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Advertising
20 Brands Catching Gen Z's Attention Right Now
The Twitter Rebrand - 3 Demographic Trends Marketers Should Know
Twitter Users Don't Want To Call It X - Inside The Platform's Marketing Challenge
Brief • 2 min Read
Barbie makes a splash with consumers this summer
Welcome to the jumbled, balkanized future of sports media
Keep your finger on the pulse with the latest trends in business, culture, and more.
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
NCAA Conference Chaos Leaves Most Fans Unfazed: Sportico/Harris Poll
Why The Public Strongly Supports Paying College Athletes
Survey shows most people want college athletes to be paid. You hear that, NCAA?
Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience
20 Brands Catching Gen Z's Attention Right Now
Gen Z Loves Powers Converse Sales Gains
Brands, you're doing Pride allyship wrong
Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans
Corporate America's commitment to Pride Month under scrutiny
Buying A Car - 3 Reasons Automakers And Dealers Need To Rethink Their Consumer Relationships
Brief • 2 min Read
Hotels.com benefits from post-COVID travel surge
Americans want to see their favorite brands in movies, research finds
20 Brands Catching Gen Z's Attention Right Now
What Brands Can Learn From Gen Z's Environmental Awakening
Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health
Brief • 5 min Read
It’s Time to Rethink Super Bowl Advertising
Will Johnson in Seven
Streamer ads performed well during the Super Bowl, research says
Brief • 2 min Read
How are other brand sponsors impacted by the Big Game?
Brief • 3 min Read
What’s the spread? – Americans’ changing attitudes towards sports betting
Brief • 1 min Read
Caution - 2023’s Super Bowl ads contain high alcohol content
Brief • 3 min Read
Please welcome the newest batch of Super Bowl advertisers
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
United's Local Super Bowl Ad Pokes At Rival Southwest In Denver Market
E-Trade CMO Andrea Zaretsky on the brand's Super Bowl legacy and the return of its iconic baby
20 Brands That Are Gaining Popularity With Gen Z
About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says
Generative AI - How Marketers Should Navigate Consumer Distrust
The Importance Of Brand Management In The World Of E-Commerce
Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going
Don't Overreact to Musk's Changes, Twitter Advertising Still Worth It
The Power Of Three: Why Advertisers, Publishers And Audiences Need To Connect
Most Consumers Want To See Festive, Not Deal-Driven, Holiday Ads
How Netflix and Disney+ Can Fix Ad-Supported Streaming
LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic
20 Brands Getting Gen Z Attention Right Now
Streaming Viewers Are Unsatisfied With Ads - But Don't Want To Pay More
Brief • 3 min Read
Will ads reshape the streaming landscape?
Inside Influencer Storefronts And How They're Driving Sales For Brands
Brief • 3 min Read
How much sway does influencer marketing have on purchase decisions?
How Marketers Can Win This Holiday Season
Despite Steady Consumer Spending, Inflation Will Change Media Landscape
Limited-Time Offer Marketing - What Brands Need To Do This Fall
Labor Day Sales - How Brands Can Cash In On The Shopping Spree
Brief • 3 min Read
Why Hasn't The Secondhand Clothing Market Embraced Green Messaging?
Brief • 2 min Read
The best $5.5 million Chipotle ever spent
Brief • 2 min Read
Raising Cane’s Chicken Fingers hits a serious growth spurt
Twitter Users Support The Platform And Ads Amid Elon Musk Battle
20 Brands Gaining Gen Z Attention Right Now
Amazon Prime Day 2022 - 3 Ways Brands Can Benefit
How Brands Should Navigate the Minefield of Political Pitfalls This Summer
How Home Appliance Brands Are Targeting Gen Z - With Help From TikTok and Phil Collins
Young Consumers Poised to Make Their Memorial Day Spending Mark
NFL Fans are Split on Tom Brady's Move to Fox Sports
Brief • 2 min Read
Conscientious meal-kit brands score highly with Gen Z
Actually, Americans do want to hear what brands have to say about reproductive rights
20 Brands Gaining Gen Z Love Early in 2022
Brief • 2 min Read
Will Uniform Sponsorship Deals Hit a Home Run?
Fans Divided on MLB's New Sponsored Patch Program
Earth Day Green Messaging: 3 Strategies to Guide Brands
How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors
20 Brands Getting Gen Z's Attention (And Dollars)
Brief • 5 min Read
"The Future Majority" and How it will Reshape Brand Loyalty
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
Brief • 1 min Read
Super Bowl 2022 Ads Bring the Laughter
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Amazon Alexa
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Avocados From Mexico
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Cheetos & Doritos
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Kia
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Lay's
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Crypto.com
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: T-Mobile
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: BMW
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Bud Light Hard
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Sam's Club
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Amazon Prime Video
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Rocket Mortgage
Brief • 2 min Read
Cryptocurrencies Enter the Super Bowl Advertising Fray
Brands Are Overconfident With Their Privacy Approach
Consumers in 2022 are Anxious, Uncertain and Stressed Out
The 9 Most Popular Insurance Ad Characters, Ranked
Brand trust in Facebook actually fell after it changed its name to Meta
3 Ways To Reach The Next Generation Of Consumers Through Music
Brief • 3 min Read
Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads
Consumers May Already Be Tired of Holiday Marketing, Poll Shows
Brief • 2 min Read
Viewers Pay Up For An Ad-Free Streaming Experience
What Viewers Dislike About Streaming TV Ads
Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds
Roku's Biggest-Ever Campaign Takes Viewers On A Trip Through History
Roku survey says streaming ads will play a big role in holiday shopping
3 Ways NFTs Can Create Consumer Value
How Pfizer Can Market COVID Vaccine Following FDA Approval