated as typewriters. Employers need to adapt.

Pelotons and pets, new homes and new jobs: We regretted a lot this year

Watch: Diving Into the Data Behind Health and Economic Inequities

Recent U.S. homebuyers are being hit with a massive wave of regret

Americans prefer to hit the road than buy a lot of stuff this holiday season

COVID-19 Is Still Upending Holiday Plans - and Inspiring Some Families to Make New Ones

Divide between Republicans and Democrats over flu shots deepens in covid's wake: Poll

Brief 1 min Read

The Harris Poll x Smile Train: What Makes Us Smile?

If You Care So Much About DEI, Why Are You Forcing Employees Back Into The Office?

Real reasons to save midtier private colleges

84% of parents learned more about their kids' education during COVID pandemic, survey says

What colleges can do right now to help alleviate the mental health crisis on campus

Despite their anger over high drug prices, Americans are giving pharma credit for helping contain Covid-19

Crisis on campus: 60% of college kids are living with mental health disorders, and schools are woefully unprepared

MM+M Podcast: 7.5.22: Pharma's reputation is setting into a 'new normal'

Latest COVID surges is upending schedules and sending parents scrambling - again

Corporate purpose is more meaningful to employees during the pandemic: Research

Health brands' reputations rise after pandemic

Americans are stepping off the 'hamster wheel' and redefining what success looks like

TSA Covid Infections Have Jumped 50% Since The Mask Mandate Was Lifted

Just weeks after returning to the office, many Apple workers are unhappy and ready to quit

Moderna Asks FDA to Authorize Covid Vaccines For Young Kids - But Most Parents Are In No Rush, Polls Suggest

How Employers Can Ease Safety Concerns for Employees' Return to the Office

Only Half of Americans Comfortable Flying Right Now, Poll Finds as CDC Weighs Extending Mask Mandate

Case Study 1 min Read

Clorox Case Study

STAT-Harris Poll: Most Americans would get a Covid-19 booster shot if recommended

6 Out Of 10 Americans Aren't Ready For The Mask Mandate For Air Travel To End

Some hesitant parents warming to COVID shots, poll finds

Chicago-area workers still facing COVID's mental health effects

Health workforce shortages begin to weigh on patient safety

Pharma's 'superhero' image fades as inflation, Ukraine drown out the industry

How to break the cycle of fear driven by COVID and war. And protect your kid's mental health.

Brief 4 min Read

How COVID-19 is Affecting Cannabis Usage

The health worker shortage is starting to get real for Americans

Women, people of color happier working from home

Brief 3 min Read

With the lingering threat of COVID, do Americans think Super Bowl LVI can safely proceed?

Pandemic Worsening Americans' Already Terrible Sleep, Poll Finds

Most Americans Think N95 and KN95 Masks Are The Most Effective - But They Aren't Wearing Them, Poll Finds

There Is No One Path Back To The Office, But There Are Some Best Practices

Consumers in 2022 are Anxious, Uncertain and Stressed Out

Poll: Americans value "health and safety" over in-person learning

STAT/Harris Poll: Vaccinated Americans far more likely to take Pfizer Covid-19 pill than unvaccinated people

Americans Turning to Trendy Diets to Shed Pandemic Pounds

Booster mandates begin

Americans Are More Worried About Omicron Variant Than Delta, Poll Finds

Brief 3 min Read

What does the Aaron Rodgers vaccine controversy teach brands?

Opinion: Will movie theaters survive? That depends on Millennials.

Brief 5 min Read

More Than Half of People Globally Fear the Worst of the Pandemic is Still Ahead and are Looking to Business to Lead, According to New Survey

Brief 3 min Read

Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads

Survey says: Workers will work longer hours for a four-day week

Everyone Feels Like They're Being Left Out Of The Global Pandemic Recovery

Brief 3 min Read

American Employees Are Open to Employer-Mandated Vaccines

For new hires, employer vaccine mandates are more likely to be seen as a perk than a penalty

Pharma saw huge reputation gains in the last year. It should make sure not to squander them, expert says

Poll: Americans conflate protection from COVID, flu shots

Here's How The CDC Says You Should Celebrate Holidays This Year

Why working parents feel 'overwhelmed'

Teen drivers giving parents cause for concern over hitting the road during COVID-19 pandemic, survey shows

Long COVID: A disabling disease

America's mismatched COVID fears

Half Of Vaccinated Americans Might Not Spend The Holidays With Unvaccinated Family And Friends, Poll Finds

Now is the time to address economic inequity

One Third of Vaccinated Americans Have Cut Ties With The Unvaccinated, Poll Finds

NFL Favorability At 67% As Fans Back Vaccination, Digital Tickets

Gen Z are the most uncomfortable returning to the office

Secret vaxxers: These Americans are getting COVID vaccinations but not telling anyone

Most Americans are comfortable returning to the office regardless of coworkers' vaccination status

Americans still eager to shop in person post-pandemic: poll

Americans are on board with coronavirus booster shots

Over half of Americans are more likely to shop at businesses with vaccine mandates: poll

How Pfizer Can Market COVID Vaccine Following FDA Approval

Consumers More Likely To Shop With Brands That Mandate Employee Vaccination: New Poll

Will Pfizer's Full FDA Approval Persuade People To Get Vaccinated? Polling Suggests It Will


How Vaccine Mandates Drive Consumer Decisions

A Majority Of Americans Want A Vaccine Mandate For Domestic Flights - But Here's Why They Won't Get It

Brief 4 min Read

Americans Concerned About Back-to-School Mental Health

Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty

Americans Are Rethinking Travel Plans To High-COVID U.S. Destinations, Per Survey

Chicago execs agree: Vaccines should be mandatory for office workers

Chicago moving in the right direction, execs say

The technology upside from the coronavirus pandemic

Vaccines are being required for travel - here's how unvaccinated people feel about that

Do I have to go back to work? Delta variant of coronavirus breeds concerns

Americans are afraid their vaccine passports could get hacked

More than 50% of people say an emergency fund is a higher financial priority post-pandemic

Marketers Spend Big On Back-To-School - Despite Looming Delta Variant

Former FDA Head Says Delta Will Infect 'Majority' Of Unvaccinated Americans - And May Be 'Most Serious Virus' In Their Lifetime

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