Briefs, Case Studies, and News


Keep your finger on the pulse with the latest trends in business, culture, and more.

Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility

NCAA Conference Chaos Leaves Most Fans Unfazed: Sportico/Harris Poll

Why The Public Strongly Supports Paying College Athletes

Survey shows most people want college athletes to be paid. You hear that, NCAA?

Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience

20 Brands Catching Gen Z's Attention Right Now

Gen Z Loves Powers Converse Sales Gains

Brands, you're doing Pride allyship wrong

Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans

Corporate America's commitment to Pride Month under scrutiny

Buying A Car - 3 Reasons Automakers And Dealers Need To Rethink Their Consumer Relationships

Brief 2 min Read benefits from post-COVID travel surge

Americans want to see their favorite brands in movies, research finds

20 Brands Catching Gen Z's Attention Right Now

What Brands Can Learn From Gen Z's Environmental Awakening

Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health

Brief 5 min Read

It’s Time to Rethink Super Bowl Advertising

Will Johnson in Seven

Streamer ads performed well during the Super Bowl, research says

Brief 2 min Read

How are other brand sponsors impacted by the Big Game?

Brief 3 min Read

What’s the spread? – Americans’ changing attitudes towards sports betting

Brief 1 min Read

Caution - 2023’s Super Bowl ads contain high alcohol content

Brief 3 min Read

Please welcome the newest batch of Super Bowl advertisers

Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads

United's Local Super Bowl Ad Pokes At Rival Southwest In Denver Market

E-Trade CMO Andrea Zaretsky on the brand's Super Bowl legacy and the return of its iconic baby

20 Brands That Are Gaining Popularity With Gen Z

About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says

Generative AI - How Marketers Should Navigate Consumer Distrust

The Importance Of Brand Management In The World Of E-Commerce

Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going

Don't Overreact to Musk's Changes, Twitter Advertising Still Worth It

The Power Of Three: Why Advertisers, Publishers And Audiences Need To Connect

Most Consumers Want To See Festive, Not Deal-Driven, Holiday Ads

How Netflix and Disney+ Can Fix Ad-Supported Streaming

LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic

20 Brands Getting Gen Z Attention Right Now

Streaming Viewers Are Unsatisfied With Ads - But Don't Want To Pay More

Brief 3 min Read

Will ads reshape the streaming landscape?

Inside Influencer Storefronts And How They're Driving Sales For Brands

Brief 3 min Read

How much sway does influencer marketing have on purchase decisions?

How Marketers Can Win This Holiday Season

Despite Steady Consumer Spending, Inflation Will Change Media Landscape

Limited-Time Offer Marketing - What Brands Need To Do This Fall

Labor Day Sales - How Brands Can Cash In On The Shopping Spree

Brief 3 min Read

Why Hasn't The Secondhand Clothing Market Embraced Green Messaging?

Brief 2 min Read

The best $5.5 million Chipotle ever spent

Brief 2 min Read

Raising Cane’s Chicken Fingers hits a serious growth spurt

Twitter Users Support The Platform And Ads Amid Elon Musk Battle

20 Brands Gaining Gen Z Attention Right Now

Amazon Prime Day 2022 - 3 Ways Brands Can Benefit

How Brands Should Navigate the Minefield of Political Pitfalls This Summer

How Home Appliance Brands Are Targeting Gen Z - With Help From TikTok and Phil Collins

Young Consumers Poised to Make Their Memorial Day Spending Mark

NFL Fans are Split on Tom Brady's Move to Fox Sports

Brief 2 min Read

Conscientious meal-kit brands score highly with Gen Z

Actually, Americans do want to hear what brands have to say about reproductive rights

20 Brands Gaining Gen Z Love Early in 2022

Brief 2 min Read

Will Uniform Sponsorship Deals Hit a Home Run?

Fans Divided on MLB's New Sponsored Patch Program

Earth Day Green Messaging: 3 Strategies to Guide Brands

How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors

20 Brands Getting Gen Z's Attention (And Dollars)

Brief 5 min Read

"The Future Majority" and How it will Reshape Brand Loyalty

Why Some Super Bowl LVI Commercials Created The Most Brand Equity

Brief 1 min Read

Super Bowl 2022 Ads Bring the Laughter

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Amazon Alexa

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Avocados From Mexico

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Cheetos & Doritos

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Kia

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Lay's

Brief 1 min Read

Brand Bowl 2022 Ad Tracker:

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: T-Mobile

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: BMW

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Bud Light Hard

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Sam's Club

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Amazon Prime Video

Brief 1 min Read

Brand Bowl 2022 Ad Tracker: Rocket Mortgage

Brief 2 min Read

Cryptocurrencies Enter the Super Bowl Advertising Fray

Brands Are Overconfident With Their Privacy Approach

Consumers in 2022 are Anxious, Uncertain and Stressed Out

The 9 Most Popular Insurance Ad Characters, Ranked

Brand trust in Facebook actually fell after it changed its name to Meta

3 Ways To Reach The Next Generation Of Consumers Through Music

Brief 3 min Read

Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads

Consumers May Already Be Tired of Holiday Marketing, Poll Shows

Brief 2 min Read

Viewers Pay Up For An Ad-Free Streaming Experience

What Viewers Dislike About Streaming TV Ads

Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds

Roku's Biggest-Ever Campaign Takes Viewers On A Trip Through History

Roku survey says streaming ads will play a big role in holiday shopping

3 Ways NFTs Can Create Consumer Value

How Pfizer Can Market COVID Vaccine Following FDA Approval

Consumers More Likely To Shop With Brands That Mandate Employee Vaccination: New Poll

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