Briefs, Case Studies, and News


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Brief 3 min Read

Mother's Day Campaigns Must Adapt to a Post-Pandemic World

Men Aren't Planning to Socially Distance This Holiday Season. The Results Could Be Devastating

Poll: At Least A Quarter Of Americans Won't Follow CDC's Thanksgiving Guidelines

Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever

25-30% of Americans say they'll ignore Thanksgiving warning

16 ways to throw together a smaller, no-fuss Thanksgiving dinner at the last minute

Butterball's Turkey Talk-Line Is Ready for an Unusual Thanksgiving

Black-Owned Businesses Hope The Summer Boom Doesn't Fade

Case Study 2 min Read

2020 Holiday Shopping Report

More than half of US consumers expect to spend as much as or more than they did in the past holiday seasons

COVID-19 Pandemic Could Scare Off Halloween Trick-or-Treaters

Should Juneteenth be an official holiday? Two-thirds of Americans surveyed by Harris Poll think so

Majority of Americans want Juneteenth to become a work holiday

Poll: Record-Shattering 95% Of Americans Will Stay Home For Memorial Day This Year

Case Study 4 min Read

Instacart Reveals America’s Ideal At-Home Valentine’s Day Dinner

We Honor Martin Luther King Jr. Not for His Victories but for His Vision

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