Food & Beverage:

An Industry Snapshot

Download to learn more about current consumer trends in the food and beverage space, including breakfast habits and eating organic. See what food and beverage brands over-index with each generation of US adults!

Download the Report

What and how are Americans choosing what to bring to the table? This month, we are using data from a recent Harris Poll survey and QuestBrand data to examine consumers’ eating and drinking habits. This report is intended to provide a glimpse into the world of food and drink trends as of July 2024.

The snapshot takes a deep dive into Americans’ breakfast preferences and thoughts about organic food. We close with an over-index report, listing 10 food and beverage brands that overindex with each generation of US adults. This indicates that these brands resonate more with that age group than the general population.

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Download the 2024 report.

Fill in this form to read the full report and better understand Americans’ thoughts on breakfast and organics.

Revisit Our 2023 & 2022 Snapshots

Consumers’ food and drink preferences change overtime. Take a look back at the food & beverage trends in years past. In these reports, you’ll see what US adults think about mock-alcoholic beverages, caffeine, CBD oil, and much more!

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Download the 2023 report.

Fill in this form to read the full report and better understand Americans’ attitudes and behaviors towards mock-alcoholic beverages and caffeine.

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Revisit the 2022 report.

Download this report to better understand Americans’ attitudes and behaviors towards CBD oil and plant-based meat alternatives.

Food & Beverage Insights

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