Prioritize the ideas and messages that will grow your business. Rapid, iterative testing to match the pace of today’s fast-moving marketplace and rapidly changing consumer desires.
The Innovations On Demand survey module can be applied to any
Harris On Demand product.
Rank up to 100 ideas based on consumer likes and dislikes
Prioritize concepts and optimize for final stage testing, based on proven metrics
Measure overall persuasiveness of messages, impact on purchase decisions, and likes and dislikes for optimization
Monadic ad testing rated across proven metrics such as brand attribution, believability, likability, uniqueness, relevance, likes/dislikes, and persuasion
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