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Briefs, Case Studies, and News
Entertainment
Axios Event: Politics can influence who swipes right
Opinion | Gen Z Has Regrets
As the DNC kicks off in Chicago, here's what those of us who live here want you to know
What Elmo - and his human friends - learned by asking Americans about their mental health
Harris Poll: Bears having a hard time moving the ball on public support for a new stadium
Keep your finger on the pulse with the latest trends in business, culture, and more.
Olympic viewership and the launch of Shaun White's Snow League
Brief • 2 min Read
A title sponsorship sparks interest in Wells Fargo
The Wells Fargo Championship spurred brand equity growth for the financial services company among PGA Tour fans.
Harris Poll: Attracting a pro wrestling event good for local vibe
Brief • 4 min Read
Screen Time Dilemma: When Should Kids Get Their First Smartphone?
Will Johnson: Why you should hope NASCAR's Chicago Street Race is a smashing success
Romantic idealism clashes with financial burdens and unrealistic expectations as wedding season kicks into gear
Midwesterners spend less on streaming
Case Study • 1 min Read
Levi's Case Study
Southerners spend the least on streaming services
Fans are here for the NCAA's dramatic changes
Sports leagues thought they hit the jackpot by partnering with the betting industry - but gambling scandals are turning Americans against them
TikTok Ban Threat - What Gen Z, Millennials, Gen X And Boomers Really Think Of The App
Gen Z just said it's sick of remakes. Here's why that's bad timing for Hollywood
Brief • 1 min Read
March Brand Madness: 20 brands that over-index with NCAA basketball fans
Harris Poll: Chicago's flaws shouldn't overshadow its beauty and grandeur
Brief • 2 min Read
Super Bowl LVIII: The NFL's momentum looks unstoppable
Will Johnson: Chicago sports teams are crucial to fans. New stadiums? Not so much.
The 'Super Bowl flu' will soon hit millions of employees - it could cots businesses more than $6 billion
Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials
Brief • 3 min Read
Interest in MLS Grows Along with the Launch of New Teams
Does TV show the real Chicago? Maybe...or not
Brief • 2 min Read
"The Bear" Effect: Media's Depiction of Cities and Public Perception
Brief • 2 min Read
...Ready For It? In Our Wildest Dreams We Didn’t Expect Young Women’s Interest in the NFL to Surge
Peacock Special: Poll Says NFL Streaming Playoffs Not That Bad
Case Study • 1 min Read
WNBA Case Study
LIV Fans Lean Left, While CFB Is Most Conservative: Harris/Sportico Poll
All Gen Z Wants For Christmas Is Live Event Tickets
The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams
Michelle Larson and Will Johnson: Chicago's Museum Campus is the key to revitalizing the Loop
Harris Poll: Increased public safety could draw more local tourists to Chicago attractions
Brief • 5 min Read
Is Music Starting to Sound The Same?
Will Johnson: How Cook County residents feel about the Magnificent Mile
Brief • 2 min Read
Barbie makes a splash with consumers this summer
Will Johnson: Should we pay to keep the White Sox local? Here's what polling data says.
Welcome to the jumbled, balkanized future of sports media
NCAA Conference Chaos Leaves Most Fans Unfazed: Sportico/Harris Poll
As Popularity of Pickleball Soars, So Do Related Injuries, Poll finds
NASCAR's Chicago Street Race represents a crucial test for Cup Series
How do people really feel about NASCAR in Chicago? Chicagoans and Cook County residents are split
The Cruise Industry Is On a Course For Climate Disaster
Americans want to see their favorite brands in movies, research finds
Brief • 2 min Read
For Netflix, the 2020's have been a wild ride
Gen Z doesn't like baseball. Speeding it up may help.
How long is too long to leave up holiday decorations? What Americans really think about those St. Patrick's skeletons.
Brief • 2 min Read
FanDuel sees huge growth in consumers' advertising recall
Brief • 5 min Read
It’s Time to Rethink Super Bowl Advertising
Psychedelics Meet Up With Virtual Reality at South by Southwest
37% of American Women Consume Cannabis, But Most Keep It A Secret From Parents, Children, Coworkers, Study Says
Brief • 2 min Read
FanDuel’s brand equity takes off in states with legalized sports betting
Bears Arlington Park stadium project beginning to win over more fans?
Streamer ads performed well during the Super Bowl, research says
Brief • 2 min Read
How are other brand sponsors impacted by the Big Game?
Brief • 3 min Read
What’s the spread? – Americans’ changing attitudes towards sports betting
Brief • 1 min Read
Caution - 2023’s Super Bowl ads contain high alcohol content
Brief • 3 min Read
Please welcome the newest batch of Super Bowl advertisers
Brief • 2 min Read
What did viewers want to see from Super Bowl LVII ads?
About 19 million employees could miss work Monday after the Super Bowl, survey says
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
Brief • 2 min Read
What do we expect from Super Bowl LVII's commercials?
About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says
Brief • 2 min Read
Brand Bowl 2023 prepares for kickoff!
Brief • 2 min Read
Did the NHL secure their “linchpin” to growth?
Case Study • 1 min Read
Prime Video x NFL Case Study
What Memorable Things Did You Learn in 2022?
Brief • 4 min Read
Did the launch of LIV Golf change how fans feel about the PGA Tour?
Self-care may be increasing your stress - here are 5 things to consider
71 of Our Favorite Facts of 2022
Digital or mail? Here's how Americans prefer to send their holiday and Christmas cards
How much are you willing to spend on the creators you love?
Are you wagering on the World Cup? Sports betting is taking America by storm - and a third of young men are hooked
Letter to the Editor: Legal Sports Betting Spreads, Including on Campuses
Poll: Most Cook County residents think downtown Chicago is more dangerous than a year ago
Brief • 3 min Read
Sports betting is growing, though majority of Americans believe it shouldn’t be promoted
Twitter and TikTok get all the attention. Polling shows few US adults use them.
How Netflix and Disney+ Can Fix Ad-Supported Streaming
Streaming Viewers Are Unsatisfied With Ads - But Don't Want To Pay More
Brief • 3 min Read
Will ads reshape the streaming landscape?
Meet the golf brands that are changing the landscape of the sport
Will Johnson: Love Chicago? You are likely to give a thumbs-up to the plan for the city's casino
Brief • 2 min Read
Will LIV Golf's Funding Affect Viewership?
Harris Poll Shows PGA Tour VS. LIV Shaping Up To Be A Generational Battle
F1, Indy, and NASCAR to Go Full-Throttle on Same Day
Know Your Audience: Surviving The Fragmented World of Streaming
Brief • 3 min Read
Spotify’s push for personalization delights users
Brief • 2 min Read
Formula 1 is Making a U.S. Push, but Are American Fans on Board?
Brief • 2 min Read
1 in 3 Americans more likely to watch football with analysis by Tom Brady at FOX Sports
Top Rank Exec: Boxing Making Huge Comeback With Younger Audiences
Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
Brief • 3 min Read
Are Americans pumped for Super Bowl LVI? …Or for the ads?
Brief • 1 min Read
NFL Sees a Surge in Momentum with Younger Fans
Brief • 3 min Read
Do virtual events have a place in the post-pandemic future?
Brief • 3 min Read
How can smaller streaming services gain subscribers in a crowded marketplace?