Briefs, Case Studies, and News

Consumer Spending

Keep your finger on the pulse with the latest trends in business, culture, and more.

Gen Z and millennials say streaming costs them too much

Americans are spending more on streaming each month than they are on gas

How Boeing's safety problems are impacting our flying habits

Why Non-Alcoholic Beverages Can Be A Growth Category For Brands

Election-year messaging to drive consumer shifts

A $126 grocery tab that explains the vibes paradox

Why renters are feeling worse about their finances than homeowners

Axios Vibes: America's unhappiest people

Peacock Special: Poll Says NFL Streaming Playoffs Not That Bad

U.S. EV sales fell short of predictions in 2023. Elon Musk and range anxiety could be to blame, according to a new poll

Exclusive data: Holiday shoppers are looking for a bigger variety of gifts for more people in more places

Americans say they'll tip generously this holiday season

The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams

Brief 3 min Read

Fuel for on the go: Nature Valley gains momentum with young consumers

Harris Poll: Gen Z and millennials are ready to splurge this holiday season

Target and Walmart have it wrong. Locking up essential products is alienating in-store shoppers

Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line

Delta Air Lines scores high with American travelers, but each generation has a different favorite

The worst part about air travel? You

Will Johnson: How Cook County residents feel about the Magnificent Mile

US wage growth is finally outpacing inflation. Many Americans aren't feeling it.

How Gen Z Envisions AI Improving E-Commerce

Save, splurge, (don't) stress: How Gen Z is putting their spin on personal finances

Brief 2 min Read

Barbie makes a splash with consumers this summer

Most Americans worry that Social Security will be drained in their lifetime. And Gen Z thinks they'll never see their investment

Welcome to the jumbled, balkanized future of sports media

Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility

67% of Americans Favor Paying For College Athletes: Sportico/Harris Poll

Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience

20 Brands Catching Gen Z's Attention Right Now

Rev Up to Meet the Demand of the EV Future

Brief 1 min Read

2023 Harris Poll AutoTECHCAST

Gen Z Loves Powers Converse Sales Gains

Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans

Exclusive: 64% of Americans would welcome a recession if it meant lower mortgage rates

Buying A Car - 3 Reasons Automakers And Dealers Need To Rethink Their Consumer Relationships

People are "cash-stuffing" to manage their spending as the cost-of-living crisis bites

Americans are choosing lottery tickets and maybe eve fortune tellers over financial planners

Millennial homeowners finally outnumber renters. But they still aren't catching up to baby boomers

How do Americans define wealth? The answer may surprise you

Psychedelics Meet Up With Virtual Reality at South by Southwest

Women aren't investing at the same rate as men. Here's why it matters - and how the gap can be closed

37% of American Women Consume Cannabis, But Most Keep It A Secret From Parents, Children, Coworkers, Study Says

20 Brands That Are Gaining Popularity With Gen Z

What We Want Now In Our Kitchens: The News From The Bertazzoni Trend

Pelotons and pets, new homes and new jobs: We regretted a lot this year

Survey Said: Ten Polls That Generated The Most Interest In 2022

Digital or mail? Here's how Americans prefer to send their holiday and Christmas cards

How much are you willing to spend on the creators you love?

Are you wagering on the World Cup? Sports betting is taking America by storm - and a third of young men are hooked

Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going

Americans Cut Back on Spending With Inflation Hitting Holidays

Is this the future of Christmas trees?

The American Dream of homeownership is hanging on by a thread, and there are hardly any solutions in sight

The Home Improvement Projects Spring Sellers Should Tackle Now (And What To Skip)

Recent U.S. homebuyers are being hit with a massive wave of regret

The Power Of Three: Why Advertisers, Publishers And Audiences Need To Connect

Letter to the Editor: Legal Sports Betting Spreads, Including on Campuses

Poll: Most Cook County residents think downtown Chicago is more dangerous than a year ago

Americans prefer to hit the road than buy a lot of stuff this holiday season

What If Buying Used Clothes Was as Easy as Buying New?

Most Consumers Want To See Festive, Not Deal-Driven, Holiday Ads

How Netflix and Disney+ Can Fix Ad-Supported Streaming

Half of Twitter users wouldn't pay to use the site, survey shows

Streaming Viewers Are Unsatisfied With Ads - But Don't Want To Pay More

Inside Influencer Storefronts And How They're Driving Sales For Brands

Brief 3 min Read

How much sway does influencer marketing have on purchase decisions?

How Marketers Can Win This Holiday Season

Corporate gifting is the perfect way to show value and gratitude. Here are some tips to make it more meaningful.

Despite Steady Consumer Spending, Inflation Will Change Media Landscape

Limited-Time Offer Marketing - What Brands Need To Do This Fall

Retailers embrace "inclusive sizing"

Labor Day Sales - How Brands Can Cash In On The Shopping Spree

Brief 3 min Read

Where is the Secondhand Clothing Market Headed?

Dietary Supplements: Are You Throwing Money Away?

Consumers will pay more for American-made products, but inflation takes a toll: poll

Millennials are the reason you're paying sky-high prices for everything these days, investment strategist says

Amazon Prime Day 2022 - 3 Ways Brands Can Benefit

High Gas Prices Are Discouraging Americans From Buying Cars Right Now

Brief 2 min Read

Americans Drive With Their Wallets in Mind

Consumers changing eating, shopping habits as inflation pushes up prices

Cannabis Tourism Is Now A $17 Billion Industry - And It's Just Taking Off

Young Consumers Poised to Make Their Memorial Day Spending Mark

What's fueling the growing EV interest among drivers

20 Brands Gaining Gen Z Love Early in 2022

Majority of shoppers want brand values to align with their own: survey

Gas prices, inflation, make some want to work from home even as offices call workers back

Inflation Is Recasting Americans' Relationship With Money - and Each Other

Brief 1 min Read

The NFT Consumer

20 Brands Getting Gen Z's Attention (And Dollars)

A new poll shows more consumers are thinking about trading crypto

Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality

Brief 5 min Read

"The Future Majority" and How it will Reshape Brand Loyalty

Anti-union stances can affect brand sentiment, study shows

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