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Briefs, Case Studies, and News
Advertising
Everybody hates annoying digital ads: Should tech companies or advertisers take the blame?
Marketers Are Playing Catch-up With Their Holiday TV Commercial Campaigns Post-Election
20 Brands Catching Baby Boomers' Attention Right Now
20 Brands Catching Gen Z's Attention Right Now
Brief • 2 min Read
Left on the table, remembered in our hearts: Heineken’s winning campaign
Keep your finger on the pulse with the latest trends in business, culture, and more.
Fast Food Marketing - 3 Ways To Win Back Price-Sensitive Diners
Advertisers Losing Consumers To Ad Fatigue
AI In Ads Divides Consumers - What Brands Can Learn From New Data Revealing The Tension
Limited-Time Fall Marketing - What Consumers Expect From Brands
20 Brands Catching Baby Boomers' Attention Right Now
Marketing Winners And Losers Of The Week
20 Brands Catching Gen Z's Attention Right Now
Travel Marketing - How To Reach Consumers Planning Summer Vacations
Crypto Marketing - 3 Key Consumer Trends From The Latest Harris Poll
20 Brands Catching Baby Boomers' Attention Right Now
20 Brands Catching Gen Z's Attention Right Now
Marketing VR - 3 Virtual Reality Trends Brands Should Know About As It Gains Popularity
Brief • 2 min Read
Planet Fitness benefits from an advertising push during New Year's resolution season
Brief • 2 min Read
Super Bowl LVIII: The NFL's momentum looks unstoppable
Brief • 2 min Read
Temu: A repetitious Super Bowl ad sparks consumer interest
Fitness And Exercise - How Brands Can Engage Workout-Obsessed Consumers
20 Brands Catching Baby Boomers' Attention Right Now
Brands think 30 seconds during the Super Bowl is worth $7 million
Super Bowl advertisers will not stop teasing us. Here's why
20 Brands Catching Gen Z's Attention Right Now
Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials
4 Gen Z Marketing Trends From 2023
Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line
20 Brands Catching Gen Z's Attention Right Now
The Twitter Rebrand - 3 Demographic Trends Marketers Should Know
Twitter Users Don't Want To Call It X - Inside The Platform's Marketing Challenge
Brief • 2 min Read
Barbie makes a splash with consumers this summer
Welcome to the jumbled, balkanized future of sports media
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
NCAA Conference Chaos Leaves Most Fans Unfazed: Sportico/Harris Poll
Why The Public Strongly Supports Paying College Athletes
Survey shows most people want college athletes to be paid. You hear that, NCAA?
Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience
20 Brands Catching Gen Z's Attention Right Now
Gen Z Loves Powers Converse Sales Gains
Brands, you're doing Pride allyship wrong
Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans
Corporate America's commitment to Pride Month under scrutiny
Buying A Car - 3 Reasons Automakers And Dealers Need To Rethink Their Consumer Relationships
Brief • 2 min Read
Hotels.com benefits from post-COVID travel surge
Americans want to see their favorite brands in movies, research finds
20 Brands Catching Gen Z's Attention Right Now
What Brands Can Learn From Gen Z's Environmental Awakening
Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health
Brief • 5 min Read
It’s Time to Rethink Super Bowl Advertising
Will Johnson in Seven
Streamer ads performed well during the Super Bowl, research says
Brief • 2 min Read
How are other brand sponsors impacted by the Big Game?
Brief • 3 min Read
What’s the spread? – Americans’ changing attitudes towards sports betting
Brief • 1 min Read
Caution - 2023’s Super Bowl ads contain high alcohol content
Brief • 3 min Read
Please welcome the newest batch of Super Bowl advertisers
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
United's Local Super Bowl Ad Pokes At Rival Southwest In Denver Market
E-Trade CMO Andrea Zaretsky on the brand's Super Bowl legacy and the return of its iconic baby
20 Brands That Are Gaining Popularity With Gen Z
About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says
Generative AI - How Marketers Should Navigate Consumer Distrust
The Importance Of Brand Management In The World Of E-Commerce
Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going
Don't Overreact to Musk's Changes, Twitter Advertising Still Worth It
The Power Of Three: Why Advertisers, Publishers And Audiences Need To Connect
Most Consumers Want To See Festive, Not Deal-Driven, Holiday Ads
How Netflix and Disney+ Can Fix Ad-Supported Streaming
LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic
20 Brands Getting Gen Z Attention Right Now
Streaming Viewers Are Unsatisfied With Ads - But Don't Want To Pay More
Brief • 3 min Read
Will ads reshape the streaming landscape?
Inside Influencer Storefronts And How They're Driving Sales For Brands
Brief • 3 min Read
How much sway does influencer marketing have on purchase decisions?
How Marketers Can Win This Holiday Season
Despite Steady Consumer Spending, Inflation Will Change Media Landscape
Limited-Time Offer Marketing - What Brands Need To Do This Fall
Labor Day Sales - How Brands Can Cash In On The Shopping Spree
Brief • 3 min Read
Why Hasn't The Secondhand Clothing Market Embraced Green Messaging?
Brief • 2 min Read
The best $5.5 million Chipotle ever spent
Brief • 2 min Read
Raising Cane’s Chicken Fingers hits a serious growth spurt
Twitter Users Support The Platform And Ads Amid Elon Musk Battle
20 Brands Gaining Gen Z Attention Right Now
Amazon Prime Day 2022 - 3 Ways Brands Can Benefit
How Brands Should Navigate the Minefield of Political Pitfalls This Summer
How Home Appliance Brands Are Targeting Gen Z - With Help From TikTok and Phil Collins
Young Consumers Poised to Make Their Memorial Day Spending Mark
NFL Fans are Split on Tom Brady's Move to Fox Sports
Brief • 2 min Read
Conscientious meal-kit brands score highly with Gen Z
Actually, Americans do want to hear what brands have to say about reproductive rights
20 Brands Gaining Gen Z Love Early in 2022
Brief • 2 min Read
Will Uniform Sponsorship Deals Hit a Home Run?
Fans Divided on MLB's New Sponsored Patch Program
Earth Day Green Messaging: 3 Strategies to Guide Brands
How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors
20 Brands Getting Gen Z's Attention (And Dollars)
Brief • 5 min Read
"The Future Majority" and How it will Reshape Brand Loyalty
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
Brief • 1 min Read