Personal Care:

How we choose to care for our minds and bodies is deeply personal, and often depends upon our financial, social, and economic situations. After the past few years of hightened stress, with the COVID pandemic, economic uncertainty, and elevated political polarization, Americans are prioritizing self-care like never before.

Here, we provide a data-driven snapshot into the world of personal care to help brands prepare for future consumer expectations. We measure consumer sentiment towards key trends including self-care routines, changing purchasing habits in the face of inflationary pressures, and L’Oréal’s success with Gen Z.

Revisit our 2022 Personal Care Snapshot

The COVID-19 pandemic shone a light on the importance of health and personal care. Americans are putting a greater focus on physical and mental health than ever before. Consumer priorities are rapidly changing, along with the types of products they use to meet their health goals.

Here, we provide a data-driven snapshot into the health and personal wellness industry to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including eco-friendly products and personal biometric devices (health trackers).