Briefs, Case Studies, and News

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How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors

20 Brands Getting Gen Z's Attention (And Dollars)

Brief 5 min Read

"The Future Majority" and How it will Reshape Brand Loyalty

Why Some Super Bowl LVI Commercials Created The Most Brand Equity

Brief 1 min Read

Super Bowl 2022 Ads Bring the Laughter

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Amazon Alexa

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Avocados From Mexico

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Brand Bowl 2022 Ad Tracker: Cheetos & Doritos

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Brand Bowl 2022 Ad Tracker: Kia

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Lay's

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Crypto.com

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: T-Mobile

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: BMW

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Bud Light Hard

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Sam's Club

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Amazon Prime Video

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Brand Bowl 2022 Ad Tracker: Rocket Mortgage

Brief 2 min Read

Cryptocurrencies Enter the Super Bowl Advertising Fray

Brands Are Overconfident With Their Privacy Approach

Consumers in 2022 are Anxious, Uncertain and Stressed Out

The 9 Most Popular Insurance Ad Characters, Ranked

Brand trust in Facebook actually fell after it changed its name to Meta

3 Ways To Reach The Next Generation Of Consumers Through Music

Brief 3 min Read

Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads

Consumers May Already Be Tired of Holiday Marketing, Poll Shows

Brief 2 min Read

Viewers Pay Up For An Ad-Free Streaming Experience

What Viewers Dislike About Streaming TV Ads

Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds

Roku's Biggest-Ever Campaign Takes Viewers On A Trip Through History

Roku survey says streaming ads will play a big role in holiday shopping

3 Ways NFTs Can Create Consumer Value

How Pfizer Can Market COVID Vaccine Following FDA Approval

Consumers More Likely To Shop With Brands That Mandate Employee Vaccination: New Poll

Interest in designer collabs grows as Gen Zers view luxury goods as assets

Case Study 1 min Read

PrettyLittleThing Case Study: Influencer Campaigns

Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty

What Tokyo Olympics Can Teach Advertisers About Beijing Games

Brief 1 min Read

Tokyo Olympics Ad Tracker: Visa

Brief 1 min Read

Tokyo Olympics Ad Tracker: Toyota

Brief 1 min Read

Tokyo Olympics Ad Tracker: Etsy

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Tokyo Olympics Ad Tracker: Facebook

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Tokyo Olympics Ad Tracker: Comcast

Brief 1 min Read

Tokyo Olympics Ad Tracker: Oreo

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Tokyo Olympics Ad Tracker: Peloton

Brief 1 min Read

Tokyo Olympics Ad Tracker: Subway

This Week's Marketing Winners and Losers

Everything You Need To Know About TikTok Advertising

This Week's Marketing Winners and Losers

Marketers Spend Big On Back-To-School - Despite Looming Delta Variant

Patriotic Marketing Won't Win Over Gen Z: New Poll

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Victoria Secret's Rebrand Moves the Needle With Millennial Shoppers

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Upfronts 2021: Ad-Heavy Streaming Experiences Make Viewers Tune Out for Good

Viewers are Underwhelmed by Shoppable Ads, Even as Networks Tout Them According to New Poll

Brief 1 min Read

Ocean Spray TikTok Spotlight

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Chipotle TikTok Spotlight

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McDonald's TikTok Spotlight

Brief 3 min Read

Americans Support Branded COVID-19 Vaccine PSAs

Brief 3 min Read

Mother's Day Campaigns Must Adapt to a Post-Pandemic World

How Brands Can Drive Social Awareness With Out-Of-Home Advertising

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The Return of the Noid: Domino's Brings Back '80s-Era Mascot

Younger Consumers Are Paying Attention to Earth Day Campaigns - but Don't Want to Be Shamed

Get a Jab, Get a Bud; Connected TV Soars: Friday's First Things First

How VW's Polarizing 'Voltzwagen' Prank Went Over with Everday Consumers

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April Fools: Volkswagen's 'Voltswagen' Announcement Sees Mixed Results

Brief 2 min Read

Staying Power: An Endorsement By Meghan Markle and Prince Harry Sways Young Americans and Royal Watchers

It's a modern, American version of the royal warrant: Future streaming content from the Duke and Duchess of Sussex may resonate best with consumers aged 18-34 and those who watched Sunday’s interview.

Brief 3 min Read

Keeping it real? Americans warm up to breastfeeding ads, stay squeamish on feminine hygiene

Brief 2 min Read

McDonald’s vs. Burger King: Which new packaging wins out with consumers?

Brief 1 min Read

Brand Bowl 2021 Ad Tracker: Bud Light Seltzer

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Brand Bowl 2021 Ad Tracker: DoorDash

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New Entrants Experience Lift

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Brand Bowl 2021 Ad Tracker: Cheetos

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Generational Divide?

Brief 1 min Read

Brand Bowl 2021 Ad Tracker: Bud Light

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Brand Bowl 2021 Ad Tracker: General Motors

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Comedic Catharsis

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Brand Bowl 2021 Ad Tracker: Rocket Mortgage

Brief 1 min Read

Brand Bowl 2021 Ad Tracker: M&M's

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Brand Bowl 2021 Ad Tracker: Hellmann's

Brief 1 min Read

Brand Bowl 2021 Ad Tracker: Amazon

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Brand Bowl 2021 Ad Tracker: Doritos

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Brand Bowl 2021 Ad Tracker: Anheuser-Busch

Brief 3 min Read

Inclusive Ads' Moderate Success

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Brands Opting Out

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Brand Bowl 2021 Ad Tracker: Mountain Dew

Study: 6 Consumer Habits That Will Boost OOH Impact in 2021

Position Your Brand For A Stronger Year In 2021

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Branding vs. Marketing vs. Advertising

Brands Need To Embrace Social Change: Here's Why

At CES 2021, Marketers Discuss Pandemic-Related Trends - and What to Expect Next

What Marketers Should Watch for at the All-Virtual CES 2021

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Leveraging The Brand Pyramid

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What Is Social Listening And How To Use It

Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever

Americans Are Noticing More Out-Of-Home Ads Since The Lockdowns, Study Finds

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