Entertainment

An Industry Snapshot

Download to learn more about current consumer trends in the entertainment industry across live events, streaming platforms, and sports. Discover which brands hold the highest equity scores, and which are seeing the greatest growth.

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A much-needed diversion from everyday life, entertainment will always hold a prominent place in American culture. However, where we find our entertainment, how we engage with our entertainment options, and the way we choose to socialize constantly evolves.

Here, we provide a data-driven snapshot of the entertainment industry to help brands and companies prepare for future consumer expectations. We examine current trends in sports, events, and streaming, and predict how these options will evolve in in the months ahead.

Entertainment tear sheet report cover

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Entertainment Insights

Brief 3 min Read

Sports betting is growing, though majority of Americans believe it shouldn’t be promoted

In The News

Meet the golf brands that are changing the landscape of the sport

Brief 2 min Read

Will LIV Golf's Funding Affect Viewership?

In The News

Harris Poll Shows PGA Tour VS. LIV Shaping Up To Be A Generational Battle

In The News

F1, Indy, and NASCAR to Go Full-Throttle on Same Day

Brief 3 min Read

Front Office Sports and The Harris Poll launch partnership for exclusive polling data

In The News

NFL Fans are Split on Tom Brady's Move to Fox Sports

Brief 2 min Read

Formula 1 is Making a U.S. Push, but Are American Fans on Board?

Brief 2 min Read

1 in 3 Americans more likely to watch football with analysis by Tom Brady at FOX Sports

In The News

Inside America's Davos: Where The Billionaire Elite Meet, Plot and Join Forces

Brief 2 min Read

Will Uniform Sponsorship Deals Hit a Home Run?

In The News

Fans Divided on MLB's New Sponsored Patch Program

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