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Briefs, Case Studies, and News
Financial Services
Brief • 2 min Read
Cash App looks beyond P2P payments, and strives to become users’ primary bank
As Gen X Nears Retirement, Many Fear They Can't Afford It - Now or Ever
Brief • 2 min Read
Unlocking the Power of Personalized Banking: Consumer Research Insights
Brief • 3 min Read
Revolut secures its UK banking licence, and sees a positive reaction from young investors
Brief • 2 min Read
A title sponsorship sparks interest in Wells Fargo
The Wells Fargo Championship spurred brand equity growth for the financial services company among PGA Tour fans.
Keep your finger on the pulse with the latest trends in business, culture, and more.
Brief • 2 min Read
Americans’ trust in bitcoin grows after the SEC approves spot bitcoin ETFs
American dream of owning a home is dead, majority of renters say
Meet Zillow rooms for rent: A Craigslist killer for the millennial and Gen Z set - and a symbol of the housing affordability crisis
Brief • 3 min Read
Could AI be the Future of Tax Filing?
Americans are actually pretty happy with their finances
Why renters are feeling worse about their finances than homeowners
Case Study • 1 min Read
FTX Case Study
4 signs you're spending too much money, even if it doesn't feel like it
Brief • 3 min Read
SoFi benefits from 2023's economic headwinds
The Pay Raise People Say They Need to Be Happy
Women, especially younger ones, are taking retirement savings seriously, surveys show
5 Things Podcast: Why are many Americans still stressed about their finances?
Many Americans padded their savings amid COVID. How are they surviving as money dries up?
Most millennials and Gen Zers feel they have it a lot harder than their parents did in today's economy
How's your 401k doing after 2022? For retirement-age Americans, not so well
Floridians say "I do" to prenups
'They can't buy into that American Dream': How younger workers are redefining success
America embraces prenups: 50% of adults open to signing
Save, splurge, (don't) stress: How Gen Z is putting their spin on personal finances
Most Americans worry that Social Security will be drained in their lifetime. And Gen Z thinks they'll never see their investment
Brief • 1 min Read
AI Nation: Exploring Comfort With AI Applications
How much do you need to be financially secure? Americans now cite a surprisingly high salary
Work Shift: Why Purpose-Driven Jobs Pay Less
Love And Money: Should You Protect Your Assets Before Marriage?
People are "cash-stuffing" to manage their spending as the cost-of-living crisis bites
34% of workers say they'd post how much money they make online - Gen Z and millennials are even more eager
Americans are choosing lottery tickets and maybe eve fortune tellers over financial planners
Millennial homeowners finally outnumber renters. But they still aren't catching up to baby boomers
Americans are over the endless anxiety loop. Only the rich, remote workers, and Gen Zers really care about the banking crisis, according to The Harris Poll
How do Americans define wealth? The answer may surprise you
More American women are single than ever before - and it's costing them big money
Women aren't investing at the same rate as men. Here's why it matters - and how the gap can be closed
Don't tell Americans the economy is getting better - they're still worried about a recession, poll finds
Case Study • 1 min Read
Coinbase Case Study
CFOs are worried about everything right now - but especially revenue and earnings growth
Brief • 4 min Read
Marcus by Goldman Sachs breaks down barriers to investing
Generation Z has a different view of retirement
Brief • 2 min Read
Peer-to-Peer (P2P) Payment Systems Continue to Gather Steam
US Middle Class Is Doing Great - On Paper: Big Take Podcast
Inflation or Recession: Americans Are Divided on Rate Hikes
Gen Z workers are worried...about retirement
Who wants to be a billionaire? 6 in 10 Americans strive to be mega-wealthy, report finds
Gen Z say they need the highest salary of all generations to feel 'financially healthy.' Here's what Americans think they need at every age
Here's the average salary Americans need to feel 'financially healthy' at every age
Costly Mistake for Seniors: Survey Finds Older Homeowners Nearly Twice as Likely Not to Utilize Home Equity Loans
Prenups Aren't Just For Rich People Anymore
Inflation and Stock-Market Volatility Prompts Most Retirees to Alter Finances, Study Finds
Americans now have an average of $9,000 less in savings than they did last year
The Saver's Credit: A Tax Credit To Promote Retirement Security
Gas prices, inflation, make some want to work from home even as offices call workers back
Inflation Is Recasting Americans' Relationship With Money - and Each Other
Will Johnson: Survey of Americans about taxation reveals a lot of cynicism - and a willingness to cheat
Brief • 3 min Read
Most Americans Feel Their Financial Situation Has Stayed Constant Despite Near Record Inflation
With inflation at a 40-year high, who feels better off today? They do
Brief • 3 min Read
Will this Year’s Crypto Onslaught Attract Investors?
Brief • 2 min Read
Cryptocurrencies Enter the Super Bowl Advertising Fray
Most Workers Want To Be Paid Automatically Every Day According To New Poll
Americans are changing who they turn to for financial advice
Are travel credit card rewards susceptible to inflation?
66% of Americans are thinking about changing jobs. Here's what you should do with your 401(k) if you make the switch
Americans Say $516K Needed To Achieve Financial Wellness
More than 50% of people say an emergency fund is a higher financial priority post-pandemic
Brief • 3 min Read
Americans feel they’re worse off financially than their parents’ generation
Generation X is the least likely to believe they'll get rich one day
A New Financial Normal
Still working remotely? Your 2021 taxes may be more complicated than your 2020 return
Americans lost $29.8 billion to phone scams alone over the past year
Banks Like Citi and Chase Get a Digital Makeover as Branches Disappear
Brief • 3 min Read
Brick-and-Mortar Banks Still Play Critical Role in Post-Pandemic America
The rehabilitation of Wells Fargo
Crypto fans are revolutionizing online investing
DoorDash, Instacart Eye Lauching Credit Cards
NFTs Are All the Rage, but Who's Actually Buying Them?
Don't Get NFTs? Don't Worry, Neither Do Most Americans
Young investors are putting stimulus checks into stocks and bitcoin
Billionaire and Celebrity Endorsements Lure Retail Investors to the SPAC Craze
Bitcoin is Surging. Americans Still Don't Get How It Works
Millennial Money: Crafting smarter money goals in 2021
Tips For Reducing Credit Card Debt, Even If Balances Are Already Lower
30% of Workers Dipped Into Retirement Funds During 2020
A new poll shows the 'outsized' financial burdens faced by millennials
For Remote Workers, Time Is Running Out to Fix State-Tax Messes
Women and younger workers are falling behind on retirement savings during the pandemic
Stock Investors Are Younger and More Racially Diverse
How Will The Coronavirus Impact Your Finances?
43% of retail investors are trading with leverage: survey
Investors put more money in equities amid pandemic: Poll
68 Million Americans Are Changing Their Retirement Plans
Brief • 1 min Read
Retirement as a Last Resort: How Americans Cope with Financial Need
This Demographic Tends to Rely on News to Make Money Decisions
Brief • 2 min Read
Skeptical Optimism
Brief • 3 min Read