Case Study • 1 min Read
Most Americans are still planning to purchase holiday gifts this year, but the COVID-19 pandemic will impact how millions of U.S. adults shop and give.
While 2020 has been a year of uncertainty in the U.S. and around the world, we can still count on holiday gift-giving. More than 201 million Americans (79%) plan to purchase gifts this holiday season, spending an estimated $167 billion ($831, on average, per shopper), according to a new NerdWallet survey. And while this is less than the $184 billion Americans planned to spend last holiday season, it’s not the spending dive you might expect in this year of financial precarity.
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