Briefs, Case Studies, and News

Advertising



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The Power Of Three: Why Advertisers, Publishers And Audiences Need To Connect

Most Consumers Want To See Festive, Not Deal-Driven, Holiday Ads

How Netflix and Disney+ Can Fix Ad-Supported Streaming

LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic

20 Brands Getting Gen Z Attention Right Now

Streaming Viewers Are Unsatisfied With Ads - But Don't Want To Pay More

Brief 3 min Read

Will ads reshape the streaming landscape?

Inside Influencer Storefronts And How They're Driving Sales For Brands

Brief 3 min Read

How much sway does influencer marketing have on purchase decisions?

How Marketers Can Win This Holiday Season

Despite Steady Consumer Spending, Inflation Will Change Media Landscape

Limited-Time Offer Marketing - What Brands Need To Do This Fall

Labor Day Sales - How Brands Can Cash In On The Shopping Spree

Brief 3 min Read

Why Hasn't The Secondhand Clothing Market Embraced Green Messaging?

Brief 2 min Read

The best $5.5 million Chipotle ever spent

Twitter Users Support The Platform And Ads Amid Elon Musk Battle

20 Brands Gaining Gen Z Attention Right Now

Amazon Prime Day 2022 - 3 Ways Brands Can Benefit

How Brands Should Navigate the Minefield of Political Pitfalls This Summer

How Home Appliance Brands Are Targeting Gen Z - With Help From TikTok and Phil Collins

Young Consumers Poised to Make Their Memorial Day Spending Mark

NFL Fans are Split on Tom Brady's Move to Fox Sports

Actually, Americans do want to hear what brands have to say about reproductive rights

20 Brands Gaining Gen Z Love Early in 2022

Brief 2 min Read

Will Uniform Sponsorship Deals Hit a Home Run?

Fans Divided on MLB's New Sponsored Patch Program

Earth Day Green Messaging: 3 Strategies to Guide Brands

How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors

20 Brands Getting Gen Z's Attention (And Dollars)

Brief 5 min Read

"The Future Majority" and How it will Reshape Brand Loyalty

Why Some Super Bowl LVI Commercials Created The Most Brand Equity

Brief 1 min Read

Super Bowl 2022 Ads Bring the Laughter

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Amazon Alexa

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Avocados From Mexico

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Brand Bowl 2022 Ad Tracker: Cheetos & Doritos

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Kia

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Lay's

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Crypto.com

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: T-Mobile

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: BMW

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Bud Light Hard

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Sam's Club

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Amazon Prime Video

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Rocket Mortgage

Brief 2 min Read

Cryptocurrencies Enter the Super Bowl Advertising Fray

Brands Are Overconfident With Their Privacy Approach

Consumers in 2022 are Anxious, Uncertain and Stressed Out

The 9 Most Popular Insurance Ad Characters, Ranked

Brand trust in Facebook actually fell after it changed its name to Meta

3 Ways To Reach The Next Generation Of Consumers Through Music

Brief 3 min Read

Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads

Consumers May Already Be Tired of Holiday Marketing, Poll Shows

Brief 2 min Read

Viewers Pay Up For An Ad-Free Streaming Experience

What Viewers Dislike About Streaming TV Ads

Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds

Roku's Biggest-Ever Campaign Takes Viewers On A Trip Through History

Roku survey says streaming ads will play a big role in holiday shopping

3 Ways NFTs Can Create Consumer Value

How Pfizer Can Market COVID Vaccine Following FDA Approval

Consumers More Likely To Shop With Brands That Mandate Employee Vaccination: New Poll

Interest in designer collabs grows as Gen Zers view luxury goods as assets

Case Study 1 min Read

PrettyLittleThing Case Study: Influencer Campaigns

Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty

What Tokyo Olympics Can Teach Advertisers About Beijing Games

Brief 1 min Read

Tokyo Olympics Ad Tracker: Visa

Brief 1 min Read

Tokyo Olympics Ad Tracker: Toyota

Brief 1 min Read

Tokyo Olympics Ad Tracker: Etsy

Brief 1 min Read

Tokyo Olympics Ad Tracker: Facebook

Brief 1 min Read

Tokyo Olympics Ad Tracker: Comcast

Brief 1 min Read

Tokyo Olympics Ad Tracker: Oreo

Brief 1 min Read

Tokyo Olympics Ad Tracker: Peloton

Brief 1 min Read

Tokyo Olympics Ad Tracker: Subway

This Week's Marketing Winners and Losers

Everything You Need To Know About TikTok Advertising

This Week's Marketing Winners and Losers

Marketers Spend Big On Back-To-School - Despite Looming Delta Variant

Patriotic Marketing Won't Win Over Gen Z: New Poll

Brief

Victoria Secret's Rebrand Moves the Needle With Millennial Shoppers

Brief

Upfronts 2021: Ad-Heavy Streaming Experiences Make Viewers Tune Out for Good

Viewers are Underwhelmed by Shoppable Ads, Even as Networks Tout Them According to New Poll

Brief 1 min Read

Ocean Spray TikTok Spotlight

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Chipotle TikTok Spotlight

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McDonald's TikTok Spotlight

Brief 3 min Read

Americans Support Branded COVID-19 Vaccine PSAs

Brief 3 min Read

Mother's Day Campaigns Must Adapt to a Post-Pandemic World

How Brands Can Drive Social Awareness With Out-Of-Home Advertising

Brief

The Return of the Noid: Domino's Brings Back '80s-Era Mascot

Younger Consumers Are Paying Attention to Earth Day Campaigns - but Don't Want to Be Shamed

Get a Jab, Get a Bud; Connected TV Soars: Friday's First Things First

How VW's Polarizing 'Voltzwagen' Prank Went Over with Everday Consumers

Brief

April Fools: Volkswagen's 'Voltswagen' Announcement Sees Mixed Results

Brief 2 min Read

Staying Power: An Endorsement By Meghan Markle and Prince Harry Sways Young Americans and Royal Watchers

It's a modern, American version of the royal warrant: Future streaming content from the Duke and Duchess of Sussex may resonate best with consumers aged 18-34 and those who watched Sunday’s interview.

Brief 3 min Read

Keeping it real? Americans warm up to breastfeeding ads, stay squeamish on feminine hygiene

Brief 2 min Read

McDonald’s vs. Burger King: Which new packaging wins out with consumers?

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