This month, we are diving into the personal care and wellness space using data from recent Harris Poll surveys and QuestBrand data. This report provides a glimpse into the world of wellness as of December 2024. The end of the year is always a key time for Americans to plan their New Year’s Resolutions and their health goals for the year ahead.
The snapshot investigates how Americans use dietary supplements, and how female consumers think about “clean beauty” skincare products. In this month’s over-index report, we explore what personal care and wellness brands over-index with Americans within each region of the country.
Download the December 2024 report.
Fill in this form to explore consumers’ thoughts about dietary supplements and “clean beauty” products.
Revisit Our Prior Personal Care Snapshots
Consumers’ wellness practices change over time. Take a look back at personal care & wellness trends in years past. In these reports, you’ll see what US adults think about using personal biometric devices, eco-friendly products, self-care routines, and much more!
Download the March 2024 report.
Fill in this form to explore consumers’ thoughts about alternative wellness practices and fitness.
Download the 2023 report.
Fill in this form to explore consumers’ self-care routines and their changing purchasing habits in the face of inflationary pressures.
Download the 2022 report.
Fill in this form to learn consumers’ thoughts about eco-friendly products and personal biometric devices (health trackers).
Health Insights
