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Briefs, Case Studies, and News
Consumer Spending
The American Dream failed millennials and Gen Zers - even DINKS earning over $100,000 say they can't afford kids
America's new 1%: Gen Z and Millennial DINKS spending big on vacations and takeout, survey finds
More than 3 in 5 Americans won't tip if they order standing up
Brief • 1 min Read
2024 Harris Poll AutoTECHCAST
Fast Food Marketing - 3 Ways To Win Back Price-Sensitive Diners
Keep your finger on the pulse with the latest trends in business, culture, and more.
Inside the Harris Poll's Inaugural Canadian Survey
Advertisers Losing Consumers To Ad Fatigue
How debt influences Gen Z and millennial career choices
Limited-Time Fall Marketing - What Consumers Expect From Brands
Will Johnson: Why grocery shopping is such a joy-suck
Brief • 2 min Read
The median consumer wants to pay $1 for a chocolate bar, $2 for a bag of chips, and $3 for a gallon of gas
Many studies examine what prices are being paid for select baskets of goods at any given time, but we wanted to learn what consumers think prices should be for select items, so we asked them.
Back-to-School Shopping - Why Retailers Should Embrace The Secondhand Market
Axios Vibes: Gen Z, millennials' spending habits fuel dependence on 'Bank of Mom and Dad'
Bank of Mom & Dad
Romantic idealism clashes with financial burdens and unrealistic expectations as wedding season kicks into gear
Americans Are Racking Up 'Phantom Debt' That Wall Street Can't Track
Home Appliance Marketing Strategies - Consumers Value Performance Over Premium
Klarna commits to greater transparency around buy now, pay later
Gen Z and millennials say streaming costs them too much
Americans are spending more on streaming each month than they are on gas
How Boeing's safety problems are impacting our flying habits
Why Non-Alcoholic Beverages Can Be A Growth Category For Brands
Election-year messaging to drive consumer shifts
A $126 grocery tab that explains the vibes paradox
Why renters are feeling worse about their finances than homeowners
Axios Vibes: America's unhappiest people
Peacock Special: Poll Says NFL Streaming Playoffs Not That Bad
U.S. EV sales fell short of predictions in 2023. Elon Musk and range anxiety could be to blame, according to a new poll
Exclusive data: Holiday shoppers are looking for a bigger variety of gifts for more people in more places
Americans say they'll tip generously this holiday season
The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams
Brief • 3 min Read
Fuel for on the go: Nature Valley gains momentum with young consumers
Harris Poll: Gen Z and millennials are ready to splurge this holiday season
Target and Walmart have it wrong. Locking up essential products is alienating in-store shoppers
Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line
Delta Air Lines scores high with American travelers, but each generation has a different favorite
The worst part about air travel? You
Will Johnson: How Cook County residents feel about the Magnificent Mile
US wage growth is finally outpacing inflation. Many Americans aren't feeling it.
How Gen Z Envisions AI Improving E-Commerce
Save, splurge, (don't) stress: How Gen Z is putting their spin on personal finances
Brief • 2 min Read
Barbie makes a splash with consumers this summer
Most Americans worry that Social Security will be drained in their lifetime. And Gen Z thinks they'll never see their investment
Welcome to the jumbled, balkanized future of sports media
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
67% of Americans Favor Paying For College Athletes: Sportico/Harris Poll
Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience
20 Brands Catching Gen Z's Attention Right Now
Rev Up to Meet the Demand of the EV Future
Brief • 1 min Read
2023 Harris Poll AutoTECHCAST
Gen Z Loves Powers Converse Sales Gains
Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans
Exclusive: 64% of Americans would welcome a recession if it meant lower mortgage rates
Buying A Car - 3 Reasons Automakers And Dealers Need To Rethink Their Consumer Relationships
People are "cash-stuffing" to manage their spending as the cost-of-living crisis bites
Americans are choosing lottery tickets and maybe eve fortune tellers over financial planners
Millennial homeowners finally outnumber renters. But they still aren't catching up to baby boomers
How do Americans define wealth? The answer may surprise you
Psychedelics Meet Up With Virtual Reality at South by Southwest
Women aren't investing at the same rate as men. Here's why it matters - and how the gap can be closed
37% of American Women Consume Cannabis, But Most Keep It A Secret From Parents, Children, Coworkers, Study Says
20 Brands That Are Gaining Popularity With Gen Z
What We Want Now In Our Kitchens: The News From The Bertazzoni Trend
Pelotons and pets, new homes and new jobs: We regretted a lot this year
Survey Said: Ten Polls That Generated The Most Interest In 2022
Digital or mail? Here's how Americans prefer to send their holiday and Christmas cards
How much are you willing to spend on the creators you love?
Are you wagering on the World Cup? Sports betting is taking America by storm - and a third of young men are hooked
Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going
Americans Cut Back on Spending With Inflation Hitting Holidays
Is this the future of Christmas trees?
The American Dream of homeownership is hanging on by a thread, and there are hardly any solutions in sight
The Home Improvement Projects Spring Sellers Should Tackle Now (And What To Skip)
Recent U.S. homebuyers are being hit with a massive wave of regret
The Power Of Three: Why Advertisers, Publishers And Audiences Need To Connect
Letter to the Editor: Legal Sports Betting Spreads, Including on Campuses
Poll: Most Cook County residents think downtown Chicago is more dangerous than a year ago
Americans prefer to hit the road than buy a lot of stuff this holiday season
What If Buying Used Clothes Was as Easy as Buying New?
Most Consumers Want To See Festive, Not Deal-Driven, Holiday Ads
How Netflix and Disney+ Can Fix Ad-Supported Streaming
Half of Twitter users wouldn't pay to use the site, survey shows
Streaming Viewers Are Unsatisfied With Ads - But Don't Want To Pay More
Inside Influencer Storefronts And How They're Driving Sales For Brands
Brief • 3 min Read
How much sway does influencer marketing have on purchase decisions?
How Marketers Can Win This Holiday Season
Corporate gifting is the perfect way to show value and gratitude. Here are some tips to make it more meaningful.
Despite Steady Consumer Spending, Inflation Will Change Media Landscape
Limited-Time Offer Marketing - What Brands Need To Do This Fall
Retailers embrace "inclusive sizing"
Labor Day Sales - How Brands Can Cash In On The Shopping Spree
Brief • 3 min Read
Where is the Secondhand Clothing Market Headed?
Dietary Supplements: Are You Throwing Money Away?
Consumers will pay more for American-made products, but inflation takes a toll: poll
Millennials are the reason you're paying sky-high prices for everything these days, investment strategist says
Amazon Prime Day 2022 - 3 Ways Brands Can Benefit
High Gas Prices Are Discouraging Americans From Buying Cars Right Now
Brief • 2 min Read
Americans Drive With Their Wallets in Mind