Briefs, Case Studies, and News


Keep your finger on the pulse with the latest trends in business, culture, and more.

Brief 3 min Read

Coca-Cola Advertising Sparks Some Holiday Magic

What Memorable Things Did You Learn in 2022?

Nostalgia is a great holiday gift for yourself, others

Sometimes the best gift is letting employees avoid the holidays

Brief 4 min Read

Americans yearn for tradition—old and new—this holiday season

Digital or mail? Here's how Americans prefer to send their holiday and Christmas cards

Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going

Americans Cut Back on Spending With Inflation Hitting Holidays

Is this the future of Christmas trees?

Americans prefer to hit the road than buy a lot of stuff this holiday season

COVID-19 Is Still Upending Holiday Plans - and Inspiring Some Families to Make New Ones

Most Consumers Want To See Festive, Not Deal-Driven, Holiday Ads

How Marketers Can Win This Holiday Season

Brief 1 min Read

The Harris Poll x Smile Train: What Makes Us Smile?

Labor Day Sales - How Brands Can Cash In On The Shopping Spree

Young Consumers Poised to Make Their Memorial Day Spending Mark

Consumers May Already Be Tired of Holiday Marketing, Poll Shows

Here's How The CDC Says You Should Celebrate Holidays This Year

Half Of Vaccinated Americans Might Not Spend The Holidays With Unvaccinated Family And Friends, Poll Finds

Roku survey says streaming ads will play a big role in holiday shopping

Brief 3 min Read

Mother's Day Campaigns Must Adapt to a Post-Pandemic World

Men Aren't Planning to Socially Distance This Holiday Season. The Results Could Be Devastating

Poll: At Least A Quarter Of Americans Won't Follow CDC's Thanksgiving Guidelines

Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever

25-30% of Americans say they'll ignore Thanksgiving warning

16 ways to throw together a smaller, no-fuss Thanksgiving dinner at the last minute

Butterball's Turkey Talk-Line Is Ready for an Unusual Thanksgiving

Black-Owned Businesses Hope The Summer Boom Doesn't Fade

Case Study 2 min Read

2020 Holiday Shopping Report

More than half of US consumers expect to spend as much as or more than they did in the past holiday seasons

COVID-19 Pandemic Could Scare Off Halloween Trick-or-Treaters

Should Juneteenth be an official holiday? Two-thirds of Americans surveyed by Harris Poll think so

Majority of Americans want Juneteenth to become a work holiday

Poll: Record-Shattering 95% Of Americans Will Stay Home For Memorial Day This Year

Case Study 4 min Read

Instacart Reveals America’s Ideal At-Home Valentine’s Day Dinner

We Honor Martin Luther King Jr. Not for His Victories but for His Vision

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