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America This Week



Keep your finger on the pulse with the latest trends in business, culture, and more.



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America This Week: April 29, 2026

The latest trends in society and culture from The Harris Poll.

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America This Week: April 23, 2026

The latest trends in society and culture from The Harris Poll.

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America This Week: April 16, 2026

The latest trends in society and culture from The Harris Poll.

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ATW: Americans Sour on Homeowning, Why GLP-1s Would Grow With Employer Coverage, and Will The World Cup Finally Tip America Into Soccer Fandom?

The latest trends in society and culture from The Harris Poll.

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ATW: Future Jobs, Wealth Beyond Money, and Living Room Creators

The latest trends in society and culture from The Harris Poll.

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The Watch Party is the New Dinner Party, Snail Mail is So Hot Right Now, and Wellness Travel is Booming

The latest trends in society and culture from The Harris Poll.

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She Blinded Me With Science! Rising Tariff Tensions and Tracking Gen Z Lives Post-High School

The latest trends in society and culture from The Harris Poll.

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Is Time on TikTok’s Side?, AI Helps English Go Global, and Hispanic Voters Choose Issues Not Parties

The latest trends in society and culture from The Harris Poll.

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ATW: Sports Betting, GEO, and Affordable Healthcare

The latest trends in society and culture from The Harris Poll.

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Dating Apps Detox, Child Care Drives Productivity, and FOBO Fuels The Self-Taught Skills Boom

The latest trends in society and culture from The Harris Poll.

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More People Turn to Astrology for Career Advice, CIOs Feel The Heat on AI, While Pets Are Becoming As Costly as Kids

The latest trends in society and culture from The Harris Poll.

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The Opt Out Economy, Good Credit Gets a Second Date, and Surprising Differences in Generational Views on Fiscal Health

The latest trends in society and culture from The Harris Poll Good morning from Philadelphia, where I’m down at Wharton today, looking forward to teaching a class. One Interesting Number: 81. Posting a new beau on your social media shows you’re getting serious with Gen Z, believing the act indicates commitment (81%). But be wary […]

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AI-Proof Your Career With a Blue Collar Job, It’s Not You, It’s Me, Says Gen Z, and Why Most Couples Lie About Their Finances

The latest trends in society and culture from The Harris Poll Good afternoon from NYC. One Interesting Number: 26.2 Million. That’s the number of employees hoping to treat Super Bowl Monday like an unofficial floating holiday with their pre-approved days off, shift swapping, sick calls, and ghosting (UKG-Harris Poll). Are Jobs That Use Your Hands […]

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GLP-1s Go Beyond Weight Loss, Get AI Off My TV, and Why Leaders Don't Ask For Feedback

The latest trends in society and culture from The Harris Poll Good morning from frigid NYC. One Interesting Number: 59. Nearly six in ten Americans (59%) feel large companies don’t understand their community, nor their daily life. Three-quarters want their brands to think locally in their marketing (e.g., pop-ups, retail open houses, influencer partnerships). Small […]

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Business Warnings at Davos, Hyper-Niche Book Fans, and Why Adults Are Buying Plushies in Droves

The latest trends in society and culture from The Harris Poll Good morning from Davos to LA, where our leaders are this week. As always, we start with… One Interesting Number: 70. Seven in ten Americans use AI for travel planning, according to a Harris/Money Lion survey shared on an Agentic Engine Optimization (AEO) presentation in […]

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The Attachment Economy, Crispy Finances & The Return of Connection

The latest trends in society and culture from The Harris Poll As always, we kick things off with…  One Interesting Number: 49. According to The Atlantic, breaking your New Year’s resolution now might be the best way to succeed in the long run. Good news, since we found that half (49%) of Americans have already […]

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From Gadgetry to Utility: Live From The Floor at CES 2026

The latest trends in society and culture from The Harris Poll Good afternoon from Las Vegas. This year, AI has delivered more meaningful, high-utility/real-life solutions, from dementia-detection robot dogs to longevity-scanning mirrors. Here’s what tech and trends caught our attention… AI Robotics That Work and Snuggle The robots are back, but they’re far more helpful […]

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2026 Trends: Experiences Over Things, Young People Go Abroad, and A Lot More Polyworking

