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    • Corporate Reputation Management
      Track and manage reputation to guide strategic planning, prioritize initiatives, build equity and proactively identify risk.
    • Close
  • Insights
    • The Digital Economy
      During the pandemic we are increasingly turning to technology to help us connect, get more done, and feel better. But does it work?
    • Everyday Heroes
      In order to control the spread of the COVID-19, governments have relied upon stay-at-home orders that require a segmentation of the workforce into essential vs. non-essential functions. This dividing line has led to the rise of the Everyday Hero.
    • SMB: America’s Economic Engine
      Many small businesses are staying nimble by moving online, and making product pivots. However, most do not see survival past six months of a shut down.
    • Automotive
      Things we used to take for granted look very different now, including our relationships with our vehicles and attitudes toward future transportation. The Harris Poll is conducting a series of deep-dives of interest to those involved in the automotive sector.
    • Travel
      While the country looks to reopen and people yearn to capture some elements of their previous “norm”, how does this complex industry address the tension between a growing desire to reconnect with friends and family and provide a change of scenery with concerns around health and safety?
    • Healthcare
      The COVID-19 pandemic has posed an unprecedented challenge to the healthcare industry as a whole, exposing flaws in access and radically altering delivery of care along the way.
    • Thought Leadership
      Check out Harris’ latest thinking, media partnerships and reports.
    • EquiTrend
      Since 1989, The Harris Poll has been monitoring the Brand Equity, providing one score that enables you to understand at a glance how strong or weak your brand is.
    • Close
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    • Harvard CAPS / Harris Poll
      Welcome to our monthly public policy poll, which is released by the Center for American Political Studies at Harvard and The Harris Poll. Sign up for updates and scroll below to find more information about poll results and coverage.
    • The Axios Harris Poll 100
      Powered by twenty years of proprietary research from The Harris Poll Reputation Quotient, The Axios Harris Poll 100 is a measurement of what real people think right now about the companies in our cultural conversation.
    • Yahoo Finance – Harris Poll Investor Index
      An In-Depth Look into the Shifts in Public Opinion on Investment Strategies. The index is updated regularly by Yahoo Finance and The Harris Poll to track individual investor decisions
    • Crain’s – Harris Poll Chicago Executive Pulse
      A Deep Dive on Business Trends from Top Chicago Executives. This page is updated monthly by Crain’s and The Harris Poll to track Chicago business executive sentiment.
    • Milken Institute – The Harris Poll
      The Listening Project
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      Analysis and Insights on Consumer Sustainability Intentions & Actions
    • Media Request Form
      At the Harris Poll, we are committed to providing the latest in public opinion polling as a free service for the media, policymakers, non-profit organizations, and universities. We encourage our community to leverage public sentiment to better shape the news, public and corporate policy, and communication of ideas.
    • Close
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        We strive to reveal the authentic values of modern society to inspire leaders to create a better tomorrow.
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        We are one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963. For over 5 decades our research has shifted culture and policy.
      • Culture
        We are social scientists, strategists and investigators of culture. We apply advanced analytics and creativity to our client’s marketplace challenges.
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THP Archives

Search Over 5 Decades Of Polling Data

Consumers: Corporate Mask Policies a Must

  • Insight Briefs COVID-19
  • If you must wear a mask, why not do it in style? The luxury facemask has arrived.
  • Need another reason?: Vanishing antibodies could doom the race to develop a one-and-done COVID-19 vaccine.
  • And if you’re going to act like cattle, you’ll be treated accordingly: English pub owner installs electric fence to keep customers at a safe distance.
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The Harris Poll

How Creativity is Fueling Food Delivery Brand Battles Through the Pandemic and Beyond

DoorDash and Uber Eats made big bets with Super Bowl ads, which appear to be paying off according to an Ad Age-Harris Poll survey By Ann-Christine Diaz and Jessica Wohl | Ad Age | March 4,...
The Harris Poll

No More Taboos: Why Brands are Telling the Unvarnished Truth About Bodily Functions

Images and frank talk about breastfeeding, periods and 'poop' hit the marketing mainstream—like it or not By Jack Neff | Ad Age | March 3, 2021 If the pandemic has made us yearn for one thing, it’s...
The Harris Poll

Fear of dying from COVID-19 dips below 50% for first time since July: poll

By Tamar Lapin | New York Post | March 2, 2021 Americans are seeing a light at the end of the tunnel when it comes to the COVID-19 pandemic, according to a new survey. The national...
The Harris Poll

Spring is the New Christmas as Brands Prep for the Return of Roaring ’20s...

Industry bets big on marketing as Americans move from 'hesitancy to hope' By Adrianne Pasquarelli | Ad Age | March 2, 2021 “Put more Spring in your step,” Jet Blue Airways urged in an email last week to travelers...
Healthcare News

J&J’s next COVID-19 vaccine challenge? Hurdling the ‘66%’ perception to win over a vaccine-hesitant...

By Beth Snyder Bulik | Fierce Pharma | Mar 1, 2021 With an FDA green light for emergency use, Johnson & Johnson’s COVID-19 shot now faces a communications hurdle. How will the company handle the comparisons with its...
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