Briefs, Case Studies, and News

Consumer Spending

Keep your finger on the pulse with the latest trends in business, culture, and more.

Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility

67% of Americans Favor Paying For College Athletes: Sportico/Harris Poll

Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience

20 Brands Catching Gen Z's Attention Right Now

Rev Up to Meet the Demand of the EV Future

Brief 1 min Read

2023 Harris Poll AutoTECHCAST

Gen Z Loves Powers Converse Sales Gains

Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans

Exclusive: 64% of Americans would welcome a recession if it meant lower mortgage rates

Buying A Car - 3 Reasons Automakers And Dealers Need To Rethink Their Consumer Relationships

People are "cash-stuffing" to manage their spending as the cost-of-living crisis bites

Americans are choosing lottery tickets and maybe eve fortune tellers over financial planners

Millennial homeowners finally outnumber renters. But they still aren't catching up to baby boomers

How do Americans define wealth? The answer may surprise you

Psychedelics Meet Up With Virtual Reality at South by Southwest

Women aren't investing at the same rate as men. Here's why it matters - and how the gap can be closed

37% of American Women Consume Cannabis, But Most Keep It A Secret From Parents, Children, Coworkers, Study Says

20 Brands That Are Gaining Popularity With Gen Z

What We Want Now In Our Kitchens: The News From The Bertazzoni Trend

Pelotons and pets, new homes and new jobs: We regretted a lot this year

Survey Said: Ten Polls That Generated The Most Interest In 2022

Digital or mail? Here's how Americans prefer to send their holiday and Christmas cards

How much are you willing to spend on the creators you love?

Are you wagering on the World Cup? Sports betting is taking America by storm - and a third of young men are hooked

Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going

Americans Cut Back on Spending With Inflation Hitting Holidays

Is this the future of Christmas trees?

The American Dream of homeownership is hanging on by a thread, and there are hardly any solutions in sight

The Home Improvement Projects Spring Sellers Should Tackle Now (And What To Skip)

Recent U.S. homebuyers are being hit with a massive wave of regret

The Power Of Three: Why Advertisers, Publishers And Audiences Need To Connect

Letter to the Editor: Legal Sports Betting Spreads, Including on Campuses

Poll: Most Cook County residents think downtown Chicago is more dangerous than a year ago

Americans prefer to hit the road than buy a lot of stuff this holiday season

What If Buying Used Clothes Was as Easy as Buying New?

Most Consumers Want To See Festive, Not Deal-Driven, Holiday Ads

How Netflix and Disney+ Can Fix Ad-Supported Streaming

Half of Twitter users wouldn't pay to use the site, survey shows

Streaming Viewers Are Unsatisfied With Ads - But Don't Want To Pay More

Inside Influencer Storefronts And How They're Driving Sales For Brands

Brief 3 min Read

How much sway does influencer marketing have on purchase decisions?

How Marketers Can Win This Holiday Season

Corporate gifting is the perfect way to show value and gratitude. Here are some tips to make it more meaningful.

Despite Steady Consumer Spending, Inflation Will Change Media Landscape

Limited-Time Offer Marketing - What Brands Need To Do This Fall

Retailers embrace "inclusive sizing"

Labor Day Sales - How Brands Can Cash In On The Shopping Spree

Brief 3 min Read

Where is the Secondhand Clothing Market Headed?

Dietary Supplements: Are You Throwing Money Away?

Consumers will pay more for American-made products, but inflation takes a toll: poll

Millennials are the reason you're paying sky-high prices for everything these days, investment strategist says

Amazon Prime Day 2022 - 3 Ways Brands Can Benefit

High Gas Prices Are Discouraging Americans From Buying Cars Right Now

Brief 2 min Read

Americans Drive With Their Wallets in Mind

Consumers changing eating, shopping habits as inflation pushes up prices

Cannabis Tourism Is Now A $17 Billion Industry - And It's Just Taking Off

Young Consumers Poised to Make Their Memorial Day Spending Mark

What's fueling the growing EV interest among drivers

20 Brands Gaining Gen Z Love Early in 2022

Majority of shoppers want brand values to align with their own: survey

Gas prices, inflation, make some want to work from home even as offices call workers back

Inflation Is Recasting Americans' Relationship With Money - and Each Other

Brief 1 min Read

The NFT Consumer

20 Brands Getting Gen Z's Attention (And Dollars)

A new poll shows more consumers are thinking about trading crypto

Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality

Brief 5 min Read

"The Future Majority" and How it will Reshape Brand Loyalty

Anti-union stances can affect brand sentiment, study shows

Brief 4 min Read

With COVID in decline, in-store shopping is on the rise

With the light at the end of the tunnel shining a little brighter, American consumers intend to return back to many of their pre-pandemic shopping habits -- including shopping in stores.

Brief 1 min Read

The Harris Poll: The Great Awakening: Twelve Trends in Twelve Months for Marketers

Marijuana Is Replacing Alcohol For Nearly Half Of Cannabis Consumers During The Pandemic

The State of Data, December 2020

Parents Feeling Guilty About Covid Ignites Boom In Toy Sales

Hotel Bookings Spike on Positive Vaccine News

COVID-19 is not the only thing keeping Americans out of movie theaters

Americans will turn to booze, junk food to cope with election stress: poll

Black-Owned Businesses Hope The Summer Boom Doesn't Fade

The ugly truth about tipping waitstaff during Covid-19

Case Study 2 min Read

2020 Holiday Shopping Report

Americans Are Noticing More Out-Of-Home Ads Since The Lockdowns, Study Finds

More than half of US consumers expect to spend as much as or more than they did in the past holiday seasons

How the Boost in Home Improvement Might Benefit the Packaged-Food Industry

Study Shows Americans Still Love Their Big-Name CPG Brands

Consumers to Brands Supporting Black Lives Matter: Contributions Speak Louder than Words

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