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Briefs, Case Studies, and News
Entertainment
Brand trust in Facebook actually fell after it changed its name to Meta
Brief •
The Next Generation and Music Discovery: Implications for Brands
Brief • 2 min Read
Viewers Pay Up For An Ad-Free Streaming Experience
What Viewers Dislike About Streaming TV Ads
Brief • 10 min Read
Tuning In to the Future of Music Discovery
The future of music discovery lies with the youthful, the technologically engaged, and the globally aware.
Keep your finger on the pulse with the latest trends in business, culture, and more.
Roku's Biggest-Ever Campaign Takes Viewers On A Trip Through History
NFL Favorability At 67% As Fans Back Vaccination, Digital Tickets
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Visa
Brief •
NFL viewership may dip in 2021 as Americans avoid in-person games and crowded bars
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Toyota
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Etsy
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Facebook
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Comcast
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Oreo
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Peloton
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Subway
Brief • 4 min Read
2020 Summer Olympics: An Outlook on Viewership and Brand Value
Case Study • 2 min Read
After Record U.S. Lottery Revenues in 2019, What’s Next?
Brief •
Upfronts 2021: Ad-Heavy Streaming Experiences Make Viewers Tune Out for Good
Eventbrite Preps In-Person Group Organizers for the Post-Pandemic Period
Fans Await Herd Immunity Amid Skepticism For 2021, Survey Finds: Data Viz
Actually, Americans are feeling better than you think this winter
Streaming Prevails For Gen Z As Boomers Sustain Linear TV Dominance: Data Viz
Marijuana Is Replacing Alcohol For Nearly Half Of Cannabis Consumers During The Pandemic
More than half of workers have binge-watched TV during work hours
AMC starts 'urgent dialogue' with Warner Bros over its plan to put all its 2021 movies on HBO Max
ESPN: Three Questions with Harris Poll CEO Will Johnson on Sports Betting
Check the Polls: Sports Betting Could Soon Become America's Game
Majority of Americans won't be comfortable attending a sports event until COVID-19 vaccine is available
COVID-19 is not the only thing keeping Americans out of movie theaters
Brief • 3 min Read
Fewer Americans Plan to Visit Movie Theaters in 2021
The latest survey from Yahoo Finance and The Harris Poll explores how Americans feel about movie theater re-openings during the COVID-19 pandemic.
Poll: 38% Of Sports Fans Say NBA Is 'Too Political" As Reason They Are Watching Less
Opinion: COVID-19 Forcing Sports into Sacrificing Integrity of the Game
Most Americans Do Not Expect Football to Happen in 2020
Brief •
The Event Premium: What's the future of the events industry?
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Events need to be reimagined for a remote world
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SVOD & PVOD Post Pandemic: New Subscribers, New Paradigms and Key Opportunities
Brief •
Playing Games: Offline and Online Gaming
Brief •
Will Sports Return at All?
Analyst sees the 'Best of Times and the Worst of Times' for Video Streaming Services
Brief •
Think Like a Crash Test Dummy...
Brief •
Americans Turn Focus to Saving Local Economies
With America at Home, the Streaming War Is Hollywood's Ultimate Test
Brief •
Pent Up Demand Continues to Build
Brief •
Zoom Parenting and The Rise of Permissibility
WSJ-Harris Poll: The Great Streaming Battle Is Here. No One Is Safe.