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Briefs, Case Studies, and News
COVID-19
'Pandemic Of The Unvaccinated': CDC Says Delta Variant May Warrant Local Mask Mandates
Is pharma's halo slipping? Industry image continues to slide in latest Harris Poll
50 Stats About Post-Covid Consumers
Violence, Drugs And Fast Food: How Americans' Risky Behavior Surged While Under A Covid Lockdown
Covid-19 Cruise Concerns Continue: Royal Caribbean Makes Unvaccinated Passengers Buy Travel Insurance
Keep your finger on the pulse with the latest trends in business, culture, and more.
The race for post-pandemic retail space heats up
Brief • 2 min Read
Pent-Up Demand
Businesses tell their workforce to return to offices by Labor Day - or even sooner
Majority of Americans Believe Employees Should Be Required To Wear Masks At Work, Even After Being Vaccinated, Survey Finds
After Weeks of Declining Vaccination Rates in the U.S., They Went Back Up in June. Will the Momentum Last?
Case Study • 2 min Read
After Record U.S. Lottery Revenues in 2019, What’s Next?
Teletherapy Aimed to Make Mental Health Care More Inclusive. The Data Show a Different Story
Brief •
The Harris Poll Releases List of 100 Essential Companies Tied to Corporate Response to COVID-19 Pandemic
Your Pandemic Habits May Fade Away - But the Strength and Wisdom You Gained Won't
Passengers Testing Positive, Vaccine Passport Showdown: Here Are The Challenges Cruises Are Facing As They Set Sail Again
Give us the old normal
Levi's CEO says our lockdown weight fluctuations are driving sales for the brand
Working from home is no longer fun - it's time to go back to the office
'It knocked me down': Dry cleaners face devastation after COVID-19 stalled demand for work and formal attire
Most Americans Would Specifically Look For A Cruise Line With a Vaccination Mandate, Per Survey
The Great Unmasking
The CDC's New Mask Guidance May Be Motivating People to Get Vaccinated - But Not for the Reason You Might Think
The Coronavirus Brief Newsletter
Brief • 3 min Read
The CDC’s new COVID-19 safety guidelines are making headlines, but are they making headway against stagnating vaccination rates?
'The DNA of work has changed': Many Americans want to keep working from home after the COVID-19 crisis passes
Vaccine-hesitant Americans cite inaccurate side effects
Remote work made digital nomads possible. The pandemic made them essential
Brief • 4 min Read
Digital Nomads Reveal a New Type of Remote Worker
Forget working from home. Now, it's all about working far from home.
Travel Interest Surging As States Reopen - But Unvaccinated Americans Are More Likely To Be Getting Out, Poll Finds
Why New York City's Plan To Vaccinate Tourists Is A Smart Blueprint For The U.S. Travel Industry
Phrama industry's reputation hits plateau amid spike in vaccine hesitancy
Brief • 3 min Read
Americans Support Branded COVID-19 Vaccine PSAs
To raise COVID vaccination rates, rely on primary care physicians
Brief • 3 min Read
Mother's Day Campaigns Must Adapt to a Post-Pandemic World
From Free Beer to $100 Payments, States Are Incentivizing COVID-19 Vaccination. Will It Work?
A Quarter of Americans Still Unwilling To Get Covid-19 Vaccine, Poll Finds - But Some Could Be Persuaded
There's not just one kind of vaccine hesitancy
The Biggest Remaining Challenge in Stopping the Coronavirus
Harris Poll finds 82% of parents have a greater appreciation for teachers since the start of the COVID-19 pandemic
Vaccinations Are Declining In All But 8 States As Herd Immunity Concerns Bubble
A lot of people are spending their third stimulus checks on home improvements
Brief • 2 min Read
Lesson Learned: Parents’ Post-Pandemic Education Preferences for their School-Aged Children
Most Americans say they should be vaccinated before the U.S. donates Covid-19 shots elsewhere
U.S. Hits Biden's 200 Million Shots Goal - But Covid-19 Vaccine Hesitancy Issue Looms
Get a Jab, Get a Bud; Connected TV Soars: Friday's First Things First
How Brands and Agencies Are Navigating Relationships During - and Coming Out of - the Pandemic
Brief • 3 min Read
Moving On Up (And Out): Americans Consider Moving Farther from Work
A desire for bigger homes, upgraded amenities, home improvements, and greater distance from work are the latest byproducts of the pandemic.