The latest trends in society and culture from The Harris Poll Good morning from New York, and wishing a (hopeful) glidepath to a relaxing holiday break. One Interesting Number: 42. What did I say about resting up? Only four in ten employees (42%) in the U.S., U.K., and Canada fully unplug from work during holiday […]

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The Illusion of Affluence, Kids Are Starting Businesses to Combat AI, and Why We Need Accomplishment Cakes Right Now

The latest trends in society and culture from The Harris Poll Good morning from La Guardia, my home away from home. One Interesting Number: 72. Seven in ten Gen Z and Millennials (72%) say niche communities are where it’s at in culture today. Brands might go deeper into these passionate communities, whether vintage, Esports, BeautyTok, […]

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A.I. Takes Over Holiday Shopping, The Billionaire Backlash, and Gen Z's Favorite Vacation Destination? Wherever Their Boss Sends Them.

The latest trends in society and culture from The Harris Poll Good afternoon from chilly Washington, D.C. One Interesting Number: 18.They’re clearly the streaming generation: In a new Harris poll, eighteen percent of Gen Z did not know what cable TV is. Also, (42%) wrongly believe it’s free (that’s network TV), while (39%) can’t name […]

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Gen Z Flees AI to Blue Collar Jobs, Women’s Pro Baseball is Here, & The Novel Way Young People Chose Health Plans

The latest trends in society and culture from The Harris Poll.

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Climate Messaging Needs a Refresh, Job Anxiety is The New Inflation, and Why Weird Marketing Works

The latest trends in society and culture from The Harris Poll Good morning from NYC. One Interesting Number: 49.6: Flashback: In 2019, we fielded a poll showing that nearly half of Gen Z would prefer to live in a socialist country. Two-thirds wanted tuition-free college, and almost three-quarters supported universal healthcare. Today, a democratic socialist […]

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Brands That Cheat Algorithms, Cash is Cringe, and Why Most Millionaires Don’t Feel Rich

The latest trends in society and culture from The Harris Poll Good morning from London, where we officially launched our U.K. office this week. One Interesting Number: 59: Fifty-nine percent of remote and hybrid workers admit to shopping online during workday breaks. And even (38%) confess they stream while at work. Reality-Rich Secrets The best brands […]

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C-Suite Women Have More Ambition, Upskilling to Where?, and AI’s Growing Public Image Problem

The latest trends in society and culture from The Harris Poll Good morning from Las Vegas. One Interesting Number: 82: Call it The “Friends” Effect: Harris finds that (82%) of Gen Z enjoy content released 10+ years ago. But it’s not mere nostalgia; claiming artifacts is also a way for today’s youth to feel reassured […]

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Gen Z Voters, Soaring AI Adoption, and Shaky IRAs

This week: meet America's loud next voters, watch Gen Z's AI use climb, and see why retirement savings feel the squeeze.

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High prices, AI hallucinations, and your 401(k)

This week: the midterms meet inflation, AI errors get costly, and private assets push their way into American retirement accounts.

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Off vibes, Gen Z betting, and what brings workers back

This week: why the mood feels strange, how Gen Z views sports betting, and the office change that would pull employees back in.

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Etsy witches, grocery ragers, and K-pop demon hunters

This week: the trends shaping modern culture, from Etsy spellcraft to viral fandoms, plus the one number marketers should watch.

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Graduate job gap, the kidult boom, and idle analysts

This week: why new grads can't find work, how the kidult market is exploding, and what happens when analysts stop analyzing.

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Snack-aisle tourists, visual brands, and mentorship

This week: why shoppers browse snacks like sightseers, how brands go visual, and what makes the best companies magnets for mentors.

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AI's generation gap, living-room families, and debt

This week: the widening AI divide between generations, Gen Z's side-hustle drive, and the rising tide of American debt.

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Gen Z's '90s revival and a crisis of trust in leaders

This week: why Gen Z is all in on the '90s, the trust gap with leaders, nature as the new calm, and slow hiring.

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Gen Z sobriety, AI emails, and working forever

This week: why Gen Z is drinking less, the case against AI-written emails, gaming's AI embrace, and who expects to never retire.

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Leader reputations slip as AI reshapes finance

This week: why leaders' reputations are falling, AI's growing role in financial planning, cooling hiring, and recession-proof giving.

