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Etsy | Find Greatness in the Making

Etsy was a newcomer, and unlike other major advertisers, did not sponsor or partner with the IOC or Team USA — but the e-commerce company still made a splash among Olympics fans, who enjoyed its TV spot more than U.S. consumers in general: scoring an average of 7.43 among Olympics fan vs. 4.58 of all Americans.

Matthew Feider

Author Matthew Feider

Matthew is the Chief of Staff of The Harris Poll. In addition to supporting the CEO Will Johnson, he leads the internal marketing team, investor relations, and executive communications. As the leader of the marketing department, Matthew has developed exclusive polling partnerships with Ad Age, AdWeek, Morning Brew, Fast Company, TIME, and Yahoo Finance. Prior to joining Harris last year, Matthew helped build the venture valuation business unit at Carta. He is currently an MBA candidate at The University of Chicago, Booth School of Business.

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