Personal Care:

An Industry Snapshot

Learn more about current consumer trends in the personal care industry across alternative wellness therapies and fitness. Get inside the head of American parents with a list of 20 personal care brands that over-index with parents.

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What is considered healthy, and how do we pursue our wellness goals? This month, we are looking into the personal care and wellness industry using data from recent Harris Poll surveys and QuestBrand data. This report is intended to give you a glimpse into the world of wellness as of March 2024.

The snapshot looks into consumer perception of alternative wellness therapies and personal fitness. We close by examining the extent to which Dove’s Super Bowl commercial impacted how women think about the Dove brand. In this month’s over-index report, we list 20 personal care brands that over-index with parents.


Download the 2024 report.

Fill in this form to explore consumers’ thoughts about alternative wellness practices and fitness.

Revisit Our 2022 & 2023 Personal Care Snapshots

Consumers’ wellness practices change over time. Take a look back at personal care & wellness trends in years past. In these reports, you’ll see what US adults think about using personal biometric devices, eco-friendly products, self-care routines, and much more!


Download the 2023 report.

Fill in this form to explore consumers’ self-care routines and their changing purchasing habits in the face of inflationary pressures.

Health and personal care report cover

Download the 2022 report.

Fill in this form to learn consumers’ thoughts about eco-friendly products and personal biometric devices (health trackers).

Health Insights

Brief 2 min Read

Bold e.l.f. Cosmetics campaign boosts brand familiarity among women

In The News

The Numbers Don't Lie. Get Off Your Phone | Opinion

Brief 4 min Read

How Americans assess the impact of smartphones and social media on their health

Brief 4 min Read

Examining Americans' Shower Habits

Brief 2 min Read

Planet Fitness benefits from an advertising push during New Year's resolution season

Brief 2 min Read

Dove benefits from running an authentic Super Bowl ad that champions body positivity

Brief 2 min Read

CeraVe: Unconventional marketing schemes get consumers' attention

In The News

Fitness And Exercise - How Brands Can Engage Workout-Obsessed Consumers

In The News

Why Non-Alcoholic Beverages Can Be A Growth Category For Brands

In The News

11 Dry January Marketing Campaigns And Products As Non-Alcoholic Beverages See Growth

In The News

The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams

In The News

The numbers don't lie: Americans are right to feel thankful this time of year

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