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Zeke
Hughes

Vice President – Data Products
Zeke serves as Head of Growth with Harris with a specific focus on Harris Brand Platform. With deep experience in client development and customer success, Zeke supports Harris’ ongoing engagement efforts and supports successful onboarding experiences for new clients. He has spent much of his career supporting financial services and insurance clients across the Fortune 1000.

More Articles by Zeke

  • LGBTQ community finds connection through online dating apps

    Online dating started in 1995 with the launch of Match.com. Since then, dating apps have gained popularity as casual daters and serious romantics alike have embraced swiping. The largest dating app, Tinder, currently boasts more than 75 million active monthly users.  While dating apps attract users from all walks of life, the LGBTQ community has […]

  • Could younger buyers reverse Tupperware’s dip in momentum?

    Started in 1946, Tupperware remains a popular American storage brand nearly seven decades later. Like saying “Kleenex” for tissues or “Google” for an internet search, “Tupperware” is often used as a noun to refer to any food storage container. During the COVID-19 pandemic, Tupperware celebrated a wave of popularity as restaurant closures and stay-at-home orders […]

  • PrettyLittleThing thrives through controversial ad campaigns

    In 2021, women’s fast fashion brand PrettyLittleThing (PLT) infamously ran an ad featuring popular rapper Doja Cat, called out for its “overly sexualized” images. The original controversial ad was banned, and was edited before relaunching. However, as reported in our case study, PLT actually experienced brand equity gains (+13.6) after the polarizing campaign, according to […]

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