An Industry Snapshot

Download to learn more about current consumer trends in the entertainment industry across paid subscriptions and radio. Get inside the head of America’s sportsbook enthusiasts with a top 20 list of brands that over-index with sports bettors.

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Entertainment preferences are as varied and unique as people. This month, we are taking a quick look at several popular forms of entertainment using data from recent Harris Poll surveys and QuestBrand data. This report is intended to give you a peek into the world of entertainment in January 2024.

The snapshot dives into the world of radio and the decline of paid publications. We close by evaluating Taylor Swift’s impact on the NFL brand, and our first over-index report. This month we list 20 brands that over-index with sports bettors. Our goal is to provide brands with the necessary information to understand today’s consumers


Download our 2024 report.

A data-driven look into the world of sports and entertainment.

Revisit Our 2022 & 2023 Entertainment Snapshots

Consumers’ entertainment preferences change over time. Take a look back at the state of entertainment and sports in years past. In these reports, you’ll see what US adults think about purchasing tickets for live events, their interest in virtual events, what factors attract moviegoers to theaters, and much more!


Download our 2023 report.

We measure consumer sentiment towards key trends including the live event ticket purchasing process, the factors attracting moviegoers to theaters, and Gen Z’s enthusiasm for the NHL.

Entertainment tear sheet report cover

Download our 2022 report.

We examine current trends in sports, events, and streaming, and predict how these options will evolve in in the months ahead.

Entertainment Insights

In The News

Fans are here for the NCAA's dramatic changes

In The News

Sports leagues thought they hit the jackpot by partnering with the betting industry - but gambling scandals are turning Americans against them

In The News

Harris Poll: Amid high hopes for DNC 2024, Chicago also faces high stakes

Brief 2 min Read

Popular shoe brands New Balance and Skechers score with NBA fans

Brief 1 min Read

March Brand Madness: 20 brands that over-index with NCAA basketball fans

Brief 2 min Read

Super Bowl LVIII: The NFL's momentum looks unstoppable

In The News

Will Johnson: Chicago sports teams are crucial to fans. New stadiums? Not so much.

Brief 4 min Read

Sports are integral to Chicago's identity, but which teams contribute most to its culture?

In The News

The 'Super Bowl flu' will soon hit millions of employees - it could cots businesses more than $6 billion

In The News

Tuned In: Is the NFL Flying Too Close to the Sun?

Brief 3 min Read

Is pay-per-view coming for the Super Bowl?

In The News

Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials

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