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Kids on phones, Gen Z trades, and EQ against AI

This week: why kids reach for phones when they can't go outside, Gen Z's trade-school pull, and parents betting on emotional skills.

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Zombie 529s, CEOs on AI, and Gen Z's career pivot

This week: the rise of dormant 529 plans, what CEOs really think about AI, Gen Z's exit from office jobs, and healthcare's safety gap.

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Price-gouging anger, lost vacations, and crypto laggards

This week: why Americans want price-gougers held to account, the vacation that never happened, eroding trust in experts, and crypto holdouts.

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Dating apps for finances, tariffs, and sleep

This week: why people vet partners' money habits, how tariffs hit back-to-school shoppers, sleep and marriage, and the case for a health proxy.

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HR bets on skills as women recession-prep

This week: hiring shifts toward skills, women brace for a downturn, how homes sell now, and signs of a summer travel rebound.

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The AI boss lag, coping by scrolling, and peak pet love

The AI boss lag, coping by scrolling, and peak pet love

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Women track the economy as side hustles climb

This week: why women are more tuned in to the economy, shoppers stockpile, time weighs on our minds, and most workers add a side hustle.

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Trade schools, soda's age gap, and the literacy alarm

This week: whether trade schools are AI-proof, soda's generation divide, falling literacy, and the brain drain reshaping the workforce.

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Chatbots for youth mental health and spending slumps

This week: can chatbots help young people's mental health, why consumer spending is cooling, the AI talent hunt, and homeownership hangups.

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Prices over politics as tariff tensions linger

This week: why price beats politics for shoppers, whether tariff tensions ease, AI's slowdown, and if sameness is killing luxury brands.

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Shrinking budgets, digital fatigue, and parenting stress

This week: families feel the squeeze, brands grow on digital fatigue, health insurance needs abroad, and the strain of modern parenting.

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AI meets diplomas as Americans delay retirement

This week: AI reshapes degrees, why people push off retirement, the childcare crunch, and CPAs warning that spending is slowing.

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America This Week: the latest on public mood, wave 268

Our weekly read on American attitudes covers the economy, politics, and culture, tracking how public sentiment is shifting right now.

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America This Week: the latest on public mood, wave 267

Our weekly read on American attitudes covers the economy, politics, and culture, tracking how public sentiment is shifting right now.

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America This Week: the latest on public mood, wave 266

Our weekly read on American attitudes covers the economy, politics, and culture, tracking how public sentiment is shifting right now.

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America This Week: the latest on public mood, wave 265

Our weekly read on American attitudes covers the economy, politics, and culture, tracking how public sentiment is shifting right now.

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America This Week: the latest on public mood, wave 264

Our weekly read on American attitudes covers the economy, politics, and culture, tracking how public sentiment is shifting right now.

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America This Week: the latest on public mood, wave 263

Our weekly read on American attitudes covers the economy, politics, and culture, tracking how public sentiment is shifting right now.

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America This Week Wave 262

Bracing For Tariffs, How Politics Shapes Your Economic Mood, The Battle Over Communication Inflation, and More of Us Are Expat-Curious The latest trends in society and culture from The Harris Poll Tariffs are in full swing, and the question is, will consumers notice and, if so, curb their spending? Two troubling signals from our recent […]

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America This Week Wave 261

Online Checkout is a Dopamine Hit, We’d Rather Job Hunt Than Date, Workplace Friends Matter, and Canada Fights Back on Tariffs. The latest trends in society and culture from The Harris Poll Maybe this is why online dating can be so hard: Our weekend survey of Gen Z and Millennial dating app users admitted to […]

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America This Week Wave 260

Are Politics Suppressing Consumer Spending? Snacking For Therapy, The Inequities in RTO, and Growing Home Buying Anxiety. The latest trends in society and culture from The Harris Poll We have four new stories this week: It’s not a boycott; it’s an opt-out. In a new Harris-Guardian Poll, nearly four in ten consumers stopped buying from […]

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America This Week Wave 259

Organized Crime Goes Digital, Gen Z Wants Back In The Office, I Can’t Retire Where I Live, & Winning Super Bowl Ads The latest trends in society and culture from The Harris Poll We’re one day out from Valentine’s Day, yet most Americans (60%) think there is pressure to have a date or spend money. […]

