Personal Care:

An Industry Snapshot

Learn more about current consumer trends in the personal care industry across self-care routines and personal care purchasing habits. Discover which brands hold the highest equity scores, and which are seeing the greatest growth.

Download the Report

How we choose to care for our minds and bodies is deeply personal, and often depends upon our financial, social, and economic situations. After the past few years of hightened stress, with the COVID pandemic, economic uncertainty, and elevated political polarization, Americans are prioritizing self-care like never before.

Here, we provide a data-driven snapshot into the world of personal care to help brands prepare for future consumer expectations. We measure consumer sentiment towards key trends including self-care routines, changing purchasing habits in the face of inflationary pressures, and L’Oréal’s success with Gen Z.

 2023/03/Personal-Care-Report-cover-e1678476233864.png

Download the 2023 report.

Fill in this form to read the full report to explore a wide array of insights to better understand consumers’ changing personal care preferences and trends.

Revisit our 2022 Personal Care Snapshot

The COVID-19 pandemic shone a light on the importance of health and personal care. Americans are putting a greater focus on physical and mental health than ever before. Consumer priorities are rapidly changing, along with the types of products they use to meet their health goals.

Here, we provide a data-driven snapshot into the health and personal wellness industry to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including eco-friendly products and personal biometric devices (health trackers).

Health and personal care report cover

Download the 2022 report.

Fill in this form to read the full report to explore a wide array of insights to better understand consumers’ changing personal care preferences and trends.


Health Insights

In The News

Bayer survey reveals deep-seated fears of Americans around cancer as pharma looks to plug education gap

In The News

COVID set students back, but there's good news on mental health as new school year starts

In The News

An Exotic Vow-Renewal May Be Just The Ticket To A Happier Marriage

In The News

Climate Change Is Changing How We Dream

In The News

Nearly 1 in 5 Say Their Workplace Can Be Toxic, Poll Finds

In The News

We are in a loneliness epidemic. Where you live can make a difference for your health and happiness

In The News

Enough With The Corporate 'Therapy Speak', Workers Say

In The News

In Survey, Half of U.S. Parents Believe Social Media Is Harming Their Children

In The News

STAT-Harris Poll: Most Americans are worried about RSV

In The News

R.I.P., W.F.H.? Not So Fast

Brief 4 min Read

Employees Deeply Value Health and Well-Being, Finds IWBI’s 2023 State of Workforce Well-Being Poll

In The News

Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health

Keep your finger on the pulse.

Subscribe to our newsletter for the latest trends in business, culture, and more.