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Peloton | What Moves Usain Bolt

Peloton was another Olympics interloper whose ads paid off. LIke Etsy, it made headway with Olympics fans, scoring an average 7.47 rating compared to 4.10 for all U.S. consumers — and made an impressive splash amon Gen Zers, who rates its ad an average of 19.93.

Matthew Feider

Author Matthew Feider

Matthew is the Chief of Staff of The Harris Poll. In addition to supporting the CEO Will Johnson, he leads the internal marketing team, investor relations, and executive communications. As the leader of the marketing department, Matthew has developed exclusive polling partnerships with Ad Age, AdWeek, Morning Brew, Fast Company, TIME, and Yahoo Finance. Prior to joining Harris last year, Matthew helped build the venture valuation business unit at Carta. He is currently an MBA candidate at The University of Chicago, Booth School of Business.

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