Harris On Demand
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Harris On Demand
Our omnibus survey platform provides timely, accurate and insightful data, all backed by the credibility of the Harris Poll name. From survey questionnaire design to interpreting the findings, Harris consultants work hand-in-hand with you throughout the process to maximize the value of survey research. This fast, cost-effective tool from opinion polling experts has been helping leaders across brand management, PR, communications, consumer insights and innovation make better decisions for over 20 years.
Use Harris On Demand Opinion Polling to…
- Develop and optimize headlines, ads, logos, press releases and other types of content
- Evaluate timeliness of issues in the context of today’s news cycles
- Pulse real-time sentiment on issues to develop thought leadership or build support for a POV
- Narrow down a broad funnel of ideas and validate further testing and development
- Test, prioritize and refine concepts, products and ideas
- Measure ad recognition and recall
- Better understand consumer awareness, attitudes, usage and sentiment
- Fill gaps in prior research or supplement larger tracking studies
- Obtain immediate insights when faced with a company crisis, product or service issue
Prioritize the ideas that will grow your business.
Rapid, iterative concept testing to match the pace of today’s fast-moving marketplace and rapidly changing consumer desires. Whether you need to narrow down a list of 100 thoughts or refine a more fully fleshed-out concept, Harris On Demand has the proprietary concept testing platform that is right for you. Learn more.
Content testing at the pace of today’s newsfeed.
In our swipe-right, always-on digital culture, it’s never been more difficult to reach your customers with content that resonates. Harris On Demand Messaging is a testing platform which helps you understand what’s most relevant right now.
Test taglines, names, logos, headlines and other content to develop communication that resonates within today’s rapidly changing digital environment, delivered in a simple scorecard format. Learn more.
Help avoid costly mistakes.
Pre-test ads before placing in market to ensure your campaign won’t flop. Create polls to rate your print, radio and video ad concepts across key indicators of potential success, including brand attribution, believability, likeability, uniqueness, relevance, persuasion and likes/dislikes. Learn more.
Gather insights from custom audiences.
Use Parents On Demand, Youth on Demand or On Demand Generations to gather insights from parents, teens, millennials and other custom audiences. With reliable data in as little as 48 hours, you can understand behavioral trends and gauge attitudes about current issues from the audiences that matter to you. Learn more.
Gather customized insights from 30+ countries.
Use On Demand Global for customized insights across 1 country, 1 region, or even worldwide. On Demand Global provides results in 2 weeks or less and comes with consultation from our team of research experts from survey design through to analysis. Learn more.
Get data-driven insights at the speed of decision making.
Harris offers flash polls to help you navigate the constant disruptions in your industry – helping you secure answers to questions you don’t even know you’ll have.
- Quickly deploy 1-20 questions each flash poll
- Results in 24 hours
- Includes standard demographics for additional analysis
- Delivery of topline summary and implications for your business
What Our Clients Are Saying
"Harris has been a great thought partner for NerdWallet to gather valuable insights into consumer sentiment and behavior for public release. Their data is thorough and trusted among media."
"In my line of work, integrity and newsworthiness are everything. The Harris Poll provides clients with an opportunity to turn accurate, credible, and honest findings into compelling news stories that readers can use to inform important decisions and which help amplify sponsors brands among key audiences."
Joe Franscella, Sr. Director, Strategy
Use Harris On Demand For…
Consumer attitudes and usage
Fill research gaps of existing studies
Monitor customer sentiment
Ad and message testing
New product testing
Brand and product awareness
Corp Comm/Public Affairs
Ongoing reputation pulses
Get ahead of issues
The Harris Difference
Research expertise and survey solutions to meet any need.
2,000 U.S. Harris Poll qualified adults complete survey, compared to industry average of 1,000.
All data is public release ready, backed by The Harris Poll name in as little as 24 hours.
Our omnibus survey platform gives you access to 30+ global markets and niche audiences, such as parents, youth, millennials, online shoppers and others.
Harris consultants work with you hand-in-hand to develop the right questions to yield high quality results, and help you interpret the findings.
Get in touch and let us help find answers and solutions to your most critical questions.