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Briefs, Case Studies, and News
Retail
Brief • 3 min Read
Amazon.de distinguishes itself from German retailer Kaufland.de with Big Deal Days
Brief • 2 min Read
Vinted: The struggle to maintain consumer confidence
Limited-Time Fall Marketing - What Consumers Expect From Brands
Brief • 2 min Read
Athleta’s captivating ad campaign for the Paris Olympic Games sparks brand momentum
Brief • 3 min Read
Target's widespread price reductions spark consumer interest
Keep your finger on the pulse with the latest trends in business, culture, and more.
Back-to-School Shopping - Why Retailers Should Embrace The Secondhand Market
Brief • 3 min Read
Walmart’s new private label brand has done more than spur spending among Millennials
Brief • 2 min Read
Cost-conscious Gen Z shoppers look to Costco for supersized savings
Brief • 2 min Read
Wayfair’s brand momentum swells with Gen Z after a brand refresh
Brief • 2 min Read
Temu: A repetitious Super Bowl ad sparks consumer interest
Exclusive data: Holiday shoppers are looking for a bigger variety of gifts for more people in more places
The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams
Harris Poll: Gen Z and millennials are ready to splurge this holiday season
Brief • 3 min Read
Sephora builds brand equity through genuine LGBTQ+ support
Target and Walmart have it wrong. Locking up essential products is alienating in-store shoppers
Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line
Case Study • 1 min Read
Poshmark Case Study
Brief • 2 min Read
Shopify sees big brand equity gains in Q3 2023
Will Johnson: How Cook County residents feel about the Magnificent Mile
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
Patagonia and Costco are ranked America's most reputable brands. Twitter, Fox, and Trump sit at the bottom.
Case Study • 1 min Read
Overstock.com Case Study
What We Want Now In Our Kitchens: The News From The Bertazzoni Trend
Pelotons and pets, new homes and new jobs: We regretted a lot this year
Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going
Americans Cut Back on Spending With Inflation Hitting Holidays
Brief • 3 min Read
Kroger Delivery expands the popular supermarket's reach
Poll: Most Cook County residents think downtown Chicago is more dangerous than a year ago
Americans prefer to hit the road than buy a lot of stuff this holiday season
What If Buying Used Clothes Was as Easy as Buying New?
Case Study • 1 min Read
Costco Case Study
Brief • 2 min Read
Grocery Games: How do Consumers Compare these Four Popular Grocery Brands?
Brief • 3 min Read
Nationwide inflation can't dim Ulta Beauty's glow
Inside Influencer Storefronts And How They're Driving Sales For Brands
Brief • 3 min Read
How much sway does influencer marketing have on purchase decisions?
How Marketers Can Win This Holiday Season
Corporate gifting is the perfect way to show value and gratitude. Here are some tips to make it more meaningful.
Limited-Time Offer Marketing - What Brands Need To Do This Fall
Retailers embrace "inclusive sizing"
Labor Day Sales - How Brands Can Cash In On The Shopping Spree
Brief • 3 min Read
Why Hasn't The Secondhand Clothing Market Embraced Green Messaging?
Brief • 3 min Read
Where is the Secondhand Clothing Market Headed?
Consumers will pay more for American-made products, but inflation takes a toll: poll
Consumers changing eating, shopping habits as inflation pushes up prices
How Businesses Can Use Data To Identify Supply Chain Disruptions
Cannabis Tourism Is Now A $17 Billion Industry - And It's Just Taking Off
Axios Harris Poll 100: Retailer reputations rise
Young Consumers Poised to Make Their Memorial Day Spending Mark
Majority of shoppers want brand values to align with their own: survey
Brief • 2 min Read
Gap’s Messaging Aligns with Gen Z’s Purpose-Driven Identity
How Small and Medium-Sized Businesses Can Build Lasting Relationships In The Last Mile
It Could Be The Most Expensive Thanksgiving Ever - How Food Brands Are Responding
Brief • 3 min Read
Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads
40% of Americans have purchased a cannabis product: survey
Roku survey says streaming ads will play a big role in holiday shopping
Brief • 7 min Read
Not Your Parents' Luxury: Watches and Jewelry Brands Lean Into Bold, Diverse Marketing
Brands in heritage industries like watches and jewelry are deploying marketing strategies that revive their brand among younger and more diverse consumer segments.
Americans still eager to shop in person post-pandemic: poll
Over half of Americans are more likely to shop at businesses with vaccine mandates: poll
Consumers More Likely To Shop With Brands That Mandate Employee Vaccination: New Poll
Interest in designer collabs grows as Gen Zers view luxury goods as assets
Americans pick convenience over sustainability on e-commerce
Exclusive: Most Americans favor faster shipping over shopping sustainably
Marketers Spend Big On Back-To-School - Despite Looming Delta Variant
Brief • 2 min Read
Back-To-School Shopping is Back in Full Swing
Walmart tests all-self-checkout supercenter store in Texas
How To Connect With Post-Pandemic Consumers Amid Summer Spending Spree: Opinion
New poll shows Boomers use far less shopping tech, and don't want any more
Brief •
Victoria Secret's Rebrand Moves the Needle With Millennial Shoppers
The race for post-pandemic retail space heats up
Consumers Spending Buoyed By Shoppers Updating Their Wardrobes
Exclusive: Americans don’t want more tech in their shopping experience
Many Shoppers Plan to Spend More on Amazon Prime Day
Brief • 3 min Read
Amazon Prime Day Kicks Off Holiday Shopping Season for Prime Members
How the Return of In-Store Sampling is Going Over with Consumers
Tech Is Enabling These 5 Shopper Trends. Is Retail Ready?
Levi's CEO says our lockdown weight fluctuations are driving sales for the brand
Whole Foods, Starbucks Use Cyrpto - Should Loyalty Programs Be Next?
From Free Beer to $100 Payments, States Are Incentivizing COVID-19 Vaccination. Will It Work?
Brief • 3 min Read
Spicing Up The Snack Aisle
Exclusive: More Than Half of US Adults Say They'll Buy Some Groceries Online Post-Pandemic
EXCLUSIVE: Americans Will Prefer In-Person Shopping Post-Pandemic
Parents Feeling Guilty About Covid Ignites Boom In Toy Sales
Black-Owned Businesses Hope The Summer Boom Doesn't Fade
Case Study • 2 min Read
2020 Holiday Shopping Report
How the Boost in Home Improvement Might Benefit the Packaged-Food Industry
Election, Pandemic Are One-Two Punch in Retail's Most Crucial Season
That Amazon palm reader? Survey says shoppers might just love contactless checkout tech
Trending: The week's biggest moves, hits and misses
Study Shows Americans Still Love Their Big-Name CPG Brands
Some Stores are Refusing to Enforce Mask Mandates as Anti-Mask Shoppers Lash Out at Employees
Brief • 3 min Read
Coronavirus Business Planning
Brief •
What's Changed and What Hasn't
Brief •
Americans Turn Focus to Saving Local Economies