Case Study • 1 min Read
QuestBrand:
Understand the
Florida Consumer
Get Florida-specific data about the consumers you serve
Gain insights into consumers from your target DMAs – Miami, Orlando, Tampa, Jacksonville.
QuestBrand:
Get in touch.
Discover how QuestBrand can provide the brand insights you need on your Florida customers.
What is QuestBrand?
QuestBrand is an industry-leading brand management tool. Our always-on software collects critical data about your brand, your consumers, and your competitors. Use these insights to segment and target your audiences, to measure campaign effectiveness, and to make strategic in-the-moment decisions for your brand.
Evaluate brand data from the consumers you care the most about. With our Florida-specific study, you can evaluate data from consumers who live and work in Miami, Orlando, Tampa, and Jacksonville.
Customer
Targeting
Zero in on key audience segments to transform your media buying and to create effective, focused marketing campaigns.
Campaign
evaluation
Assess the impact of your advertising through a brand assessment with our real-time brand perception metrics.
Portfolio Management
Monitor the performance of your competitors, and evaluate potential partnerships, with our customer behavior surveys.
Tracking & Benchmarking
Track your brand and your products’ performance over time via a custom dashboard.
Hone In on the
Sunshine State
Our Florida-specific study is mapped to Florida-specific demographics – meaning you’ll see data from each Floridian who has evaluated your brand.
Demographic Segmentation
One of the most common types of segmentation strategies, demographic segmentation, creates market segments focused on individual attributes, like age, education, and income.
Geographic Segmentation
Geographic segmentation targets the physical locations of individuals and businesses to better speak to their needs. This allows brands to create location-specific messaging. Compare responses from consumers across key cities in Florida, including: Miami, Orlando, Tampa, and Jacksonville.
Psychographic Segmentation
Psychographic segmentation focuses on values, opinions, lifestyles, and personality traits. These attributes can give insight into an audience’s motives, preferences, and needs.
Behavioral Segmentation
This segmentation strategy allows B2B and B2C companies to divide their audience based on actionable behaviors, such as purchase decisions and usage rates.
Create a Market Segmentation Strategy
To develop a market segmentation strategy, identify your brand’s key customer groups. This could be based on location, age, education, income, family status, or many other factors. Narrow your focus to your brand’s primary users, and to your target consumers.
QuestBrand makes it easy to identify consumer segments and to track how each segment feels about your brand. Our brand tracker streamlines the process of market segmentation, saving you time and resources.
Why is Tracking Brand Perception Important?
Brand perception captures an audience’s overall feelings towards your brand. What an audience thinks about your company determines whether they will convert into loyal customers.
QuestBrand provides comprehensive brand data, so you can track changes in consumer perception and brand equity in real-time.
What is Brand Equity?
Brand equity is the perceived value of your brand in the marketplace. Knowing your company’s brand equity can help you make business decisions that boost your reputation and contribute to your bottom line.
QuestBrand breaks your brand equity score into four easy-to-understand metrics: brand familiarity, perceived brand quality, consumer purchase consideration, and perceived brand momentum.
