Briefs, Case Studies, and News


Keep your finger on the pulse with the latest trends in business, culture, and more.

Case Study 1 min Read

Clorox Case Study

STAT-Harris Poll: Most Americans would get a Covid-19 booster shot if recommended

6 Out Of 10 Americans Aren't Ready For The Mask Mandate For Air Travel To End

Some hesitant parents warming to COVID shots, poll finds

Chicago-area workers still facing COVID's mental health effects

Health workforce shortages begin to weigh on patient safety

Pharma's 'superhero' image fades as inflation, Ukraine drown out the industry

How to break the cycle of fear driven by COVID and war. And protect your kid's mental health.

Brief 4 min Read

How COVID-19 is Affecting Cannabis Usage

The health worker shortage is starting to get real for Americans

Women, people of color happier working from home

Brief 3 min Read

With the lingering threat of COVID, do Americans think Super Bowl LVI can safely proceed?

Most Americans Think N95 and KN95 Masks Are The Most Effective - But They Aren't Wearing Them, Poll Finds

There Is No One Path Back To The Office, But There Are Some Best Practices

Consumers in 2022 are Anxious, Uncertain and Stressed Out

Poll: Americans value "health and safety" over in-person learning

STAT/Harris Poll: Vaccinated Americans far more likely to take Pfizer Covid-19 pill than unvaccinated people

Booster mandates begin

Americans Are More Worried About Omicron Variant Than Delta, Poll Finds

Brief 3 min Read

What does the Aaron Rodgers vaccine controversy teach brands?

Opinion: Will movie theaters survive? That depends on Millennials.

Brief 5 min Read

More Than Half of People Globally Fear the Worst of the Pandemic is Still Ahead and are Looking to Business to Lead, According to New Survey

Brief 3 min Read

Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads

Survey says: Workers will work longer hours for a four-day week

Everyone Feels Like They're Being Left Out Of The Global Pandemic Recovery

Brief 3 min Read

American Employees Are Open to Employer-Mandated Vaccines

For new hires, employer vaccine mandates are more likely to be seen as a perk than a penalty

Pharma saw huge reputation gains in the last year. It should make sure not to squander them, expert says

Poll: Americans conflate protection from COVID, flu shots

Here's How The CDC Says You Should Celebrate Holidays This Year

Why working parents feel 'overwhelmed'

Teen drivers giving parents cause for concern over hitting the road during COVID-19 pandemic, survey shows

Long COVID: A disabling disease

America's mismatched COVID fears

Half Of Vaccinated Americans Might Not Spend The Holidays With Unvaccinated Family And Friends, Poll Finds

Now is the time to address economic inequity

One Third of Vaccinated Americans Have Cut Ties With The Unvaccinated, Poll Finds

NFL Favorability At 67% As Fans Back Vaccination, Digital Tickets

Gen Z are the most uncomfortable returning to the office

Secret vaxxers: These Americans are getting COVID vaccinations but not telling anyone

Most Americans are comfortable returning to the office regardless of coworkers' vaccination status

Americans still eager to shop in person post-pandemic: poll

Americans are on board with coronavirus booster shots

Over half of Americans are more likely to shop at businesses with vaccine mandates: poll

How Pfizer Can Market COVID Vaccine Following FDA Approval

Consumers More Likely To Shop With Brands That Mandate Employee Vaccination: New Poll

Will Pfizer's Full FDA Approval Persuade People To Get Vaccinated? Polling Suggests It Will


How Vaccine Mandates Drive Consumer Decisions

A Majority Of Americans Want A Vaccine Mandate For Domestic Flights - But Here's Why They Won't Get It

Brief 4 min Read

Americans Concerned About Back-to-School Mental Health

Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty

Americans Are Rethinking Travel Plans To High-COVID U.S. Destinations, Per Survey

Chicago execs agree: Vaccines should be mandatory for office workers

Chicago moving in the right direction, execs say

The technology upside from the coronavirus pandemic

Vaccines are being required for travel - here's how unvaccinated people feel about that

Do I have to go back to work? Delta variant of coronavirus breeds concerns

Americans are afraid their vaccine passports could get hacked

More than 50% of people say an emergency fund is a higher financial priority post-pandemic

Marketers Spend Big On Back-To-School - Despite Looming Delta Variant

Former FDA Head Says Delta Will Infect 'Majority' Of Unvaccinated Americans - And May Be 'Most Serious Virus' In Their Lifetime

Delta Variant Surge May Make Unvaccinated Americans Less Likely To Get The Shot, Poll Finds

'Pandemic Of The Unvaccinated': CDC Says Delta Variant May Warrant Local Mask Mandates

Is pharma's halo slipping? Industry image continues to slide in latest Harris Poll

50 Stats About Post-Covid Consumers

Violence, Drugs And Fast Food: How Americans' Risky Behavior Surged While Under A Covid Lockdown

Covid-19 Cruise Concerns Continue: Royal Caribbean Makes Unvaccinated Passengers Buy Travel Insurance

The race for post-pandemic retail space heats up

Brief 2 min Read

Pent-Up Demand

Businesses tell their workforce to return to offices by Labor Day - or even sooner

Majority of Americans Believe Employees Should Be Required To Wear Masks At Work, Even After Being Vaccinated, Survey Finds

After Weeks of Declining Vaccination Rates in the U.S., They Went Back Up in June. Will the Momentum Last?

Case Study 2 min Read

After Record U.S. Lottery Revenues in 2019, What’s Next?

Teletherapy Aimed to Make Mental Health Care More Inclusive. The Data Show a Different Story


The Harris Poll Releases List of 100 Essential Companies Tied to Corporate Response to COVID-19 Pandemic

Your Pandemic Habits May Fade Away - But the Strength and Wisdom You Gained Won't

Passengers Testing Positive, Vaccine Passport Showdown: Here Are The Challenges Cruises Are Facing As They Set Sail Again

Give us the old normal

Levi's CEO says our lockdown weight fluctuations are driving sales for the brand

Working from home is no longer fun - it's time to go back to the office

'It knocked me down': Dry cleaners face devastation after COVID-19 stalled demand for work and formal attire

Most Americans Would Specifically Look For A Cruise Line With a Vaccination Mandate, Per Survey

The Great Unmasking

The CDC's New Mask Guidance May Be Motivating People to Get Vaccinated - But Not for the Reason You Might Think

The Coronavirus Brief Newsletter

Brief 3 min Read

The CDC’s new COVID-19 safety guidelines are making headlines, but are they making headway against stagnating vaccination rates?

'The DNA of work has changed': Many Americans want to keep working from home after the COVID-19 crisis passes

Vaccine-hesitant Americans cite inaccurate side effects

Remote work made digital nomads possible. The pandemic made them essential

Brief 4 min Read

Digital Nomads Reveal a New Type of Remote Worker

Forget working from home. Now, it's all about working far from home.

Travel Interest Surging As States Reopen - But Unvaccinated Americans Are More Likely To Be Getting Out, Poll Finds

Why New York City's Plan To Vaccinate Tourists Is A Smart Blueprint For The U.S. Travel Industry

Phrama industry's reputation hits plateau amid spike in vaccine hesitancy

Brief 3 min Read

Americans Support Branded COVID-19 Vaccine PSAs

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