Author Headshot

Will Johnson


Before joining Harris, Will served as President of BAV Consulting, a Young & Rubicam Group Company, and Chief Strategist of BrandAsset Valuator, the world’s largest study of brands and model of consumer/brand behavior.

Will is a frequent contributor to Ad AgeChicago TribuneSports Illustrated, Harvard Business ReviewThe Washington Post, among others. He presented at the World Economic Forum in 2016, releasing “Best Countries” a rating of eighty nations against twenty-thousand elites, business people, and citizens in partnership with U.S. News & World Report and The Wharton School.

Will holds a Masters in Business Administrations from Northwestern’s Kellogg School of Management. He graduated magna cum laude from Lafayette College.

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