Yesterday we joined MDC Partners and The Stagwell Group to host a live special event , The Great Awakening: 12 Months, 12 Findings.

For the past year, The Harris Poll has conducted weekly research revealing the American consumer’s mindset, which is now digitally accelerated, hyper-resourceful and ever-mindful. Each of the twelve trends focus on specific implications for brands, marketers and businesses to keep apace of a digitally-accelerated, post-pandemic society. The trends examine changes in consumer spending, digital behaviors, the evolution of performance marketing and the role of influencers amid an ever-more on and offline world.

You can watch the recording here and to download the presentation slides here. To view the original release and download the full report click here.


Matthew Feider

Chief of Staff

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