Covid Vaccine Wins Make Big Pharma Look Heroic
In the Covid-19 vaccine push, no one is speaking Gen Z's language
Brief • 4 min Read
One year on: Unhealthy weight gains, increased drinking reported by Americans coping with pandemic stress
APA’s Stress in America ™ poll reveals secondary pandemic health crisis; parents, essential workers, communities of color more likely to report mental, physical health consequences
NYC Tops Weekly Dose Goal; U.K. Set for Reopening: Virus Update
Biz sentiment turns positive here as vaccines spread
Here's What Will Actually Convince People to Get Vaccinated
Brief • 2 min Read
TIME and The Harris Poll Partner for Exclusive Polling Data on America’s Most Pressing Health Topics
Americans are worried about coronavirus variants
Should Brands Be Encouraging Covid-19 Vaccinations? Most Consumers Think Yes
Brief • 3 min Read
A donut a day encourages vaccines, consumers say
As the national conversation around COVID-19 has shifted toward vaccines, brands are offering incentives like freebies, rewards, and discounts to vaccinated customers.
Brief • 4 min Read
With COVID in decline, in-store shopping is on the rise
With the light at the end of the tunnel shining a little brighter, American consumers intend to return back to many of their pre-pandemic shopping habits -- including shopping in stores.
'I don't want to be the one who gives it to people': Many Americans won't eat out, fly until COVID-19 herd immunity arrives
84% of Companies Made Changes for Employee Safety During COVID-19 Pandemic
The rise of the dreaded "workcation"
Companies and CEOs Had Key Roles In Covid's First Year, But Challenges Remain: Harris Poll
Opinion: How Brands Can Reach the Three Emerging Post-Lockdown Consumer Groups
Employers say they're protecting essential workers from COVID-19. Some workers disagree
Most Americans don't plan to spend their stimulus checks right away: Poll
Big Pharma's Covid booster
What we learned about ourselves in lockdown
Brief • 4 min Read
Massive Digital Acceleration By Business & Consumers During COVID-19 Likely To Drive America’s Rapid Economic Resurgence, New Harris Poll Report Reveals
Case Study • 2 min Read
The Great Awakening
A year of life in the pandemic as documented by The Harris Poll.
Brief •
The State of Health and Safety: One Year Later, Increased Workplace Health and Safety Measures Are Still Needed
Fear of dying from COVID-19 dips below 50% for first time since July: poll
Brief • 2 min Read
Tonight, I’ll Be Eating: Weekly food delivery app usage doubles one year into pandemic
J&J's next COVID-19 vaccine challenge? Hurdling the '66%' perception to win over a vaccine-hesitant public
Exclusive: Impact of athlete vaccination
Age Shapes Covid-19 Vaccine Reluctance Among Black Americans
Brief • 2 min Read
Springing Back to Normal? Planned Spending Signals Cautious Optimism Amid Vaccine Rollout
More Americans plan to embrace non-essential spending for items like apparel and fast food this coming spring.
You May Be Surprised by the Type of American Who is Postponing Basic Health Care During the Pandemic
Vaccine Hesitancy Is the Next Big Threat
Brief • 2 min Read
Americans Haven’t Been Maintaining their Health During the Pandemic and Mental Health Has Taken Even More of a Backseat
Most People Support Double-Masking - But That Doesn't Mean They're Actually Doing It, Poll Reports
Americans Are Neglecting Their Health During the Pandemic
STAT-Harris Poll: 1 in 4 Americans were unable to get a Covid-19 test when they wanted one
Brief • 8 min Read
Cities are Not Going Away According to Urban Dwellers
The pandemic may have cause a suburban migration, but most urban dwellers are staying put.
Brief • 8 min Read
The Future of Cities: New York City
As far as New Yorkers are concerned, their city is definitely not dead.
Why We Don't Believe The Big City Obituary
Case Study • 1 min Read
COVID Prompts Vehicles To Become Extension Of Homes and Offices
With vaccinations on the rise, U.S. economy remains in the waiting room
Fans Await Herd Immunity Amid Skepticism For 2021, Survey Finds: Data Viz
Brief • 3 min Read
Working from Home? Results May Vary.
Aside from home offices, living rooms, bedrooms, and dining rooms have also become productive workspaces.
Adults Delaying Even Emergency Care During COVID-19
Brief • 2 min Read
2021 Brings Hints of Optimism on Key National Issues
Although Americans remain largely pessimistic about important national issues, that level of pessimism is falling compared to three months ago.
America's mood has improved on coronavirus, jobs, and more as President Biden era begins
Good news for shot makers: COVID-19 vaccine confidence leaps to 69%, Harris Poll finds
Brief • 3 min Read
Will COVID Vaccines Bring a Return to Normal?
Millennial Money: Crafting smarter money goals in 2021
Actually, Americans are feeling better than you think this winter
At CES 2021, Marketers Discuss Pandemic-Related Trends - and What to Expect Next
Brief • 1 min Read
What Does a Post-Vaccine America Look Like?