Financial Services:

An Industry Snapshot

Learn more about current consumer trends in the financial services industry including digital-only banks, credit card perks, and peer-to-peer (P2P) payment systems. Discover which brands hold the highest brand equity scores, and which are seeing the greatest growth.

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Acquiring wealth and protecting personal financial security drive consumer decisions. While these goals remain constant across generations, how consumers pursue this end, and who they trust with their money, constantly evolves. As economic trends change, consumer beliefs and actions also adjust.

Here, we provide a data-driven snapshot into the financial services world to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including digital-only banks, credit card perks, and peer-to-peer (P2P) payment systems.

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