Health & Personal Care:

An Industry Snapshot

Learn more about current consumer trends in the health and personal care industry across personal biometric devices, eco-friendly cosmetics, and meditation apps. Discover which brands hold the highest equity scores, and which are seeing the greatest growth.

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The COVID-19 pandemic shone a light on the importance of health and personal care. Americans are putting a greater focus on physical and mental health than ever before. Consumer priorities are rapidly changing, along with the types of products they use to meet their health goals.

Here, we provide a data-driven snapshot into the health and personal wellness industry to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including eco-friendly products and personal biometric devices (health trackers).

Health and personal care report cover

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Fill in this form to read the full report to explore a wide array of insights to better understand consumers’ changing personal care preferences and trends.


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