Brief • 2 min Read
Keep your finger on the pulse.
Subscribe to our newsletter for the latest trends in business, culture, and more.
Briefs, Case Studies, and News
QSR / Fast Food
Case Study • 1 min Read
McDonald's Case Study
Brief • 2 min Read
Wendy's social media accounts are more than sassy...they're effective
Brief • 3 min Read
What do young consumers think about these 5 popular fast-food chains?
See what emotional attributes young adults ascribe to Burger King, Chick-fil-A, McDonald's, Taco Bell, and Wendy's.
Brief • 3 min Read
Marco's Pizza races for a spot just below the podium
The Ohio-based chain is pushing to become the 4th largest pizza chain in the U.S.
Case Study • 1 min Read
Panera Case Study
Keep your finger on the pulse with the latest trends in business, culture, and more.
Brief • 2 min Read
The best $5.5 million Chipotle ever spent
Brief • 2 min Read
Raising Cane’s Chicken Fingers hits a serious growth spurt
How Small and Medium-Sized Businesses Can Build Lasting Relationships In The Last Mile
Brief •
Chipotle TikTok Spotlight
Brief •
McDonald's TikTok Spotlight
Fast-Food Brands Look at Reusables to Attempt to Solve Container Waste
Brief •
The Return of the Noid: Domino's Brings Back '80s-Era Mascot
As Domino's Noid Returns, There's an Appetite for More Brand Mascots
Fast Food Brands Have a Lot to Gain From Reducing Single-Use Packaging Waste
Brief • 2 min Read
QSR Diners Are Seeing Green
Consumers are concerned about the health of the environment – and the impact that companies have on it. The pressure is on for brands across categories to take meaningful steps toward more sustainable business practices.
Brief • 2 min Read
McDonald’s vs. Burger King: Which new packaging wins out with consumers?
Burger King's new look edges out McDonald's, new poll shows
Most people would be happy to never shake your hand again
Among America's favorite brew-at-home coffee brands, which comes out ahead: Dunkin' or Starbucks?
Poll Finds 60% of Americans Aren't Ready to Start Dining Out Again, and it Shows Why Restaurants Being Allowed to Reopen Won't Prevent Mass Closures
Brief •
Think Like a Crash Test Dummy...