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America This Week Wave 258

Open Banking Soars, A Record-Breaking Super Bowl Sick Day, Marry Me And My Debt, And Home Cooking Is Hot Right Now The latest trends in society and culture from The Harris Poll “Smile and say AI.” In our new polling, over two in five Americans (44%) – and (55%) of Millennials would consider AI for […]

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America This Week Wave 257

Skills Needed For Jobs We Don’t Know About Yet, Americans OK with DEI, Cannabis Gets Sleepy, and The Art of Career Switching The latest trends in society and culture from The Harris Poll Is housing supply this year’s crisis du jour? According to The National Association of Realtors, last year’s home sales will likely be […]

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America This Week Wave 256

Live From Davos: Upskilling Surges, Business Confidence Wanes, Trump Retakes Office and C-Suite’s Childcare Blindspot. The latest trends in society and culture from The Harris Poll Can an incoming President impact the economy before taking office? Our Axios Vibes by The Harris Poll found that half of Americans (53%) credited the President for improving the […]

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America This Week Wave 255

Crispy Parenting, Biohacking Your Way To Better Health, Where The Tech Jobs Are Now, While B2B Waits For The TikTok Jury. The latest trends in society and culture from The Harris Poll For many, this is “Dry January”. Still, our latest research finds that nearly (75%) of Americans (aged 21 to 65) are considering using […]

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America This Week Wave 254

America This Week: Harris Poll Live From CES The latest trends in society and culture from The Harris Poll Good morning from Las Vegas, where the Harris Poll is on-site at CES 2025. AI is now central to product and service innovation, from tractors that optimize soil conditions to AI-book scanning voice readings. But this […]

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America This Week Wave 253

The Look Ahead: Data That Matters in 2025 The latest trends in society and culture from The Harris Poll Happy New Year! Last year was marked by seismic shifts in American society. Americans are vastly different today in how they vote, work, parent, date, and whom they trust. And with the pace of change unlikely […]

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America This Week Wave 251

Gen X Can’t Afford To Retire, Sober-Curious Holiday Parties, Doing CSR That Isn’t Woke, and When Honesty Isn’t The Best Policy. The latest trends in society and culture from The Harris Poll It wasn’t the best year for corporate social responsibility. As ESG and DEI programs rolled back in droves by politics-fearing boardrooms, perhaps Americans […]

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America This Week Wave 250

The Great Pause in Hiring, How Politics Fractures Families, Company Caring Scores Decline, and Runaway Impulse Spending. The latest trends in society and culture from The Harris Poll Good afternoon from New York.  We get punchy at the end of the year, and that’s when the fun polls come out. Witness our new poll with […]

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America This Week Wave 249

The Consumer Rush to Beat Tariffs, DINKs Are Back, If I’m Standing, I’m Not Tipping, and Gen Z Think AI Could Make You A Better Manager. The latest trends in society and culture from The Harris Poll While the majority (53%) of Americans drink over the holidays, a growing “sober curious” trend is on the […]

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America This Week Wave 247

Pets Spending Insanity, The Great Digital Ad Backlash, Recycling is Still Confounding, and Chamber of Commerce Fanboys. The latest trends in society and culture from The Harris Poll Should airlines ban reclining seats? According to a new survey we conducted with La-Z-Boy in Newsweek, many Americans think so. Four in ten (41%) Americans would support […]

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America This Week Wave 246

The Future of Health, Feelings Matter More Than Facts, Retirement’s Gender Gap, and How Consumers Decided The Election. The latest trends in society and culture from The Harris Poll Good afternoon from New York, D.C., or Atlanta. We can’t say for sure. We’ve been on the road presenting at Delta’s Marketing Summit and The Milken […]

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America This Week Wave 245

Machines or People? DEI Dealbreaker, Lost On Employer Health Plans, & Cross-Generational Friendships The latest trends in society and culture from The Harris Poll Marketers should take note of the lessons of the 2024 election. As we’ve seen across the globe, consumers are frustrated with post-COVID inflation and punishing incumbents. The results here were a […]

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America This Week Wave 244

Younger Voters Are Election Liars, Middle-Class Blues, Investors Try to Game the Election, and The Great Streaming Ad Backlash. The latest trends in society and culture from The Harris Poll Good afternoon from New York.  Four days until the election, the economy remains the singular issue among voters in our new Axios Vibes By The […]

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