Brief • 3 min Read
Most Americans are still planning to purchase holiday gifts this year, but the COVID-19 pandemic will impact how millions of U.S. adults shop and give.
While 2020 has been a year of uncertainty in the U.S. and around the world, we can still count on holiday gift-giving. More than 201 million Americans (79%) plan to purchase gifts this holiday season, spending an estimated $167 billion ($831, on average, per shopper), according to a new NerdWallet survey. And while this is less than the $184 billion Americans planned to spend last holiday season, it’s not the spending dive you might expect in this year of financial precarity.
View the full case study here.
Subscribe for more Insights
Subscribe to our newsletter for the latest trends in business, politics, culture, and more.