Briefs, Case Studies, and News


Keep your finger on the pulse with the latest trends in business, culture, and more.

Now The Robots Are Coming for Your Opinions

Return-to-Work Policies Devolve Into a Toxic Cultural Flashpoint

Brief 3 min Read

Could AI be the Future of Tax Filing?

Brief 3 min Read

NFL Digital Broadcast Rights Likely to Create Winners and Losers

U.S. EV sales fell short of predictions in 2023. Elon Musk and range anxiety could be to blame, according to a new poll

Get ready to hear more about "pre-internet" times

AI and more drive soaring US technophobia - Congress, corporations must act

How JFK's Pollster Turned Into An Advisor To Top CEOs

Hiring managers could be alienating older job applicants with automated HR tools

Brief 5 min Read

Is Music Starting to Sound The Same?

Harris Poll: Illinois has a ways to go to reach its goal of 1 million EVs on the road

Most U.S. adults don't believe benefits of AI outweigh the risks, new survey finds

How Gen Z Envisions AI Improving E-Commerce

America's generational divide doesn't apply to technology. Gen Zers and boomers share the same techno-optimism-and nostalgia

Almost Half of Americans See Automation Replacing Their Jobs

Harris Poll: Remote work continues to threaten the downtown economy, but could spur growth in Chicago's suburbs

Brief 1 min Read

AI Nation: Exploring Comfort With AI Applications

Brief 2 min Read

Travel brands spark enthusiasm with technology

What Airbnb learned after a year of letting employees work from anywhere

Rev Up to Meet the Demand of the EV Future

81% of Americans unaware digital health apps can sell personal data

Brief 1 min Read

2023 Harris Poll AutoTECHCAST

The pros and cons of taking a 'workcation'

Brief 3 min Read

Millennials lead American optimism for the future

Google's CSO Kate Brandt on How AI Can Accelerate Climate Action

Applying for jobs and not hearing back? Indeed wants to boost your search, Netflix-style

Gen Xers and older millennials really just want to go back in time to before the internet existed

Case Study 1 min Read

Bose Case Study

Brief 3 min Read

LGBTQ community finds connection through online dating apps

Brief 3 min Read

How does your generation view social media platforms?

I used ChatGPT to write a cover letter and pretty much fooled 3 experts - and an A.I. content detector

AI Is the Nuclear Bomb of the 21st Century | Opinion

No matter how much we hate it, email refuses to die. A.I. might resuscitate the 50-year-old technology and make it smarter

R.I.P., W.F.H.? Not So Fast

How Adobe plans to help you spot a deepfake

Some workers are worried that ChatGPT will replace their jobs. They might be right

Psychedelics Meet Up With Virtual Reality at South by Southwest

POV: Improving workplace diversity with AI is a tough balancing act

Don't Let Remote Work Derail Your Career: 3 Ways To Enhance Visibility

Brief 3 min Read

What's Missing in the Conversation About Generative AI and Jobs

Generative AI - How Marketers Should Navigate Consumer Distrust

AI Tools Raise Safety Concerns For Most Consumers

The Importance Of Brand Management In The World Of E-Commerce

Zillow CEO: Traditional offices are as outdated as typewriters. Employers need to adapt.

Survey Said: Ten Polls That Generated The Most Interest In 2022

Twitter and TikTok get all the attention. Polling shows few US adults use them.

How can Big Tech help us? Start by providing better customer service

New poll: The era of the ICE vehicle is ending. What comes next?

The 5 technologies reshaping the next decade of mobility

Brief 3 min Read

Gen Z embraces Lenovo's innovation and sustainability

Half of Twitter users wouldn't pay to use the site, survey shows

These 5 charts show what US city residents think about smart city tech

Having too many HR platforms can create confusion, survey says

Four Under-The-Radar Ways To Elevate CX Using Digitalization

Operator please: Customers still prefer talking to people over automated customer experience tech

Why Artificial Intelligence Isn't Further Along

Factors Tech Firms Must Consider To Enhance Payment Options

84% of parents learned more about their kids' education during COVID pandemic, survey says

Brief 1 min Read

2022 Advanced Automotive Technologies Report

How The Find My App Became an Accidental Friendship Fixture

Twitter Users Support The Platform And Ads Amid Elon Musk Battle

Brief 2 min Read

Are Location Sharing Features More Than a Convenient Tool?

Why business communications in 2022 don't have to be problematic

You're probably spending too much time 'Slack-splaining'

Brief 1 min Read

Evaluating Sample Suppliers in the Digital Age

Brief 4 min Read

Fitbit’s product developments spark consumer enthusiasm for the brand

Brief 3 min Read

During uncertainty, home security systems gain steam

Brief 2 min Read

Electronic Arts Grows in Gen Z’s Estimation

Case Study 1 min Read

Nintendo Case Study

Brief 3 min Read

The Future of Marketing With NFTs

How Businesses Can Use Data To Identify Supply Chain Disruptions

Tech firms' big trust gap

Brief 3 min Read

Spotify’s push for personalization delights users

What's fueling the growing EV interest among drivers

Case Study 1 min Read

Instagram Case Study

Brief 2 min Read

Waze Increases Brand Equity by Delighting App Users

Brief 3 min Read

TikTok: A giant among the social media giants

TikTok and Meta vie for user engagement and brand growth.

Brief 3 min Read

Hyundai Captures Gen Z's Interest Through the Metaverse

Brief 2 min Read

Painful Pandemic: Medtronic Harris Poll Pain Study

Brief 1 min Read

The NFT Consumer

Brief 1 min Read

Social Listening in the Metaverse

Brief 1 min Read

Diversity and Inclusion in the Metaverse

Brief 1 min Read

AR and VR in the Metaverse

Brief 4 min Read

Tech Industry and Climate Change Link Concerns Americans

How To Help Employees Feel Comfortable In A Hybrid Environment

Brief 6 min Read

A Growing Number of U.S. Adults Invest in Cryptocurrency Despite Risks

A new poll shows more consumers are thinking about trading crypto

Apps: They Help Manage Health Conditions, But Few Use Them, Poll Finds

Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality

Women, people of color happier working from home

Tech Talk with The Harris Poll CEO Will Johnson

How Small and Medium-Sized Businesses Can Build Lasting Relationships In The Last Mile

Brief 4 min Read

Americans Are Interested in AR, VR, and the Metaverse

Brands Are Overconfident With Their Privacy Approach

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