Eating at quick-service restaurants (QSRs) is a popular American experience, but what draws consumers to these chains? This month, we are using data from a recent Harris Poll survey and QuestBrand to examine consumers’ QSR habits. This report provides a glimpse into the world of QSR trends as of August 2024.
The snapshot takes a deep dive into Americans’ QSR eating habits and priorities. We close with an over-index report, listing five casual chains that over-index with US adults from each geographic region – urban, suburban, and rural. This indicates that these chains are more popular with US adults in that region of the country.